The greenlight sector
REPORT PRODUCT FOCUS: Rings Earrings Bracelets Necklaces Generic
An exclusive snapshot of the online Search landscape
SEPT 2015
Report Overview Executive Summary This report profiles search behaviour for the online Jewellery sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Jewellery-related terms. In our analysis we established that:
In September, 1.3 million searches were made by consumers searching for Jewellery-related terms on Google UK.
Queries for rings keywords accounted for 46% of all searches made for the sector.
The search term 'engagement rings' was queried 201,000 times, accounting for 15% of all searches made for the sector. hsamuel.co.uk was the most visible website in the Natural Search listings, achieving a 73% share of voice.
bluenile.com was the most visible advertiser in the Paid Media space, achieving a 59% share of voice.
bluenile.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Jewellery Sector Report
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September 2015
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The most visible websites and advertisers on Google UK
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September Overview In September 2015, 1.3 million searches were made for Jewellery-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Jewellery market in the past 12 months. Number of searches by subsector At a glance In September, 1.3 million searches were made for jewellery keywords. Searches for rings keywords were most popular, accounting for 46% of all searches made for the sector.
Retrospective 12 month view
Get in touch to discuss your site’s specific performance
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Jewellery: Overall 1.3 million searches In September 2015, 1.3 million searches were made by consumers searching for Jewellery-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,005 keywords analysed. Top 10 search terms: Overview: In September, the keyword ‘engagement rings’ was queried 201,000 times, accounting for 15% of all searches made for Jewellery-related keywords. hsamuel.co.uk was the most visible website, achieving a 73% share of voice through ranking for 720 keywords, including the search terms ‘wedding rings’ and ‘earrings’. The 20 most visible websites: ernestjones.co.uk attained a 67% share of voice through ranking for 681 keywords, including the search terms ‘jewellery’ and ‘diamond earrings’.
Jewellery Sector Report
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September 2015
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The most visible websites and advertisers on Google UK
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Jewellery: Rings 604,810 searches In September 2015, 604,810 searches were made by consumers searching for ring-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 288 keywords analysed. Top 10 search terms: Overview: In September, the keyword ‘engagement rings’ was queried 201,000 times, accounting for 33% of all searches made for Ring-related keywords. hsamuel.co.uk was the most visible website, achieving a 79% share of voice through ranking for 235 keywords, including the search terms ‘wedding rings’ and ‘wedding bands’. The 20 most visible websites: ernestjones.co.uk attained a 79% share of voice through ranking for 231 keywords, including the search terms ‘rose gold engagement
