The greenlight sector - Greenlight Digital

visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Boutique Hotel-related ... share of voice through ranking for 297.
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The greenlight sector

REPORT PRODUCT FOCUS Domestic Generic Europe Rest of the World

An exclusive snapshot of the online Search landscape

OCT 2015

Report Overview Executive Summary This report profiles search behaviour for the online Boutique Hotels sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Boutique Hotel-related terms. In our analysis we established that:

In October, 123,800 searches were made by consumers searching for Boutique Hotel-related terms on Google UK.

Queries for domestic keywords accounted for 64% of all searches made for the sector.

The search term 'boutique hotels' was queried 8,100 times, accounting for 7% of all searches made for the sector.

tripadvisor.co.uk was the most visible website in the Natural Search listings, achieving a 77% share of voice.

booking.com was the most visible advertiser in the Paid Media space, achieving a 50% share of voice.

mrandmrssmith.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.

Percentage breakdown of searches made for each subsector:

Boutique Hotels Sector Report

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October 2015

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The most visible websites and advertisers on Google UK

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October Overview In October 2015, 123,800 searches were made for Boutique Hotel-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Boutique Hotels market in the past 12 months. Number of searches by subsector At a glance In October, 123,800 searches were made for boutique hotels keywords.

Searches for domestic keywords were most popular, accounting for 64% of all searches made for the sector.

Retrospective 12 month view

Get in touch to discuss your site’s specific performance

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www.greenlightdigital.com

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T: +44 (0)20 7253 7000

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Natural Search Boutique Hotels: Overall 123,800 searches In October 2015, 123,800 searches were made by consumers searching for Boutique Hotel-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 602 keywords analysed. Top 10 search terms: Overview: In October, the keyword ‘boutique hotels’ was queried 8,100 times, accounting for 7% of all searches made for Boutique Hotel-related keywords.

tripadvisor.co.uk was the most visible website, achieving a 77% share of voice through ranking for 356 keywords, including the search terms ‘boutique hotels edinburgh’ and ‘boutique hotels brighton’.

The 20 most visible websites:

mrandmrssmith.com attained a 53% share of voice through ranking for 297 keywords, including the search terms ‘romantic hotels’ and ‘boutique hotels cotswolds’.

Boutique Hotels Sector Report

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October 2015

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The most visible websites and advertisers on Google UK

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Boutique Hotels: Domestic 79,460 searches In October 2015, 79,460 searches were made by consumers searching for domestic-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 347 keywords analysed. Top 10 search terms: Overview: In October, the keyword ‘romantic hotels uk’ was queried 4,400 times, accounting for 6% of all searches made for Domestic-related keywords.

tripadvisor.co.uk was the most visible website, achieving an 84% share of voice through ranking for 232 keywords, including the search terms ‘boutique hotels edinburgh’ and