The greenlight sector - Greenlight Digital

the Google UK Natural Search and Paid Media listings, when consumers searched for ..... circulate the report within its own business organisation. However, it is ...
2MB Sizes 0 Downloads 89 Views
The greenlight sector

REPORT FOCUS: Flight Generics Long Haul Short Haul Domestic

An exclusive snapshot of the online Search landscape

JULY 2015

Report Overview Executive Summary This report profiles search behaviour for the online Flights sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Flights-related terms. In our analysis we established that:

In July, 4.3 million searches were made by consumers searching for Flights-related terms on Google UK.

Queries for short haul keywords accounted for 36% of all searches made for the sector.

The search term 'cheap flights' was queried 673,000 times, accounting for 16% of all searches made for the sector.

skyscanner.net was the most visible website in the Natural Search listings, achieving a 92% share of voice.

edreams.co.uk was the most visible advertiser in the Paid Media space, achieving a 72% share of voice.

skyscanner.net ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.

Percentage breakdown of searches made for each subsector:

Flights Sector Report

|

July 2015

|

The most visible websites and advertisers on Google UK

2

July Overview In July 2015, 4.3 million searches were made for Flights-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Flights market in the past 12 months. Number of searches by subsector At a glance In July, 4.3 million searches were made for flights keywords. Searches for short haul keywords were most popular, accounting for 36% of all searches made for the sector.

Retrospective 12 month view

Get in touch to discuss your site’s specific performance

|

www.greenlightdigital.com

|

T: +44 (0)20 7253 7000

3

Natural Search Flights: Overall 4.3 million searches In July 2015, 4.3 million searches were made by consumers searching for Flights-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 4,539 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘cheap flights’ was queried 673,000 times, accounting for 16% of all searches made for Flights-related keywords. skyscanner.net was the most visible website, achieving a 92% share of voice through ranking for 2,865 keywords, including the search terms ‘cheap flights’ and ‘flights’.

The 20 most visible websites:

travelsupermarket.com attained a 70% share of voice through ranking for 2,110 keywords, including the search terms ‘cheap flights to new york’ and ‘flights to new zealand’.

Flights Sector Report

|

July 2015

|

The most visible websites and advertisers on Google UK

4

Flights: Flight Generics 1.2 million searches In July 2015, 1.2 million searches were made by consumers searching for flight generics-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 148 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘cheap flights’ was queried 673,000 times, accounting for 55% of all searches made for Flight Generics-related keywords.

skyscanner.net was the most visible website, achieving a 97% share of voice through ranking for 108 keywords, including the search terms ‘cheap flights’ and ‘flights’. The 20 most visible websites: expedia.co.uk attained an 85% share of voice through ranking for 93 keywords, including