The greenlight sector
REPORT FOCUS: Car Rental Generics Domestic Europe Rest of the World
An exclusive snapshot of the online Search landscape
JAN 2016
Report Overview Executive Summary This report profiles search behaviour for the online Car Hire sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Car Hire-related terms. In our analysis we established that:
In January, 1.2 million searches were made by consumers searching for Car Hire-related terms on Google UK.
Queries for Europe keywords accounted for 31% of all searches made for the sector.
The search term 'car hire' was queried 90,500 times, accounting for 7% of all searches made for the sector.
travelsupermarket.com was the most visible website in the Natural Search listings, achieving a 76% share of voice.
rentalcars.com was the most visible advertiser in the Paid Media space, achieving an 86% share of voice.
travelsupermarket.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Car Hire Sector Report
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January 2016
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The most visible websites and advertisers on Google UK
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January Overview In January 2016, 1.2 million searches were made for Car Hire-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Car Hire market in the past 12 months. Number of searches by subsector At a glance In January, 1.2 million searches were made for car hire keywords. Searches for Europe keywords were most popular, accounting for 31% of all searches made for the sector.
Retrospective 12 month view
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www.greenlightdigital.com
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Natural Search Car Hire: Overall 1.2 million searches In January 2016, 1.2 million searches were made by consumers searching for Car Hire-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 2,579 keywords analysed. Top 10 search terms: Overview: In January, the keyword ‘car hire’ was queried 90,500 times, accounting for 7% of all searches made for Car Hire-related keywords.
travelsupermarket.com was the most visible website, achieving a 76% share of voice through ranking for 1,070 keywords, including the search terms ‘car hire’ and ‘car hire usa’. The 20 most visible websites: europcar.co.uk attained a 47% share of voice through ranking for 924 keywords, including the search terms ‘europe car hire’ and ‘car hire inverness airport’.
Car Hire Sector Report
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January 2016
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The most visible websites and advertisers on Google UK
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Car Hire: Domestic 295,840 searches In January 2016, 295,840 searches were made by consumers searching for domestic-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 779 keywords analysed. Top 10 search terms: Overview: In January, the keyword ‘car hire uk’ was queried 27,100 times, accounting for 9% of all searches made for Domestic-related keywords.
enterprise.co.uk was the most visible website, achieving a 74% share of voice through ranking for 412 keywords, including the search terms ‘car hire uk’ and ‘car rental uk’. The 20 most visible websites: travelsupermarket.com attained a 73% share of voice through ranking for 399 keywords, includi
