the gunn report 2010 - Campaign Brief Australia

Agency TwoFifteen / TAG (San Francisco). 14. VICTORIA BITTER "The ... Ad Pts. 1. IKEA "Facebook Showroom". Forsman & Bodenfors (Gothenburg). 26. 2.
136KB Sizes 0 Downloads 50 Views
THE GUNN REPORT 2010 The Most Awarded Film in The World in 2010 1 2 3 4 5=

CANAL+ "Closet" VIAGRA "Strolling"/"Reading"/"Antiquing" CADBURY'S DAIRY MILK "Check"/"You're Right"/"Shh" JAMES BOAG'S DRAUGHT BEER "Pure Water" AXE DEODORANT "Destiny" CAR ONE DEALERSHIP "Inheritance"/"Blueberries" MICROSOFT XBOX 360 HALO ODST "The Life" VICTORIA BITTER "The Regulars"

BETC Euro RSCG (Paris) Taxi Canada (Toronto) Del Campo Nazca Saatchi & Saatchi (Bs As) Publicis Mojo (Sydney) Ponce (Buenos Aires) Leo Burnett (Buenos Aires) Agency TwoFifteen / TAG (San Francisco) Droga5 (Sydney)

Ad Pts 34 18 16 15 14 14 14 14

The Most Awarded Print Ads and Campaigns in The World in 2010 1 2= 4 5

DIXONS.CO.UK "Sandals"/"Middle England"/"Piers" & campaign BILLBOARD MAGAZINE "Eminem"/"Amy"/"Marilyn" & campaign THE ZIMBABWEAN NEWSPAPER "Paper Money" campaign* NOKIA NAVIGATION SYSTEMS "World's Biggest Signpost" BEN & JERRY'S ICE CREAM "Hugs"/"Whale Cow"/"Freaky Recipes"

M&C Saatchi (London) AlmapBBDO (Sao Paulo) TBWA\Hunt\Lascaris (Johannesburg) Farfar (Stockholm) Ogilvy & Mather (Singapore)

Ad Pts 19 13 13 12 11

The Most Awarded Digital in The World in 2010 1 2 3 4 5

IKEA "Facebook Showroom" NOKIA NAVIGATION SERVICES "World's Biggest Signpost"

JFK PRESIDENTIAL LIBRARY MOON LANDING 40TH ANNIVERS "We Choose The Moon" MONOPOLY CITY GAMEBOARD "Monopoly City Streets" VOLKSWAGEN BLUE MOTION TECHNOLOGY "The Fun Theory"

Forsman & Bodenfors (Gothenburg) Farfar (Stockholm) The Martin Agency (Richmond, VA) / Domani Studios (New York) DDB UK (London) DDB Stockholm (Stockholm)

Ad Pts 26 24 23 19 18

The Most Awarded All Gunns Blazing in The World in 2010 1 2 3=

5

NIKE LIVESTRONG "Livestrong Campaign" THE ZIMBABWEAN NEWSPAPER "Trillion Dollar" campaign HEINEKEN "Are You Still With Us?" campaign SHELTER HOMELESS CHARITY "House Of Cards" THE METROPOLITAN POLICE "Choose A Different Ending"

Wieden+Kennedy (Portland, OR) TBWA\Hunt\Lascaris (Johannesburg) JWT Italia (Milan) Leo Burnett (London) Abbott Mead Vickers BBDO (London)

Ad Pts 20 16 12 12 11

THE GUNN REPORT 2010 The Most Awarded Countries in The World in 2010

1 2 3 4 5

USA (1) UK (2) France (8) Sweden (9) Brazil (7)

Film 128 108 84 13 35

Print 19 48 44 10 53

Digital 108 62 21 86 24

Gunns Blazing 60 26 3 20 9

Total 315 244 152 129 121

The Most Awarded Advertisers in The World in 2010

1 2 3 4 5

Volkswagen (1) Nike (2) Ikea (15=) Nokia (9) Uniqlo ( - )

1 2 3 4 5

1 2 3= 5

Film 18 13 8 4 1

Print 16 1 2 6 -

Digital 23 16 16 14 18

Gunns Blazing 7 12 6 4 3

The Most Awarded Production Companies in The World in 2010 Winner Pts MJZ (London, Los Angeles, New York) (1) 46 Partizan (Paris, London, Berlin, LA) (9) 34 Phenomena (Bangkok) (21=) 26 Gorgeous (London) (2) 24 @radical.media (Sydney, New York, LA) ( - ) 23

The Most Awarded Directors in The World in 2010 Winner Pts Thanonchai Sornsrivichai (Thailand) (18=) 21 Tom Kuntz (USA) (1) 20 Michael Gracey (UK) (18=) 19 Matthijs van Heijningen (Netherlands) ( - ) 19 Adam Berg (UK) ( - ) 16

Total 64 42 32 28 22

THE GUNN REPORT 2010

The Most Awarded Agencies in The World in 2010 TV & Cinema Print AlmapBBDO (Sao Paulo) (2) 14 28 BETC Euro RSCG (Paris) (21=) 33 8 Dentsu (Tokyo & Osaka) (3) 28 Wieden+Kennedy (Portland, OR) (9=) 18 1 RKCR/Y&R (London) ( - ) 23 6

1 2 3= 5

Digital 9 7 10 11 -

The Most Awarded Digital Agencies in The World in 2010

1= 3 4 5=

Winner Pts 16 16 15 14 12 12 12

DDB Stockholm (Stockholm) (21=) Forsman & Bodenfors (Gothenburg) (12=) Crispin Porter + Bogusky (Boulder & Miami) (2) Farfar (S