The greenlight sector - Greenlight Digital

the Google UK Natural Search and Paid Media listings, when consumers searched ... of voice through ranking for 1,311 ... ranking for 1,265 keywords, including.
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The greenlight sector

REPORT PRODUCT FOCUS: Womens Generics Sports Boots Occasions

An exclusive snapshot of the online Search landscape

JULY 2015

Report Overview Executive Summary This report profiles search behaviour for the online Shoes sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Shoe-related terms. In our analysis we established that:

In July, 3.4 million searches were made by consumers searching for Shoe-related terms on Google UK.

Queries for generics keywords accounted for 46% of all searches made for the sector.

The search term 'shoes' was queried 135,000 times, accounting for 4% of all searches made for the sector.

asos.com was the most visible website in the Natural Search listings, achieving a 56% share of voice.

amazon.co.uk was the most visible advertiser in the Paid Media space, achieving an 82% share of voice.

asos.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.

Percentage breakdown of searches made for each subsector:

Shoes Sector Report

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July 2015

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The most visible websites and advertisers on Google UK

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July Overview In July 2015, 3.4 million searches were made for Shoe-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Shoes market in the past 12 months. Number of searches by subsector At a glance In July, 3.4 million searches were made for shoes keywords. Searches for generics keywords were most popular, accounting for 46% of all searches made for the sector.

Retrospective 12 month view

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www.greenlightdigital.com

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T: +44 (0)20 7253 7000

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Natural Search Shoes: Overall 3.4 million searches In July 2015, 3.4 million searches were made by consumers searching for Shoe-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 2,495 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘shoes’ was queried 135,000 times, accounting for 4% of all searches made for Shoe-related keywords. asos.com was the most visible website, achieving a 56% share of voice through ranking for 1,265 keywords, including the search terms ‘shoes’ and ‘gladiator sandals’.

The 20 most visible websites:

debenhams.com attained a 53% share of voice through ranking for 1,311 keywords, including the search terms ‘wedding shoes’ and ‘bridal shoes’.

Shoes Sector Report

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July 2015

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The most visible websites and advertisers on Google UK

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Shoes: Womens 713,110 searches In July 2015, 713,110 searches were made by consumers searching for womens-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 570 keywords analysed. Top 10 search terms: Overview: In July, the keyword ‘gladiator sandals’ was queried 49,500 times, accounting for 7% of all searches made for Womens-related keywords.

newlook.com was the most visible website, achieving a 66% share of voice through ranking for 380 keywords, including the search terms ‘wedges’ and ‘wedge sandals’. The 20 most visible websites: asos.com attained a 64% share of voice through ranking for 367 keywords, including the search terms ‘gladiator sandals’.

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