Traditional Meat Companies. Enter Alternative Proteins. e.g, alternative protein startups acquired example. Competition
the future m e t h o d w o r k s h e e t s
Amplifying Weak Signals a framework for envisioning the future
Now
Next
0-3 Years
3-5 Years
Later
5-10 Years
Behavior Signals
Technology Signals
Environment Signals
Weak Signals
A M P L I F I C A T I O N
Strong Signals
INSTRUCTIONS P RO D U C E D B Y
F O R M O R E I N F O R M AT I O N INFO
[ AT ]
STUDIOINDUSTRIES.COM
T W I T T E R : @ S T U D I O _ I N D U S T RY FAC E B O O K :
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1. Write in a signal you’ve identified in the ‘now’ column, in the row that best corresponds to it’s signal type: behavior, technology, or competitive. 2. Fill out the remaining signal types in the ‘now’ column, then amplify each signal type into the ‘next’ and ‘later’ columns. Imagine where each signal type could go in the future. 3. Repeat the step 2 under the assumptions that your original signal will succeed, fail, or become a niche. Use the amplifications to assess your organization’s readiness for the future.
C R E AT I V E C O M M O N S at t r i b u t i o n - n o n c o m m e r c i a l s h a r e a l i k e 4 . 0 i n t e r n at i o n a l
Amplifying Weak Signals a framework for envisioning the future
Now
Behavior Signals
Technology Signals
Environmnet Signals
Next
Later
0-3 Years
3-5 Years
5-10 Years
st e p 2 the remaining signal types
st e p 3 amplify the signal
st e p 3 amplify the signal
example
example
example
Ear ly Adopter Exploration
Mainstream Perception Shift
Celebration & Connoisseurship
st e p 1 yo u r i n i t i a l w e a k s i g n a l
st e p 3 amplify the signal
st e p 3 amplify the signal
example
example
example
e.g, new ways of cooking and eating spr ing up from extreme users & vegetarians
Alter native Proteins Emerge
e.g, mainstream consumer s are war ming up to the idea of alter native proteins and beginning to dabble in them
Quality Up, Costs Down
e.g, alter native proteins are now widely accepted and people’s expectations of quality rise greatly
Reduction in Animal Protein
e.g, plant-based simulated proteins , cultured meats , etc .
e.g, technology improves to the point where it is more affordable and taste/texture are much more satisfactor y
e.g, alter native proteins become a dependable, desirable food source that reduces the revenue oppor tunity for animal products
st e p 2 the remaining signal types
st e p 3 amplify the signal
st e p 3 amplify the signal
example
example
example
Startups Leading the Charge
Traditional Meat Companies Enter Alter native Proteins
e.g, alter native protein products are 100% coming from young, startup companies , some of which are ver y well funded
e.g, alter native protein star tups acquired
Weak Signals
A M P L I F I C A T I O N
Competition Matures
e.g, the strongest startups have built up their stature, established food companies are creating their own brands
Strong Signals
INSTRUCTIONS P RO D U C E D B Y
F O R M O R E I N F O R M AT I O N INFO
[ AT ]
STUDIOINDUSTRIES.COM
T W I T T E R : @ S T U D I O _ I N D U S T RY FAC E B O O K :
/STUDIOINDUSTRIES
1. Write in a signal you’ve identified in the ‘now’ column, in the row that best corresponds to it’s signal type: behavior, technology, or competitive. 2. Fill out the remaining signal types in the ‘now’ column, then amplify each signal type into the ‘next’ and ‘later’ columns. Imagine where each signal type could go in the future. 3. Repeat the step 2 under the assumptions that your original signal will succeed, fail, or become a niche. Use the amplifications to assess your organization’s readiness for the future.
C R E AT I V E C O M M O N S at t r i b u t i o n - n o n c o m m e r c i a l s h a r e a l i k e 4 . 0 i n t e r n at i o n a l
Signal Prioritization s e pa r at i n g s i g n a l f r o m n o i s e
High Impact
i n v e s t i g at e
ac t
Low Certainty
High Certainty
b ac k b u r n e r
b ac k b u r n e r Low Impact INSTRUCTIONS
P RO D U C E D B Y
F O R M O R E I N F O R M AT I O N INFO
[ AT ]
STUDIOINDUSTRIES.COM
T W I T T E R : @ S T U D I O _ I N D U S T RY FAC E B O O K :
/STUDIOINDUSTRIES
1. Determine where each identified signal sits on the grid in terms of impact to your interests and level of certainty that the signal will come true in the future. 2. In a group setting, draw this axis on a large surface and use Post-It notes to place each of the signals in the appropriate quadrant. 3. Signals that end up being low impact should be backburnered. High impact, high certainty items may be foregone conclusions, and you should act on these now. High impact, lower certainty signals are the ones to investigate further. This is the quadrant where game changers come.
C R E AT I V E C O M M O N S at t r i b u t i o n - n o n c o m m e r c i a l s h a r e a l i k e 4 . 0 i n t e r n at i o n a l
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