TARGET CUSTOMER PROFILES. CRITERIA. THE APPRENTICE. THE PATHFINDER. THE VIRTUOSO. Life Stage. Recent graduate. 0-3 years
THE NEW SAVVY ASIA’S LEADING FINANCIAL, INVESTMENTS & CAREER PORTAL FOR WOMEN
ABOUT THE NEW SAVVY Why Women?
Women hail as the world’s third largest “emerging market”, after China and India. A Boston Consulting Group survey concludes that by 2028, women will be responsible for about two-thirds of all consumer spending worldwide.
Financial Literacy for Women
Financial needs of women differ than men. 41% of women are intimidated by finance, manifesting it as disinterest and lack confidence in investing.
The New Savvy Solution
Currently, there are no traditional media outlets that engage women financially. Information available can be complex and technical. The New Savvy uses simplified, relevant language to help women make smarter decisions.
Based in Singapore, Hong Kong and Philippines, our aim is to empower 100 million women to achieve financial happiness.
THE OPPORTUNITY: A GROWING FEMALE WORKFORCE Forbes has predicted that, by 2025, millennial women will constitute roughly 50% of the global workforce, with Asia being a major contributor. Each of these women are on the lookout for a financial educational tool that is women–friendly. According to a 2014 PwC report, they tend to seek out employers who offer training and development opportunities as well as strong records in equality, diversity and inclusion. How can such employers be more visible to this audience?
TARGET MARKET: KEY CHARACTERISTICS • High level of education. Majority have received tertiary education. • Ambitious, have an entrepreneurial spirit, and see to be financially independent. • Higher levels of workforce participation and career confidence. • Tech–savvy and globally connected via social media, email and others. • Value feedback, training and development opportunities.
5 a
Singapore, Indonesia, Malaysia, Thailand & Philippines
COUNTRIES
57MIL
Number of millennial women in ASEAN-5 countries; 0.9M in Singapore
MARKET SIZE
69% SIGNIFICANCE
Singaporean millennial women earn equal to or more than their spouse. As primary decision-makers, they seek to gain confidence in their financial decisions.
TARGET CUSTOMER PROFILES CRITERIA
THE APPRENTICE
THE PATHFINDER
THE VIRTUOSO
Life Stage
Recent graduate 0-3 years work experience
Mid-career 4-8 years work experience
Subject expert 9+ years work experience
Marital Status
Single
Considering settling down, married
Married with kids
Planning for wedding, marriage and children, purchasing cars and properties, clearing loans, building strong insurance and investment portfolios, exploring and honing specific skills for career progression.
Growing investment portfolio for legacy planning and retirement, acquiring new properties and assets, planning for children’s futures, maintaining personal health, job security and work-life balance.
Mid – High
High
Concerns
Disposable Income
Spending Habits
How The New Savvy can help:
Clearing student debt, choosing insurance plans, paying bills, taxes, getting credit approvals, enjoying a new, independent lifestyle with small luxuries, next steps for career.
Low
Personal purchases, little or no Loan repayment, travel, purchases for savings or investments, loan self and partner, saving for future repayments. plans and expenses.
Saving and investing for the future, purchases primarily for spouse and kids, acquiring properties.
Teach the basics of managing Provide expert info on planning for finances e.g. repaying loans, Advice on major life purchases, legacy the financial impact of life changes, budgeting, saving and investing, planning, maintaining work-life and on transitioning to a better-paid credit card comparisons and tax balance and making lucrative job. Deliver investment education and tips. Provide career investments for the future provide strong female role-models. advancement advice.
How involved are you managing your finances?
How will you rate your financial knowledge?
5.25 / 10
4.03/ 10
Annual Income 63% $50,000 & above 28% $75,000 & above
Highest level of education?
THE NEW SAVVY SURVEY RESULTS OF 400 WOMEN
Ages from 22 to 45 77%
92% Bachelor’s Degree 15% Master’s & Doctorate
Do you want to improve on your financial knowledge? 88% Yes
Do you prefer a women only environment? 84% Yes
KEY FEATURES OF THE WEBSITE CAREER ENHANCEMENT
101 SERIES Short, introductory content on a wide range of financial topics from retirement planning to mutual funds. Perfect for the curious “newbie”.
53% of Asian millennials expressed a desire to start their own business. The New Savvy has a dedicated “Careers” section featuring articles for entrepreneurial millennials looking for a career move.
FREE RESOURCES
Free ebooks on investment tips, career advice and money management. An opportunity to apply what they learn. A self-help tool to plan for a financially independent future.
STEP BY STEP TUTORIALS Detailed tutorials on a number of financial matters, such as estimating retirement amounts and car expenses.
GENDER DISPARITIES Highlights key differences between men and women financially, including challenges and inequalities.
INVESTMENTS LIFE-CHANGES Addresses the challenges in securing a good work-life balance. Preparing our clients for the financial challenges that accompany life changes such as marriage and divorce.
Help for women get onto the investment ladder. Highlight the differences between the types of investments (bonds, mutual funds etc.) Help women choose the best investment “fit”.
THE NEW SAVVY FACTSHEET Press and Partners
60, 000
60, 800
47, 831
10, 343
Monthly Page Views
Facebook Followers
Newsletter Subscribers
Instagram Followers
*For full list please visit THENEWSAVVY.COM/PRESS-PARTNERS/
TOPICS WE COVER
1
INVESTMENT
2
CAREER
3
PERSONAL FINANCE
Equities, Mutual Funds, Bonds, Real Estates, Commodities, Foreign Exchange, ILPs, Markets, Derivatives, Structured Products, FinTech,
Entrepreneurship, Education, Corporate, Interviews
Savings, Insurance, Loans, Budgeting, Retirement, Debt Management
4
LIFESTYLE Success, Productivity, Relationships, Family, Beauty & Fashion, Food, Health
5
SPENDING
6
MILESTONES
Property, Car, Taxes, Credit Card, Shopping
Marriage, Divorce, Children, Death, Unemployment, Bankruptcy
HOW CAN YOU WORK WITH US? Event Sponsorship The Future Is Female Conference
Branded Content Creation Articles, Videos, Banner Ads
Educational Material eLearning courses, eBooks, Workshops
Custom Campaigns #SavvyUpTogether campaign
Thought Leadership Anna HaotantoHost, Speak or Write for you
BE A PART OF OUR EVENTS
Clockwise: The Future Is Female Conference 2017, Hong Kong Launch Party, What Investors Look For, #SavvyUpTogether dinner
Sponsor our events and reach out to our modern, independent-minded female audience. The New Savvy offers what traditional and mainstream media fail to provide. We cater to women who are ready and keen to make smarter decisions about their finances. We make financial concepts accessible and relatable to suit their interests.
FLAGSHIP EVENT: THE FUTURE IS FEMALE CONFERENCE
THE FUTURE IS FEMALE CONFERENCE Asia’s largest women-only personal finance, empowerment and lifestyle conference. Stellar panelists - senior representatives from financial institutions, venture capitalists and successful women entrepreneurs. Conference addresses a range of topics from equity investments, real estate to personal branding.
CONFERENCE ATTENDANCE
1
AGE
16% 18 – 24 years old
3
60% 25 – 34 years old
EVENT SITE DATE 30, 900 Total Visits 41, 406 Impressions in
15% 35 – 44 years old
Mar 2017
9% 45 years old & above
2
REASONS FOR ATTENDING 82% Kick-start Investing 54% Increase Financial Knowledge 15% Female-focused Events
4
EMPLOYMENT STATUS 89% PMEB with high disposable income 47% C-Level/Director 42% Executive 11% Others
TOPIC: PERSONAL FINANCE Help participants see the importance of managing their finances and how to start. Focus on investment products, money management and financial know-how. Introduce the concept of Personal Finance Management. Provide a structure for women on how they can manage their finances effectively. Discussion Points: How do I start investing? What do I need to invest in? Investment by life stages
Investment Products: Equities, Bonds, Mutual Funds, Real Estate, Insurance & Regular Savings Plan
TOPIC: CAREER & LIFESTYLE
Navigating life and success as modern women. Align passion, career, life stages with success in their own terms. How are women, across industries and generations, redefining pathways to power to drive meaningful change in their businesses, in their personal lives and within the communities around them?
TOPIC: LIFESTYLE & EMPOWERMENT
• Explore issues that are pertinent to women in their personal and professional lives. Inspire members to be authentic to their needs and aspirations. • How women find their genius, how they survive in a male-dominated environment, how they overcome discrimination and so forth. • To invite members or external parties to share inspirational, empowerment stories.
THE FUTURE IS FEMALE CONFERENCE There were many inspiring stories, especially from rags-to-riches entrepreneurs and also those who overcame adversity to achieve success. I liked that the panels feature people from a variety of backgrounds. - Claire, 27 Having women share common themes faced by many other women provided a safe and empowering environment. - JM, 25
Supported by Singapore Exchange (SGX)
THE FUTURE IS FEMALE CONFERENCE
Great sharing session for investment starters. The panelists were very insightful and knowledgeable. - Bernice, 29
The New Savvy has been transformational in the way I see finance! - Magdalene, 29
Supported by Singapore Exchange (SGX)
Had fun sharing at The New Savvy’s ‘Future is Female’ conference at SGX Centre. Thank you for the invite and keep up your efforts in promoting financial literacy amongst females! - Andy Lim: Executive Director, JL Family Office
I truly believe that your vision for The New Savvy is headed in the right direction.
- Bernard Lim: Executive Director, Columbia Threadneedle Investments
Great crowd, great energy! Congrats to the team for putting together an awesome learning event for females on the topics of finance and investments! - Violet Lim: CEO, Lunch Actually Group
Congrats on the great success of your conference. Happy to be part of this great initiative! - Jason Low: Senior Investment Strategist, DBS Bank Each with different expertise, the panelists shared their knowledge and unique perspectives.
All women need to own their financial freedom in order to built a bright and successful future, The New Savvy understood that and is providing the perfect platform to help them achieve that.
- Mouna Aouri: Founder & Chief Momentum Officer, Woomentum
Offering valuable insights, addressing the attendees’ personal queries in intimate discussions.
The New Savvy conference was very successful, It achieved the goal of sharing useful information and insights about finance for women. The event gave the audience opportunity to interact with the speakers on a more personal level. - Ted Fang: CEO, Tera Sotheby’s International Realty Frontier Group
The best conference I’ve attended by far! - Keir Veskivali: CEO, Smartly I am so proud of The New Savvy for organizing such a great line up and getting a full house for their first conference! - Carol Chen: CEO, Covetella More such seminars will help open up minds! Thank you for the opportunity to speak to on a topic very close to my heart. - Ketki Sen: Co-Founder & Partner, Spinta Global Accelerator I am amazed by the attendees’ passion for learning about managing personal finance. This Conference has brought together a group of leading experts from various industries for a unique learning experience. - Markus Gnirck: Managing Director, tryb Capital
PANELLISTS FROM VARIOUS INDUSTRIES & REPUTABLE ORGANISATIONS
30 MEDIA COVERAGE & SUPPORTED BY 35 ESTEEMED PARTNERS From the likes of Household names like Cleo and Women’s Weekly
AsiaOne’s tickets giveaway contest garnered 400+ entries in just 3 days
ADVERTISE WITH US
ADVERTISE WITH US Make yourself visible to our audience by sponsoring The New Savvy tutorial videos and editorials. For example: “How to choose the right savings account” sponsored by “Your Company”
Sponsors our events in Singapore, Hong Kong, Philippines, Malaysia. Connect with traditionally hard-to-reach audience.
Increase brand visibility with banner ads on The New Savvy – particularly effective with “career starter” and “career developer” women.
Editorial collaboration opportunities - write a column or feature for your magazines, newspapers or publications
Advertise on our email newsletters that cover topics relevant to your company’s goals and philosophy.
VIEWER STATISTICS AGE GROUP (YEARS OLD)
Pages/ Sessions
2.85
˝ Duration
2.19
17.5% 44%
18.2%
20.3%
18-24
25-34
35-44
44 & Above
˝˝˝ Female
63.2%
Bounce Rate
47.83%
SAMPLE ARTICLES
SAMPLE CONTENT Results after 105 days: Lifetime Page Views
50,120
Unique Page Views
38,789
Bounce Rate
53.89%
High Organic search ranking on Google #1 for most MIT Finch course related search
SAMPLE CONTENT Results after 105 days: Lifetime Page Views
55, 286
Unique Page Views
39, 889
Bounce Rate
42.19%
Total Facebook Reach: 45,000 fans 337 likes
Total Instagram Reach: 9300 followers 1374 Impressions 165 likes 11 comments
SAMPLE VIDEO The New Savvy YouTube channel: Aims to inform and educate about the different individual financial journeys through video content on saving, investing and spending. It features on how to better manage finances through: • Interviews • Conferences • Talks The channel has 70,000 views and posts new interviews regularly. It provides an accessible channel for followers to be kept updated and to also reach new audiences.
SAMPLE EDM
#SAVVYUPTOGETHER 6 women’s year-long journey to better financial management 30.1% open rate vs 14.3% List Average (Business & Finance)
SAMPLE EDM
Up to 55% off* Travel Insurance on your new year adventure! 27.6% open rate versus 14.3% List Average (Business & Finance)
EBOOK LIBRARY
FREE EBOOKS & FINANCIAL RESOURCES FOR OUR RESOURCES Investment tips, career advice and money management women.
SAMPLE EBOOKS LET US CREATE & DISTRIBUTE A BRANDED GUIDE FOR YOUR COMPANY
SAMPLE BANNER ADS ADVERTISEMENT PLACEMENTS OF YOUR CHOICE
CUSTOM CAMPAIGNS #SAVVYUPTOGETHER 6 WOMEN. 6 FINANCIAL EXPERTS. 1 GOAL
Women from different personal and professional backgrounds are each paired with financial experts to help achieve their 2018 financial goals. A year long commitment - with monthly check-ins, quarterly updates and 2 meet-ups - to track their progress. To change mindsets and encourage other women to start on their financial management journey.
In line with The New Savvy’s vision of “empowering 100 million women to achieve financial happiness”. *For more details THENEWSAVVY.COM/SAVVYUPTOGETHER/
WORK WITH US
Research We work with you to learn about your brand and understand the message you want to convey.
Copywriting A top-of-the-line digital content writing specialist to help you effectively reach your target customer.
Digital Branding The New Savvy is a perfect amalgamation of branding, digital marketing and specialization through digital presence, bespoke content and email marketing and social media strategy.
SEO Benefits The New Savvy focuses on SEO extensively so you don’t have to. We spent tens of thousands of dollars and hours on SEO optimization. Partner with us to ride on our SEO expertise.
WORK WITH US
SPEAK TO US ON YOUR NEEDS & BUDGET! Get in touch
[email protected]
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