The greenlight sector
REPORT PRODUCT FOCUS Age Culture & Preferences Generics Location
An exclusive snapshot of the online Search landscape
NOV 2015
Report Overview Executive Summary This report profiles search behaviour for the online Online Dating sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Online Dating-related terms. In our analysis we established that:
In November, 736,850 searches were made by consumers searching for Online Dating-related terms on Google UK.
Queries for generic keywords accounted for 76% of all searches made for the sector.
The search term 'first dates' was queried 110,000 times, accounting for 15% of all searches made for the sector.
match.com was the most visible website in the Natural Search listings, achieving a 45% share of voice.
top10bestdatingsites.co.uk was the most visible advertiser in the Paid Media space, achieving a 59% share of voice.
match.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Online Dating Sector Report
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November 2015
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The most visible websites and advertisers on Google UK
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November Overview In November 2015, 736,850 searches were made for Online Dating-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Online Dating market in the past 12 months. Number of searches by subsector At a glance In November, 736,850 searches were made for online dating keywords.
Searches for generic keywords were most popular, accounting for 76% of all searches made for the sector.
Retrospective 12 month view
Get in touch to discuss your site’s specific performance
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Online Dating: Overall 736,850 searches In November 2015, 736,850 searches were made by consumers searching for Online Dating-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,178 keywords analysed. Top 10 search terms: Overview:
In November, the keyword ‘first dates’ was queried 110,000 times, accounting for 15% of all searches made for Online Dating-related keywords. match.com was the most visible website, achieving a 45% share of voice through ranking for 325 keywords, including the search terms ‘dating sites’ and ‘dating’. The 20 most visible websites:
eharmony.co.uk attained a 42% share of voice through ranking for 315 keywords, including the search terms ‘indian dating uk’ and ‘professional dating’.
Online Dating Sector Report
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November 2015
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The most visible websites and advertisers on Google UK
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Online Dating: Age 41,530 searches In November 2015, 41,530 searches were made by consumers searching for age-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 86 keywords analysed. Top 10 search terms: Overview: In November, the keyword ‘mature dating uk’ was queried 9,900 times, accounting for 24% of all searches made for Age-related keywords.
maturedatinguk.com was the most visible website, achieving a 54% share of voice through ranking for 26 keywords, including the search terms ‘mature dating uk’ and ‘mature dating’. The 20 most visible websites: adults.co.uk attained a 31% share of voice through
