THE NEW SAVVY

THE NEW SAVVY ASIA’S LEADING FINANCIAL, INVESTMENTS & CAREER PORTAL FOR WOMEN

ABOUT THE NEW SAVVY Why Women?

Women hail as the world’s third largest “emerging market”, after China and India. A Boston Consulting Group survey concludes that by 2028, women will be responsible for about two-thirds of all consumer spending worldwide.

Financial Literacy for Women

Financial needs of women differ than men. 41% of women are intimidated by finance, manifesting it as disinterest and lack confidence in investing.

The New Savvy Solution

Currently, there are no traditional media outlets that engage women financially. Information available can be complex and technical. The New Savvy uses simplified, relevant language to help women make smarter decisions.

Based in Singapore, Hong Kong and Philippines, our aim is to empower 100 million women to achieve financial happiness.

THE OPPORTUNITY: A GROWING FEMALE WORKFORCE Forbes has predicted that, by 2025, millennial women will constitute roughly 50% of the global workforce, with Asia being a major contributor. Each of these women are on the lookout for a financial educational tool that is women–friendly. According to a 2014 PwC report, they tend to seek out employers who offer training and development opportunities as well as strong records in equality, diversity and inclusion. How can such employers be more visible to this audience?

THE NEW SAVVY FACTSHEET Press and Partners

60, 000

60, 800

47, 831

10, 343

Monthly Page Views

Facebook Followers

Newsletter Subscribers

Instagram Followers

*For full list please visit THENEWSAVVY.COM/PRESS-PARTNERS/

FLAGSHIP EVENT: THE FUTURE IS FEMALE CONFERENCE

THE FUTURE IS FEMALE CONFERENCE Asia’s largest women-only financial, investments, career and lifestyle conference. Conference addresses a range of topics from equity investments, real estate to personal branding. Stellar panelists - senior representatives from financial institutions, venture capitalists and successful women entrepreneurs.

CONFERENCE ATTENDANCE

1

AGE

16% 18 – 24 years old

3

60% 25 – 34 years old

EVENT SITE DATE 30, 900 Total Visits 41, 406 Impressions in

15% 35 – 44 years old

Mar 2017

9% 45 years old & above

2

REASONS FOR ATTENDING 82% Kick-start Investing 54% Increase Financial Knowledge 15% Female-focused Events

4

EMPLOYMENT STATUS 89% PMEB with high disposable income 47% C-Level/Director 42% Executive 11% Others

TOPIC: PERSONAL FINANCE Help participants see the importance of managing their finances and how to start. Focus on investment products, money management and financial know-how. Introduce the concept of Personal Finance Management. Provide a structure for women on how they can manage their finances effectively. Discussion Points: How do I start investing? What do I need to invest in? Investment by life stages

Investment Products: Equities, Bonds, Mutual Funds, Real Estate, Insurance & Regular Savings Plan

TOPIC: CAREER

Navigating life and success as modern women. Align passion, career, life stages with success in their own terms. How are women, across industries and generations, redefining pathways to power to drive meaningful change in their businesses, in their personal lives and within the communities around them?

TOPIC: LIFESTYLE & EMPOWERMENT

• Explore issues that are pertinent to women in their personal and professional lives. Inspire members to be authentic to their needs and aspirations. • How women find their genius, how they survive in a male-dominated environment, how they overcome discrimination and so forth. • To invite members or external parties to share inspirational, empowerment stories.

BE A PART OF THE FUTURE IS FEMALE 2018

Clockwise: The Future Is Female Conference 2017, Hong Kong Launch Party, What Investors Look For, #SavvyUpTogether dinner

Sponsor our events and reach out to our modern, independent-minded female audience. The New Savvy offers what traditional and mainstream media fail to provide. We cater to women who are ready and keen to make smarter decisions about their finances. We make financial concepts accessible and relatable to suit their interests.

THE FUTURE IS FEMALE 2018

WHY SPONSOR? Let’s face it - investment conferences are boring, dated and failing to attract millennials. Also, more often than not, 60%+ of the attendees are males. Where are the females and the future generation? For years, financial institutions and corporates haven’t been able to reach them impactfully. The New Savvy is able to reach these groups -effectively and with a lot of heart. We are changing the way women engage with financial services. The Future is Female is a chance to create lasting relationships through relevant, unique activations and experiences.

THE FUTURE IS FEMALE 2018 Why be a part of another big, boring event where TARGET AUDIENCE 1000-1200 Female attendees VENUE: F1 Pit Building, Hall 304 & Temasek Suite

attendees have no emotional connection with? Or, an expensive and exclusive sit-down conference in a hotel? Experiential Carnival : Redefining the tired conference scene Our flagship conference delivers content in a new

ATTRACT, ENGAGE& CONVERT

and fresh way. We focus on insightful lessons from thought leaders, Instagram-worthy setup and unparalleled networking opportunities. The Future is Female is an exciting lifestyle destination that excites women to share & discuss. Be different.

THE FUTURE IS FEMALE 2018 OUR VALUE TO ATTENDEES LEARN Inspiring thought leaders, leading investment professionals, respected business leaders, and industry disruptors to share

FUN & BUZZ While the conference focuses on informative workshops, the vibe of our conference is edgy and slightly cheeky. Our setup is fun, exploratory and chic.

Conferences content are filmed and repurposed for digital circulation.

Our conferences provides unparalleled networking opportunities for ambitious, smart women. We will hold discussions over meals and networking drinks.

investment, financial and career insights.

CONNECTIONS

EXPERIENTIAL ZONES Each booth is an experience where attendees can discover new products in a fun and novel way.

EXPERIENCE THE DIFFERENCE

PANELLISTS FROM VARIOUS INDUSTRIES & REPUTABLE ORGANISATIONS

30 MEDIA COVERAGE & SUPPORTED BY 35 ESTEEMED PARTNERS From the likes of Household names like Cleo and Women’s Weekly

AsiaOne’s tickets giveaway contest garnered 400+ entries in just 3 days

FORMAT PAST SPEAKERS INCLUDE: ● Andy Lim, Executive Director, ARA Real Estate ● Rachel Lim, Chief Brand Officer, Love,Bonito ● Lynn Gaspar, Senior Vice President, Head of Intermediaries & Retail Clients at SGX ● Bernard Lim, Executive Director, Senior Fund Manager, Asian Equities, Columbia Threadneedle Investments ● Nels Friets, Board Member, Fullerton Fund Management Company and Vice Chairman, tryb Capital ● Junie Foo, Head of Corporate Banking Singapore, Global Subsidiary Banking, Asia Oceania, Bank of Tokyo-Mitsubishi UFJ Ltd ● Tjin Lee, Managing Director, Mercury Communications ● Ling Er Choo, Singapore Ironman Record Holder For full list: http://thefutureisfemale.sg/speakers/

Total: 1000-1200 females attendees Exhibitor Area Main Hall

Conference Room Temasek Suite Conference Hall

Breakout Room

**Map, 3D visual image, site layout to be sent later

SUGGESTED TOPICS FOR SPONSORS Portfolio Construction Making your first investments How to choose the right equity Insurance for Women Financial Planning for Motherhood

THE FUTURE IS FEMALE CONFERENCE There were many inspiring stories, especially from rags-to-riches entrepreneurs and also those who overcame adversity to achieve success. I liked that the panels feature people from a variety of backgrounds. - Claire, 27 Having women share common themes faced by many other women provided a safe and empowering environment. - JM, 25

Supported by Singapore Exchange (SGX)

THE FUTURE IS FEMALE CONFERENCE

Great sharing session for investment starters. The panelists were very insightful and knowledgeable. - Bernice, 29

- Magdalene, 29

Supported by Singapore Exchange (SGX)

Had fun sharing at The New Savvy’s ‘Future is Female’ conference at SGX Centre. Thank you for the invite and keep up your efforts in promoting financial literacy amongst females! - Andy Lim: Executive Director, JL Family Office

I truly believe that your vision for The New Savvy is headed in the right direction.

- Bernard Lim: Executive Director, Columbia Threadneedle Investments

Great crowd, great energy! Congrats to the team for putting together an awesome learning event for females on the topics of finance and investments! - Violet Lim: CEO, Lunch Actually Group

Congrats on the great success of your conference. Happy to be part of this great initiative! - Jason Low: Senior Investment Strategist, DBS Bank Each with different expertise, the panelists shared their knowledge and unique perspectives.

All women need to own their financial freedom in order to built a bright and successful future, The New Savvy understood that and is providing the perfect platform to help them achieve that.

- Mouna Aouri: Founder & Chief Momentum Officer, Woomentum

The New Savvy conference was very successful, It achieved the goal of sharing useful information and insights about finance for women. The event gave the audience opportunity to interact with the speakers on a more personal level. - Ted Fang: CEO, Tera Sotheby’s International Realty Frontier Group

The best conference I’ve attended by far! - Keir Veskivali: CEO, Smartly I am so proud of The New Savvy for organizing such a great line up and getting a full house for their first conference! - Carol Chen: CEO, Covetella More such seminars will help open up minds! Thank you for the opportunity to speak to on a topic very close to my heart. - Ketki Sen: Co-Founder & Partner, Spinta Global Accelerator I am amazed by the attendees’ passion for learning about managing personal finance. This Conference has brought together a group of leading experts from various industries for a unique learning experience. - Markus Gnirck: Managing Director, tryb Capital

ADVERTISE WITH US

TARGET MARKET: KEY CHARACTERISTICS • High level of education. Majority have received tertiary education. • Ambitious, have an entrepreneurial spirit, and see to be financially independent. • Higher levels of workforce participation and career confidence. • Tech–savvy and globally connected via social media, email and others. • Value feedback, training and development opportunities.

5 a

Singapore, Indonesia, Malaysia, Thailand & Philippines

COUNTRIES

57MIL

Number of millennial women in ASEAN-5 countries; 0.9M in Singapore

MARKET SIZE

69% SIGNIFICANCE

Singaporean millennial women earn equal to or more than their spouse. As primary decision-makers, they seek to gain confidence in their financial decisions.

TARGET CUSTOMER PROFILES CRITERIA

THE APPRENTICE

THE PATHFINDER

THE VIRTUOSO

Life Stage

Recent graduate 0-3 years work experience

Mid-career 4-8 years work experience

Subject expert 9+ years work experience

Marital Status

Single

Considering settling down, married

Married with kids

Planning for wedding, marriage and children, purchasing cars and properties, clearing loans, building strong insurance and investment portfolios, exploring and honing specific skills for career progression.

Growing investment portfolio for legacy planning and retirement, acquiring new properties and assets, planning for children’s futures, maintaining personal health, job security and work-life balance.

Mid – High

High

Concerns

Disposable Income

Spending Habits

How The New Savvy can help:

Clearing student debt, choosing insurance plans, paying bills, taxes, getting credit approvals, enjoying a new, independent lifestyle with small luxuries, next steps for career.

Low

Personal purchases, little or no Loan repayment, travel, purchases for savings or investments, loan self and partner, saving for future repayments. plans and expenses.

Saving and investing for the future, purchases primarily for spouse and kids, acquiring properties.

Teach the basics of managing Provide expert info on planning for finances e.g. repaying loans, Advice on major life purchases, legacy the financial impact of life changes, budgeting, saving and investing, planning, maintaining work-life and on transitioning to a better-paid credit card comparisons and tax balance and making lucrative job. Deliver investment education and tips. Provide career investments for the future provide strong female role-models. advancement advice.

How involved are you managing your finances?

How will you rate your financial knowledge?

5.25 / 10

4.03/ 10

Annual Income 63% $50,000 & above 28% $75,000 & above

Highest level of education?

THE NEW SAVVY SURVEY RESULTS OF 400 WOMEN

Ages from 22 to 45 77%

92% Bachelor’s Degree 15% Master’s & Doctorate

Do you want to improve on your financial knowledge? 88% Yes

Do you prefer a women only environment? 84% Yes

VIEWER STATISTICS AGE GROUP (YEARS OLD)

Pages/ Sessions

2.85

˝ Duration

2.19

17.5% 44%

18.2%

20.3%

18-24

25-34

35-44

44 & Above

˝˝˝ Female

63.2%

Bounce Rate

47.83%

SAMPLE CONTENT Results after 105 days: Lifetime Page Views Unique Page Views Bounce Rate

High Organic search ranking on Google #1 for most MIT Finch course related search

SAMPLE CONTENT Results after 105 days: Lifetime Page Views Unique Page Views Bounce Rate

Total Facebook Reach: 45,000 fans 337 likes

Total Instagram Reach: 9300 followers 1374 Impressions 165 likes 11 comments

SAMPLE EDM

#SAVVYUPTOGETHER 6 women’s year-long journey to better financial management 30.1% open rate vs 14.3% List Average (Business & Finance)

SAMPLE EDM

Up to 55% off* Travel Insurance on your new year adventure! 27.6% open rate versus 14.3% List Average (Business & Finance)

ARTICLES & eDM BASIC

PREMIUM

$3000

$3300

High-quality editorial & production support

High-quality editorial & production support

Top placement in our weekly newsletter to 45,000 subscribers

Top placement in our weekly newsletter to 45,000 subscribers

1 sponsored post on Facebook

1 sponsored post on Facebook

Article displayed on our Home & Category pages

Article displayed on our Home & Category pages

Permanent post

Permanent post

1 Instagram post 10, 337 followers

eDM

$4000 1 dedicated EDM highlighting your products and services Delivered to our 45,000 subscribers Your brand will be clearly displayed & mentioned Rate is in addition to the basic or premium packages

EDUCATION MATERIALS E-BOOKS

E-LEARNING COURSE

VIDEOS

$5000

Depends on scope

$6000

A branded guide for you that includes:

Interactive e-learning course

Bite-sized, fun videos

Investment tips, career advice and money management women.



Editorial & production support

Creation and design of course

Production of videos

Sponsored post on Facebook

Sponsored post on Facebook

Email list

Email list

90 seconds video Sponsored post on Facebook 1 Instagram post + Instastory

BANNER ADS $2000

Monthly

960px (W) x 136px (H)

$800 300px (W) x 450px (H)

$500 300px (W) x 450px (H)

WORK WITH US

SPEAK TO US ON YOUR NEEDS & BUDGET! Get in touch [email protected]

Download The New Savvy Media kit www.thenewsavvy.com/partneradvertise