The greenlight sector
REPORT FOCUS: Health Insurance Home Insurance Motor Insurance Pet Insurance Travel Insurance
An exclusive snapshot of the online Search landscape
JAN 2016
Report Overview Executive Summary This report profiles search behaviour for the online Insurance sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Insurance-related terms. In our analysis we established that:
In January, 3.6 million searches were made by consumers searching for Insurance-related terms on Google UK.
Queries for motor insurance keywords accounted for 57% of all searches made for the sector.
The search term 'car insurance' was queried 673,000 times, accounting for 19% of all searches made for the sector.
moneysupermarket.com was the most visible website in the Natural Search listings, achieving an 86% share of voice.
moneysupermarket.com was the most visible advertiser in the Paid Media space, achieving a 73% share of voice.
moneysupermarket.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Insurance Sector Report
|
January 2016
|
The most visible websites and advertisers on Google UK
2
January Overview In January 2016, 3.6 million searches were made for Insurance-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Insurance market in the past 12 months. Number of searches by subsector At a glance In January, 3.6 million searches were made for insurance keywords.
Searches for motor insurance keywords were most popular, accounting for 57% of all searches made for the sector.
Retrospective 12 month view
Get in touch to discuss your site’s specific performance
|
www.greenlightdigital.com
|
T: +44 (0)20 7253 7000
3
Natural Search Insurance: Overall 3.6 million searches In January 2016, 3.6 million searches were made by consumers searching for Insurance-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 3,317 keywords analysed. Top 10 search terms: Overview: In January, the keyword ‘car insurance’ was queried 673,000 times, accounting for 19% of all searches made for Insurance-related keywords.
moneysupermarket.com was the most visible website, achieving an 86% share of voice through ranking for 1,250 keywords, including the search terms ‘travel insurance’ and ‘cheap car insurance’.
The 20 most visible websites:
comparethemarket.com attained a 73% share of voice through ranking for 897 keywords, including the search terms ‘travel insurance’ and ‘compare car insurance’.
Insurance Sector Report
|
January 2016
|
The most visible websites and advertisers on Google UK
4
Insurance: Health Insurance 129,220 searches In January 2016, 129,220 searches were made by consumers searching for health insurance-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 483 keywords analysed. Top 10 search terms: Overview: In January, the keyword ‘health insurance’ was queried 14,800 times, accounting for 11% of all searches made for Health Insurance-related keywords. bupa.co.uk was the most visible website, achieving a 64% share of voice through ranking for 84 keywords, including the search terms ‘health insurance’
