The Music Site - Pitch Deck (November 2017)

SaaS/PaaS (Software/Platform as a Service) for

INDEPENDENT MUSICIANS & LABELS •

MULTI-CHANNEL MONETISATION

•

MARKETING AUTOMATION TOOLS

•

FAN RELATIONSHIP MANAGEMENT

PITCH DECK - APRIL 2018 - EIS

WHAT IS THE MUSIC SITE? The Music Site boosts income for independent musicians and automates the acquisition, engagement and retention of fans by connecting multiple revenue streams with professional-level tools for marketing and fan relationship management.

www.TheMusicSite.com

PROBLEM

SOLUTION

Lack of transparency, too many middle-men take a

The Music Site removes multiple middle-men from the

share of artists revenues.

equation.

Artists are being exploited with excessive charges

The Music Site operates much fairer pricing models

and commissions.

and revenue sharing.

Independent musicians and labels do not have

The Music Site provides musicians with professional-

professional marketing skills.

grade marketing automation tools and Fan Relationship Management.

Independent musicians and labels do not have

The Music Site connects broad relational data across

connectivity of relevant data.

multiple distribution channels.


TARGET MARKET

INDEPENDENT

INDEPENDENT

MUSICIANS

LABELS

WHO WANT… ✓ New and improved revenue channels ✓ Access to professional digital marketing tools ✓ Multiple channels to develop and engage with fans ✓ Transparency of income


FREE FEATURES MUSIC PROFILE

SOCIAL

Create the ultimate music profile that says everything about you and

Follow your favourite bands and artists to track new music, lyrics, events,

your interests, whether you’re a fan, creator, record label or industry.

tickets, videos, pictures, news and more from one dashboard.

MUSIC

LYRICS

Stream, buy and sell music where you set the asking price. Discover new

Browse lyrics with advanced search, presented over a HD image backdrop

music, themed playlists or curate your own to share with others.

chosen by the artist for an overall better experience.

EVENTS & TICKETS

PICS & VIDS

Any event, any size, anywhere, with comprehensive data including linked artist

Pictures, music videos, interviews, lyric videos and everything in between.

and venue profiles. Enhance your event with pictures, videos and music.

Embed YouTube videos for extra views and increased monetization.

CONNECTIONS

MERCHANDISE

Filter your music connections by location, genre and type, add private notes,

Every artist can have their own merch store, accessible directly from within

direct message or join/start a group chat.

their profile and within our global marketplace.


HOW WE MAKE MONEY

£

£ £

SAAS SUBSCRIPTION MODEL

£

DISPLAY ADVERTISING

Single monthly subscription to access a suite

Targeted display ads across the platform and

of digital tools and enhanced features.

newsletters.

REVENUE SHARE

£

PARTNERSHIPS

We deduct a simple, transparent 15% across

We have global partnerships in place with leading

all revenues achieved through the platform.

industry providers for essential music services.

PROMOTED CONTENT Artists promote their media on The Music Site

£

to a targeted music-related audience.


EXTENDED SERVICES Extended services beyond the subscription package.

PRO SUBSCRIPTION FEATURES Initial features of the £9.99 a month PRO SaaS model. (offered at £4.99 introductory offer)

‘FAIR-PLAY’ MUSIC STREAMING

FAN STATS

Our patent pending music streaming model gives fans more freedom, and

Understand your audience and see who’s engaging with your profile and

artists a way to earn a much higher pay-out per-play than existing music

content including views, shares, likes, comments & more, filtered by location

platforms, also allowing artists to communicate directly with their listeners.

and account type such as fan, record label, industry professional.

DYNAMIC PRESS KIT (EPK)

FAN DONATE

A stunning, clean and elegant online EPK updated instantly from your TMS profile.

Fans love to support their favourite bands, your fans can donate money directly to

Showcase everything about you highlighting specific media you’re most proud of.

you to spend on music promotion, artist services or pay for your PRO tools.

FAN RELATIONSHIP MANAGEMENT

GUEST LIST MANAGER

Manage your industry contacts from your dashboard including contacts not on

Collect and manage guest list names and emails for your music events, easily

The Music Site, and keep track of important private notes.

view on-the-go or export and print directly from your dashboard.

Continued on next page. www.TheMusicSite.com

PRO SUBSCRIPTION FEATURES Initial features of the £9.99 a month PRO SaaS model. (offered at £4.99 introductory offer)

PROMO LANDING PAGES

PRO MESSAGING

Create promotional landing pages for your profile, music and videos, and grow

Send targeted messages to your fans directly from within The Music Site. Filter

your fan base by giving away rewards such as early access, download links or

by location, account type (e.g. Fans, Artists, Labels, Industry Pro’s etc.) and

discount codes in return for an email address or social action.

genre interests. Send individual direct message, group chat or bulk message.

GROW YOUR FANBASE MAILING LIST

CUSTOMISABLE CALL TO ACTION

Collect fan emails directly from your profile, content pages such as Music,

Add a custom call-to-action button to your profile to increase newsletter

Video, Lyrics etc. or when fans Connect. Easily export for email marketing.

sign-ups, sales, traffic to your blog, bookings or just promote a new release.

AUTOMATIC FAN UPDATES

AVAILABILITY CALENDAR

Keep your fans updated regularly and automatically by email, including latest

Built into your profile and seamlessly updated with your events, clearly display

activity, updates and new media such as music, lyrics, videos, events and more.

your availability, easily managed via an interactive drag & drop calendar.


WHERE WE ARE NOW

✓ Our core database and infrastructure are ready to support extensive scale.

✓ Our MVP has been validated with fans, artists and labels.

✓ We have impressive pre-launch traction.


TRACTION

6,000

9,000

14,000

ARTICLES PUBLISHED

BETA SUBSCRIBERS

MAU

29,000

45,000

95,000

LINKEDIN CONNECTIONS

ARTIST & INDUSTRY EMAILS

SOCIAL FANS


MARKET RESEARCH We asked existing artists and creators about their thoughts on the current music industry…

94% have music available on at least one music platform. 88% said payments they received from these platforms were lower than expected. 80% said they would support our unique pricing model


JOURNEY ROADMAP 3 Years 24 Months > 12 Months > 6 Months Present

MVP

Monetize

Growth

Expand

Exit

MVP Completed.

1st stage SaaS package.

2nd stage SaaS package.

25,000 Paying Subscribers


Scalable infrastructure &

170 Paying Subscribers


200,000 Free Members

850,000 Free Members

database architecture

8,500 Free Members

24,500 Free Members

Gross ARR: £2.9m

Gross ARR: £10.5m

Gross ARR: £139k

Acc. Balance: +£517k

Acc. Balance: £5.0m

completed.

Acc. Balance: +£6,893 www.TheMusicSite.com

THE BIGGER PICTURE Future Opportunities

BIG DATA

BIG DATA

The music industry still seeks a comprehensive global database

Big data capabilities create the ideal vehicle to deliver and

solution.

support blockchain in music.

Our unique relational data supports extensive user ‘Fanalytics’.

Coin raise being explored to fund extended development.

Integrating AI algorithms will help labels identify emerging talent.


KEY TEAM

KEITH

JOSH

VLADIMIR

JOHN

Business / Strategy

Product & Marketing

Lead Developer

Commercial Strategy

30+ years experience in successful

Full project management and

Extensive experience in managing

Senior strategic mentor. Has led

business startups, management,

digital marketing, bringing

and developing complicated and

technology deals of up to £2.4bn

consultancy and Total Quality

visionary innovation and a strong

scalable solutions with a focus on

growing top line revenue for a

Management.

emphasis on digital & social.

agility and big data.

tech company by 800%.

LinkedIn

LinkedIn

LinkedIn

LinkedIn


FORECAST

Year 1

Year 2

Year 3

Revenue

£44,649

£1,248,666

£6,534,494

Total Costs

£137,756

£738,491

£2,051,009

- (£93,107)

510,175

4,483,485

MAU

71,780

517,320

2,287,114

Page Views

215,339

2,172,742

12,350,416

Members (Free)

24,405

202,283

833,789

PRO Subscribers (Paid)

2,327

25,049

88,484

PLUS Subscribers (Paid)

0

881

5,360

Profits (Pre-Tax)


INVESTMENT SOUGHT

£100,000 Seed Investment (Eligible for EIS)

DEVELOPMENT

MARKETING

TEAM

(58%)

(15%)

(24%)

(3% misc.) www.TheMusicSite.com

EXIT STRATEGY Exit by strategic merger or acquisition is expected from year 3.

PAST EXAMPLES:

STREAMING SITES

TECH GIANTS

Musical.ly acquired by ByteDance ($800m)

MUSIC INVESTORS

Slacker acquired by LiveXLixe ($50m) Mediachain Labs acquired by Spotify ($ Unknown)

Spotify

Google

Tencent

SoundCloud $240m investment from Twitter/Raine Group

Apple Music

Microsoft

Alibaba

Swell acquired by Apple Inc. ($30m)

Deezer

Amazon

Cellfish

MySpace acquired by NewsCorp ($580m)

Tidal

Apple

Line Music

Google Play

Facebook

RhythmOne

Pandora

Twitter

BackStage


Semetric acquired by Apple ($50m) BandPage acquired by Google ($ Unknown) Songza acquired by Google ($ Unknown) CrowdAlbum acquired by Spotify ($ Unknown)

T H A N K

Y O U

www.Seedrs.com/The -Music-Site

E-MAIL

TELEPHONE

WEBSITE

[email protected]

+44 (0) 7877 616 508

w w w. t h e m u s i c s i t e . c o m