The IPM Awards 2018 Handbook

Jan 8, 2018 - This could be art, design, copywriting or a combination of all of these elements that is greater than the sum of its parts. The judges will.
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IPM Awards 2018


Contents • • • •

Key Dates Welcome Entry Fees IPM Award Categories A: The IPM Consumer Industry Awards B: The IPM Business to Business Awards: Incentive & Motivation C: The IPM Shopper Marketing Awards D: The IPM Experiential Awards E: The IPM Promotional Engagement Awards F: The IPM Promotional Execution Awards

• • • • • • • • •

Special Awards Judging Judges’ Tips What Makes a Winning IPM Entry? Your Steps to Entry IPM Awards 2017 Model Entry FAQs IPM Awards 2018: Terms & Conditions Need a Hand?

Key Dates IPM Awards Masterclass

8th January 2018 18th January 2018

Webinars Closing Date for Entries

28th February 2018

Judging Panels

April 2018

Shortlist Announced

April 2018

Awards Gala Dinner

8th June 2018

IPM Awards 2018: Headline Sponsor

IPM © 2018

IPM Awards 2018


Welcome Your work is outstanding and it’s time to celebrate the achievements of the past year. The IPM Awards are designed to reward those exceptional campaigns that have displayed effectiveness, creativity and innovation in their field. With 32 categories to choose from, covering a broad range of industry sectors, media channels, objectives and techniques, you’ll find categories to suit your campaigns.

Coveted titles Brand of the Year, Agency of the Year and the Grand Prix are awarded in June 2018 – celebrating the pinnacle of excellence across our industry. Look out for our Grand Prix Winner 2017 Sense’s entry for inspiration. This year we are delighted to welcome back Sodexo as our headline sponsor. We would like to thank Sodexo and all of our Awards sponsors for their on-going commitment and support. The IPM Awards are simple to enter and are open to anyone involved in promotional marketing whether you’re an IPM Member or Non-Member. These guidelines form the building blocks for your entry and are here to help you understand what is required when entering your chosen categories. Your Awards experience matters to us. Use the Handbook to help take you through the expectations of the categories you’re entering. With the new Awards platform, the Handbook helps you at every step to make sure you can create your Award entry. We are here to help at every stage so if you have any questions about your eligibility to enter, which category to enter or how to start your entry, please talk to the Awards Team today. Good luck! The IPM Awards Team 020 3848 0444 [email protected]

Entry Fees The Awards are open to IPM Members and Non-Members. Our entry fees are split into four pricing bands for IPM Members. If you are not a Member of the IPM and would like to be considered for Membership, please contact us to discuss the benefits of Membership.

Deadline for all entries: 28th February 2018* IPM Member Entry Fees 1 Entry £385 +VAT

2-5 Entries 5% Discount

6-10 Entries 10% Discount

11+ Entries 15% Discount

IPM Non-Member Entry Fees £500 +VAT *The IPM may accept entries after the closing date, provided your entry was started before this date. Late submission of entries will incur an administration charge of £100.00 +VAT per entry in addition to any entry fee incurred. This fee is not subject to negotiation and will be charged to any entry submitted late. All arrangements for late submission must be agreed with the IPM. No entries will be accepted after 9th March 2018. IPM © 2018 Please refer to our full T&Cs in this Handbook or on our website for further information

IPM Awards 2018


IPM Award Categories • The IPM Awards programme aims to recognise and reward great promotional marketing created in the UK. Campaigns or activity can be entered provided they were created and managed from the UK. • We expect most of our entries will have been run in the UK, h