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The greenlight sector

REPORT PRODUCT FOCUS: Clubs Clothing Equipment Accessories

An exclusive snapshot of the online Search landscape

NOV 2015

Report Overview Executive Summary This report profiles search behaviour for the online Golf sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Golf-related terms. In our analysis we established that:

In November, 314,320 searches were made by consumers searching for Golf-related terms on Google UK.

Queries for clothing keywords accounted for 44% of all searches made for the sector.

The search term 'golf shoes' was queried 22,200 times, accounting for 7% of all searches made for the sector.

americangolf.co.uk was the most visible website in the Natural Search listings, achieving an 86% share of voice.

amazon.co.uk was the most visible advertiser in the Paid Media space, achieving a 66% share of voice.

onlinegolf.co.uk ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.

Percentage breakdown of searches made for each subsector:

Golf Sector Report

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November 2015

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The most visible websites and advertisers on Google UK

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November Overview In November 2015, 314,320 searches were made for Golf-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Golf market in the past 12 months. Number of searches by subsector At a glance In November, 314,320 searches were made for golf keywords. Searches for clothing keywords were most popular, accounting for 44% of all searches made for the sector.

Retrospective 12 month view

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www.greenlightdigital.com

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T: +44 (0)20 7253 7000

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Natural Search Golf: Overall 314,320 searches In November 2015, 314,320 searches were made by consumers searching for Golf-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 490 keywords analysed. Top 10 search terms: Overview: In November, the keyword ‘golf shoes’ was queried 22,200 times, accounting for 7% of all searches made for Golf-related keywords. americangolf.co.uk was the most visible website, achieving an 86% share of voice through ranking for 213 keywords, including the search terms ‘golf clubs’ and ‘golf trolley’. The 20 most visible websites:

onlinegolf.co.uk attained a 66% share of voice through ranking for 182 keywords, including the search terms ‘golf umbrella’ and ‘golf umbrellas’.

Golf Sector Report

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November 2015

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The most visible websites and advertisers on Google UK

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Golf: Accessories 54,930 searches In November 2015, 54,930 searches were made by consumers searching for accessory-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 79 keywords analysed. Top 10 search terms: Overview: In November, the keyword ‘golf balls’ was queried 8,100 times, accounting for 15% of all searches made for Accessory-related keywords.

americangolf.co.uk was the most visible website, achieving an 88% share of voice through ranking for 50 keywords, including the search terms ‘golf balls’ and ‘golf gloves’. The 20 most visible websites:

onlinegolf.co.uk attained a 57% share of voice through ranking for 36 keywords, including the search terms ‘golf umbrella’ and ‘golf umbrellas’.

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