The greenlight sector
REPORT PRODUCT FOCUS: Womens Sports Boots Occasion Generics
An exclusive snapshot of the online Search landscape
SEPT 2015
Report Overview Executive Summary This report profiles search behaviour for the online Shoes sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Shoe-related terms. In our analysis we established that:
In September, 3.8 million searches were made by consumers searching for Shoe-related terms on Google UK.
Queries for boots keywords accounted for 36% of all searches made for the sector.
The search term 'shoes' was queried 135,000 times, accounting for 4% of all searches made for the sector.
asos.com was the most visible website in the Natural Search listings, achieving a 54% share of voice.
amazon.co.uk was the most visible advertiser in the Paid Media space, achieving an 84% share of voice.
amazon.co.uk ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Shoes Sector Report
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September 2015
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The most visible websites and advertisers on Google UK
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September Overview In September 2015, 3.8 million searches were made for Shoe-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Shoes market in the past 12 months. Number of searches by subsector At a glance In September, 3.8 million searches were made for shoe keywords. Searches for boots keywords were most popular, accounting for 36% of all searches made for the sector.
Retrospective 12 month view
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Shoes: Overall 3.8 million searches In September 2015, 3.8 million searches were made by consumers searching for Shoe-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 2,495 keywords analysed. Top 10 search terms: Overview: In September, the keyword ‘shoes’ was queried 135,000 times, accounting for 4% of all searches made for Shoe-related keywords. asos.com was the most visible website, achieving a 54% share of voice through ranking for 1,319 keywords, including the search terms ‘shoes’ and ‘ankle boots’. debenhams.com attained a 48% share
The 20 most visible websites:
of voice through ranking for 1,351 keywords, including the search terms ‘knee high boots’ and ‘wedding shoes’.
Shoes Sector Report
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September 2015
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The most visible websites and advertisers on Google UK
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Shoes: Womens 519,900 searches In September 2015, 519,900 searches were made by consumers searching for womens-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 570 keywords analysed. Top 10 search terms: Overview: In September, the keyword ‘high heels’ was queried 22,200 times, accounting for 4% of all searches made for Womens-related keywords.
newlook.com was the most visible website, achieving a 63% share of voice through ranking for 372 keywords, including the search terms ‘wedges’ and ‘black wedges’. The 20 most visible websites: asos.com attained a 62% share of voice through ranking for 365 keywords, including the search terms ‘womens shoes’ and ‘gladiator sandals’.
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