The greenlight sector
REPORT PRODUCT FOCUS: Rings Earrings Bracelets Necklaces Generics
An exclusive snapshot of the online Search landscape
NOV 2015
Report Overview Executive Summary This report profiles search behaviour for the online Jewellery sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Jewellery-related terms. In our analysis we established that:
In November, 2.2 million searches were made by consumers searching for Jewellery-related terms on Google UK.
Queries for rings keywords accounted for 34% of all searches made for the sector.
The search term 'engagement rings' was queried 246,000 times, accounting for 11% of all searches made for the sector.
hsamuel.co.uk was the most visible website in the Natural Search listings, achieving a 78% share of voice.
amazon.co.uk was the most visible advertiser in the Paid Media space, achieving a 68% share of voice.
amazon.co.uk ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Jewellery Sector Report
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November 2015
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The most visible websites and advertisers on Google UK
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November Overview In November 2015, 2.2 million searches were made for Jewellery-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Jewellery market in the past 12 months. Number of searches by subsector At a glance In November, 2.2 million searches were made for jewellery keywords. Searches for rings keywords were most popular, accounting for 34% of all searches made for the sector.
Retrospective 12 month view
Get in touch to discuss your site’s specific performance
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Jewellery: Overall 2.2 million searches In November 2015, 2.2 million searches were made by consumers searching for Jewellery-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,017 keywords analysed. Top 10 search terms: Overview: In November, the keyword ‘engagement rings’ was queried 246,000 times, accounting for 11% of all searches made for Jewellery-related keywords. hsamuel.co.uk was the most visible website, achieving a 78% share of voice through ranking for 746 keywords, including the search terms ‘jewellery’ and ‘wedding rings’. The 20 most visible websites: ernestjones.co.uk attained a 69% share of voice through ranking for 721 keywords, including the search terms ‘jewellery’ and ‘rings’.
Jewellery Sector Report
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November 2015
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The most visible websites and advertisers on Google UK
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Jewellery: Bracelets 490,630 searches In November 2015, 490,630 searches were made by consumers searching for bracelet-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 244 keywords analysed. Top 10 search terms: Overview: In November, the keyword ‘bracelets’ was queried 33,100 times, accounting for 7% of all searches made for Bracelet-related keywords.
hsamuel.co.uk was the most visible website, achieving a 63% share of voice through ranking for 151 keywords, including the search terms ‘bracelets’ and ‘charm bracelets’. The 20 most visible websites: ernestjones.co.uk attained a 52% share of voice through ranking for 140 keywords, including the search terms ‘rose gold brac
