The greenlight sector
REPORT PRODUCT FOCUS: Clubs Clothing Equipment Accessories
An exclusive snapshot of the online Search landscape
FEB 2016
Report Overview Executive Summary This report profiles search behaviour for the online Golf sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Golf-related terms. In our analysis we established that:
In February, 218,150 searches were made by consumers searching for Golf-related terms on Google UK.
Queries for clothing keywords accounted for 44% of all searches made for the sector.
The search term 'golf clubs' was queried 18,100 times, accounting for 8% of all searches made for the sector.
americangolf.co.uk was the most visible website in the Natural Search listings, achieving an 82% share of voice.
amazon.co.uk was the most visible advertiser in the Paid Media space, achieving a 65% share of voice.
americangolf.co.uk ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Golf Sector Report
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February 2016
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The most visible websites and advertisers on Google UK
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February Overview In February 2016, 218,150 searches were made for Golf-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Golf market in the past 12 months. Number of searches by subsector At a glance In February, 218,150 searches were made for golf keywords. Searches for clothing keywords were most popular, accounting for 44% of all searches made for the sector.
Retrospective 12 month view
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Golf: Overall 218,150 searches In February 2016, 218,150 searches were made by consumers searching for Golf-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 502 keywords analysed. Top 10 search terms: Overview: In February, the keyword ‘golf clubs’ was queried 18,100 times, accounting for 8% of all searches made for Golf-related keywords. americangolf.co.uk was the most visible website, achieving an 82% share of voice through ranking for 224 keywords, including the search terms ‘golf bags’ and ‘golf clothing’. The 20 most visible websites:
onlinegolf.co.uk attained a 68% share of voice through ranking for 192 keywords, including the search terms ‘golf clubs’ and ‘cheap golf clubs’.
Golf Sector Report
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February 2016
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The most visible websites and advertisers on Google UK
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Golf: Accessories 33,760 searches In February 2016, 33,760 searches were made by consumers searching for accessory-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 80 keywords analysed. Top 10 search terms: Overview: In February, the keyword ‘golf balls’ was queried 4,400 times, accounting for 13% of all searches made for Accessory-related keywords. americangolf.co.uk was the most visible website, achieving a 76% share of voice through ranking for 49 keywords, including the search terms ‘golf balls’ and ‘golf grips’. The 20 most visible websites:
onlinegolf.co.uk attained a 52% share of voice through ranking for 34 keywords, including the search terms ‘golf gloves uk’ and ‘nike golf gloves’.
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