the most cost effective the most cost effective - Advertising Specialty ...

cost effective form of advertising when. 2 cost effective form of ... of recipients of advertising specialties can identify the ... Many Advertising. Specialties Are Used.
3MB Sizes 0 Downloads 109 Views
Why Advertising Specialties Are

THE MOST COST EFFECTIVE Advertising Medium

1

Advertising specialties, also known as promotional products, provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines.

2

3

End-Users Remember The Advertisers Of Remember the advertisers The Items They’ve Received •

84%

of recipients of advertising specialties can

identify the advertiser. • No other advertising medium provides any where close to the name recognition associated with advertising specialties.

4

Advertising Specialties Generate A Favorable Impression •

42%

of recipients of advertising specialties have

a more

favorable impression of the

advertiser.

5

Advertising Specialties Generate Customers & Loyalty



62%

of recipients of advertising specialties did

business with the advertiser after receiving an item.

6

Advertising Specialties Deliver Impressions Over A Long Period Of Time

• The average advertising specialty is kept for

7 months!

7



81%

of recipients of advertising specialties

keep items that are

useful.

8

Many Advertising Specialties Are Used Every Day

9

Advertising Specialties Deliver A More Favorable Cost Per Impression Than Other Media Billboards

Newspaper

$.019 ½ page B&W Radio

$.005 TV

Magazine

$.033

$.006 - Syndicated $.007- Cable $.019 - Prime Time Source 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company.

10

Recap

84 ___% of end-users can name the advertisers on the items they receive

62 ___% have done business with the advertiser AFTER receiving the item

7 months End-users keep products for ____________ The average cost-per-impression of a promotional product = $______ .004 The CPI for advertising specialties beats all forms of media (except billboards)

11

For more information, contact your Advertising Specialty Distributor. The remaining slides share more information on how the study was done as well as the total spending on advertising specialties and the trends in the types of product categories being purchased.

12

How We Conducted The Study • Team of interviewers surveyed businesspeople in 4 metro areas: – – – –

New York Chicago Los Angeles Philadelphia

• An online survey to additional end-users augmented the in-person survey • 618 completed surveys 13

IMPRESSIONS BY CATEGORY And The Cost Of Each Impression

14

Advertising Specialties Deliver Significant Numbers Of Impressions 1,200

1,038

Impressions per month

1,000 800 600

476 363

400 200

365

294

227 251

192 221

64

0

15

Advertising Specialties Cost-Per-Impression By Category

Awards

Drinkware

Other Wearables

Calendars

Desk Accessories

Writing Instruments

Wearables / shirts

Caps

Other

Bags 16

Most Popular Product Categories (Based on Industry Revenue) Rank

Category

1

Shirts

2

Bags

3

Headwear

4

Desk/Office Accessories

5

Writing Instruments

6

Other Wearables

7

Glassware/C