Jul 16, 2013 - +. ZAGREB CONVENTION. BUREAU. Representative: Zlatan Muftic. Director http://www.zagreb-convention.hr/?l=
+
An initiative of:
Media Partner:
www.experientialplanner.com
The Experiential Planner Corporate Luncheons Post event report - 2013
+
The Experiential Planner, as the name suggests, addresses each individual involved in the planning of experiences from across formats of Meetings, Incentives, Conferences, Events and also, other destination-led events, like weddings. An initiative of tmf dialogue marketing India, EP looks to provide all the information, connect and benefits necessary to better plan an experiential event in any destination across the globe.
+
Seven international partners were brought on board to carry out a road show in three Indian cities, to meet with planners and showcase their products. We call it ‘The Experiential Planner – Corporate Luncheons’. Event Schedule – July 2013
15 July – Launch Reception, Mumbai 16 July – Corporate Luncheon, Mumbai 17 July – Corporate Luncheon, Bangalore 18 July – Corporate Luncheon, New Delhi 18 July – Social Evening, Gurgaon
+
The Experiential Planner Partners – Corporate Luncheons 2013
+
EXPERIENTIAL DESTINATIONS
+
EUROPEAN CITIES MARKETING European Cities Marketing (ECM) brought six destinations under their umbrella this year to The Experiential Planner – Corporate Luncheons 2013.
A special thanks to them for having faith in us and associating with us in this project.
Kindly proceed to know more about each city.
+
BILBAO TURISMO & CONVENTION BUREAU Representative: Marta Astorqui Marketing Manager www.bilbao.net/bilbaoturismo
+
BARCELONA TURISME CONVENTION BUREAU Representative: Elena Altemir International Promotion Manager India, Scandinavia & Southern Europe http://www.barcelonaturisme.com/
+ visitBerlin BERLIN CONVENTION OFFICE Representative: Heike Mahmoud Director Conventions www.convention.visitBerlin.de
+
TOURISMUS SALZBURG GmbH Representative: Mag. Barbara Schwaiger Sales & Marketing Manager www.salzburgcongress.at
+
VIENNA CONVENTION BUREAU Representative: Verena Jandak Marketing Manager USA, Canada, Australia, India www.vienna.convention.at
+
ZAGREB CONVENTION BUREAU Representative: Zlatan Muftic Director http://www.zagreb-convention.hr/?l=e
+
EXPERIENTIAL SERVICE
+
AQUASAIL Representative: Zia Hajeebhoy Director http://www.aquasailindia.com/
+
PRE-EVENT BUILD UP WEBSITE www.experientialplanner.com
+
Top MICE / Experiential Event planners were engaged over a period of one month from the cities of Mumbai, New Delhi and Bengaluru with the help of an extensive tmf India data bank.
The planners were from the following sectors: Corporate event/business event planners, Business events/MICE agencies, Live/Luxury/Entertainment event agencies, Celebratory/Wedding/Social event planners, MICE/corporate travel agencies.
They were engaged by the means of personal calling, personal mailing, group mailers and personal e-invites.
PRE-EVENT BUILD UP Audience Engagement
+ PRE-EVENT BUILD UP Social Media
Exclusive pages made for The Experiential Planner on platforms like Facebook, twitter and Pinterest. Generic MICE industry and destination led updates of each page until June end. Starting from July 1, we dedicated two days to each partner on our social media pages and through mailers. Destination specific mailers were sent to all the EVENTFAQS database. To back it up the fb cover photo was changes to the destinations’ official image. Posts related to the destination was made on our Facebook and twitter profiles and the destination board was made on Pinterest.
+
PRE-EVENT BUILD UP The Experiential Planner merchandise – Set of 4 coasters Interested individuals and owners of the organizations were sent these, with the event schedule printed on each coaster.
+ CORPORATE LUNCHEON MUMBAI VENUE: FOUR SEASONS HOTEL, WORLI
DATE: JULY 16, 2013 NUMBER OF REGISTERED GUESTS: 72 KEY-NOTE SPEAKER: MR. ROSHAN ABBAS, ENCOMPASS
+ CORPORATE LUNCHEON BENGALURU VENUE: ITC GARDENIA, RESIDENCY ROAD
DATE: JULY 17, 2013 NUMBER OF REGISTERED GUESTS: 45 KEY-NOTE SPEAKER: MS. ANJALI GUPTA, IBM
+ CORPORATE LUNCHEON DELHI
NEW
VENUE: SHANGRI-LA’S EROS HOTEL, CONNAUGHT PLACE
DATE: JULY 18, 2013 NUMBER OF REGISTERED GUESTS: 89 Open Q+A with partners, facilitated by Johanna Fischer.
+
SOCIAL EVENINGS MUMBAI – JULY 15, 2013 – LAUNCH PARTY VENUE: LE MANGII ATTENDEES: 65 GURGAON – JULY 18, 2013 – EXCLUSIVE CORPORATE NETWORKING EVENING VENUE: TEASE, TAJ VIVAANTA ATTENDEES: 3 Corporates and L’Experience/E18 as facilitator
+
Media Amplification
Display ads on www.eventfaqs.com. Premium ad in July issue of Experiential Marketing magazine.(image on the right) EDM mailers to 18, 000+ registered users on www.eventfaqs.com. Post event story in August issue of Experiential Marketing magazine.
Links to EDMs
eDM 1 (7 such mailers went to the entire database, for each partner) eDM 2 (3 such mailers went to the entire database, for each city) eDM 3 (3 such mailers went to the invitees, for each city) eDM 4 (3 such mailers went to the invitees, for each city)
+
THANK YOU!
tmf Offices India, Delhi NCR: Dakshin Marg - 9, Second Floor, DLF City Phase - 2, Gurgaon - 122002, Haryana, India Phone: +91 124 404 4636 India, Mumbai: 35/151 Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai 400053, India Phone: +91 22 26300673/26330674 Germany, Veitshoechheim: Raiffeisen Strasse 8, 97209 Veitshoechheim, Germany Phone: +49 (0) 931 90020 | Fax: +49 (0) 931 9002199
