The greenlight sector - Greenlight Digital

visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Retail Banking-related ... 65% share of voice through ranking for.
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The greenlight sector

REPORT PRODUCT FOCUS Borrowing Savings & Investments Banking

An exclusive snapshot of the online Search landscape

JULY 2015

Report Overview Executive Summary This report profiles search behaviour for the online Retail Banking sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Retail Banking-related terms. In our analysis we established that:

In July, 3.7 million searches were made by consumers searching for Retail Banking-related terms on Google UK.

Queries for borrowing keywords accounted for 71% of all searches made for the sector.

The search term 'mortgage calculator' was queried 550,000 times, accounting for 15% of all searches made for the sector.

moneysavingexpert.com was the most visible website in the Natural Search listings, achieving a 73% share of voice.

moneysupermarket.com was the most visible advertiser in the Paid Media space, achieving a 77% share of voice.

moneysupermarket.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.

Percentage breakdown of searches made for each subsector:

Retail Banking Sector Report

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July 2015

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The most visible websites and advertisers on Google UK

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July Overview In July 2015, 3.7 million searches were made for Retail Banking-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Retail Banking market in the past 12 months. Number of searches by subsector At a glance In July, 3.7 million searches were made for retail banking keywords. Searches for borrowing keywords were most popular, accounting for 71% of all searches made for the sector.

Retrospective 12 month view

Get in touch to discuss your site’s specific performance

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www.greenlightdigital.com

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T: +44 (0)20 7253 7000

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Natural Search Retail Banking: Overall 3.7 million searches In July 2015, 3.7 million searches were made by consumers searching for Retail Banking-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 3,021 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘mortgage calculator’ was queried 550,000 times, accounting for 15% of all searches made for Retail Banking-related keywords. moneysavingexpert.com was the most visible website, achieving a 73% share of voice through ranking for 1,519 keywords, including the search terms ‘mortgage calculator’ and ‘mortgage The 20 most visible websites:

calculator uk’. moneysupermarket.com attained a 65% share of voice through ranking for 1,546 keywords, including the search terms ‘loans’ and ‘credit cards’.

Retail Banking Sector Report

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July 2015

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The most visible websites and advertisers on Google UK

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Retail Banking: Borrowing 2.6 million searches In July 2015, 2.6 million searches were made by consumers searching for borrowing-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,363 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘mortgage calculator’ was queried 550,000 times, accounting for 21% of all searches made for Borrowing-related keywords.

moneysavingexpert.com was the most visible website, achieving a 74% share of voice through ranking for 773 keywords, including the search terms ‘mortgage calculator’ and ‘mortgage calculator uk’.