The greenlight sector
REPORT PRODUCT FOCUS: Equipment Shoes Clothing Kids
An exclusive snapshot of the online Search landscape
FEB 2016
Report Overview Executive Summary This report profiles search behaviour for the online Sportswear sector. It analyses which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers searched for Sportswear-related terms. In our analysis we established that:
In February, 1.5 million searches were made by consumers searching for Sportswear-related terms on Google UK.
Queries for shoes keywords accounted for 35% of all searches made for the sector.
The search term 'football boots' was queried 90,500 times, accounting for 6% of all searches made for the sector.
sportsdirect.com was the most visible website in the Natural Search listings, achieving a 70% share of voice.
amazon.co.uk was the most visible advertiser in the Paid Media space, achieving a 67% share of voice.
sportsdirect.com ranked at the top of our Integrated Search league table, as it achieved a dominant share of voice in the Natural Search and Paid Media listings.
Percentage breakdown of searches made for each subsector:
Sportswear Sector Report
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February 2016
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The most visible websites and advertisers on Google UK
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February Overview In February 2016, 1.5 million searches were made for Sportswear-related terms. The graphs below show a breakdown of the number of searches made for each of the subsectors analysed in this report, as well as an overview of the total number of searches made for the online Sportswear market in the past 12 months. Number of searches by subsector At a glance In February, 1.5 million searches were made for sportswear keywords.
Searches for shoes keywords were most popular, accounting for 35% of all searches made for the sector.
Retrospective 12 month view
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www.greenlightdigital.com
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T: +44 (0)20 7253 7000
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Natural Search Sportswear: Overall 1.5 million searches In February 2016, 1.5 million searches were made by consumers searching for Sportswear-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 1,320 keywords analysed. Top 10 search terms: Overview: In February, the keyword ‘football boots’ was queried 90,500 times, accounting for 6% of all searches made for Sportswear-related keywords.
sportsdirect.com was the most visible website, achieving a 70% share of voice through ranking for 833 keywords, including the search terms ‘football boots’ and ‘running shoes’. The 20 most visible websites: jdsports.co.uk attained a 41% share of voice through ranking for 495 keywords, including the search terms ‘mens trainers’ and ‘womens trainers’.
Sportswear Sector Report
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February 2016
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The most visible websites and advertisers on Google UK
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Sportswear: Clothing 509,110 searches In February 2016, 509,110 searches were made by consumers searching for clothing-related keywords. The league table below shows which websites were most visible in the Natural Search listings on Google UK for the 504 keywords analysed. Top 10 search terms: Overview: In February, the keyword ‘gym clothes’ was queried 22,200 times, accounting for 4% of all searches made for Clothing-related keywords.
sportsdirect.com was the most visible website, achieving a 62% share of voice through ranking for 294 keywords, including the search terms ‘gym clothes’ and ‘gym bag’. The 20 most visible websites: jdsports.co.uk attained a 43% share of voice through ranking for 191 keywords, inclu
