Third Reich, Katarina and Lydia and two idealistic young soldiers, insurgents in the battle for their homeland, find the
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A haunting tale of love & war 1941, Estonia. As Stalin’s brutal Red Army crushes everything in its path, Katarina and her family survive only because their precious farm’s produce is needed to feed the occupying forces. Fiercely partisan, Katarina battles to protect her grandmother’s precious legacy – the weaving of gossamer lace shawls stitched with intricate patterns that tell the stories passed down through generations. While Katarina struggles to survive the daily oppression, another young woman is suffocating in her prison of privilege in Moscow. Yearning for freedom and to discover her beloved mother’s Baltic heritage, Lydia escapes to Estonia. Facing the threat of invasion by Hitler’s encroaching Third Reich, Katarina and Lydia and two idealistic young soldiers, insurgents in the battle for their homeland, find themselves in a fight for life, liberty and love.
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Introducing Lauren Chater Lauren Chater was discovered at bestselling author Fiona McIntosh’s Commercial Fiction Masterclass in 2015, having won the scholarship award to attend. She also won the Historical Novel Society Australia’s First Pitch Award in 2015.
In addition to writing fiction, she also established The Well Read Cookie, a blog which celebrates her love of baking and literature. She lives in Sydney with her husband and two young children.
Building early buzz Book Buzz We’ll send a dedicated Book Buzz newsletter in January. Books+Publishing’s Book Buzz emails are sent to more than 6,200 booksellers, librarians, teachers, publishing professionals and bookish consumers. Netgalley Recommends We’ll use the NetGalley Recommends newsletter to seed the book to 10,000 readers in Australia and New Zealand, getting consumers contributing to the early buzz.
Marketing The Lace Weaver will be featured in both… Good Reading – Cover feature • Magazine readership: 50K • Facebook: 15.6K likes
Better Reading – Book of the Week • Facebook: 125K likes • Newsletter: 50K subscribers • Podcast: 80K downloads
Digital advertising We’ll run Facebook and Instagram ads, targeting fans of quality fiction. We know this market is engaged on social media, actively looking for their next read and making recommendations to friends.
Publicity We’ll secure widespread review coverage in women’s magazines and newspapers in Australia and New Zealand. We’ll also pitch for interviews and The Australian Women’s Weekly Great Read in April.
April 2018
