How do we raise awareness about our company's products and services? 2. Evaluation ... How do we provide post-purchase c
The Non-profit The Business Model Canvas Business Model Canvas
Designed for:
On:
Designed by:
Day
Iteration:
Key Activities Activities
Value Propositions Proposition
Relations Customer Relationships
Co-creatorsSegments Customer
Who are our Key Partners? Who are our key Key suppliers? Suppliers? Which Key Key Resources Resources are are we we acquiring acquiring from from partners? Which Key Key Activities Activitiesdo dopartners partnersperform? perform?
What What Key KeyActivities Activitiesdo doour ourValue ValuePropositions Propositionsrequire? require? Distribution Channels? Our Channels? Customer Relationships? Co-creator Relationships? Revenue streams? Value-streams?
What value value do we we deliver deliver to to Co-creators? the customer? Which one one of our Co-creators’ customer’s problems Which problemsare arewe wehelping helpingtotosolve? solve? What services bundles(or, of products and services areareweweoffering Segment? What in some cases, products) offeringtotoeach eachCustomer Co-creator segment? Which Co-creator customer needs Which needsare arewe wesatisfying? satisfying?
For whom are we creating value? Who are our most important customers? Co-creators?
motivations motivations for for partnerships: partnerships: Optimization and needs economy Addressing other in the enterprise Reduction of risk and uncertainty Fundraising Acquisition of of particular particular resources resources and andactivities activities
categories categories
characteristics examples
each of of ourour Co-creators What type type of relationship do does each Customer expect us to establishexpect and maintain with them? Segments us to establish and maintain with them? Which relationships we established? ones have wehave established? engagement model? How are they integrated with the rest of our business model? How costly costly are are they? they? (in terms of which values?)
Key Partners [people who do things that we don’t do ourselves]
Production Events/actions/campaigns Problem Solving with co-creators Direct engagement Platform/Network Legal action (including engagement in reframing of law) Research/training
[in this context, Co-creators are often also Partners, and vice versa]
Newness Respectful/non-violent challenge Performance Practical assistance towards ‘protecting and sustaining a green and peaceful world’ Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability
examples examples Direct action Personal assistance Self-servicePersonal Assistance Dedicated Personal interaction Self-Service Communities Automated Services Communities Co-creation
Key Resources Resources
Channels
What Key Resources do our Value Propositions require? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Our Channels? Revenue Streams?
Through which Channels do our Customer Segments Through which Channels can our Co-creators be reached, want to to be be reached? or want reached? How are we reaching them now? How are we reaching them now? How are our Channels integrated? How are our Channels integrated? Which ones work best? Which Channels work best? Which ones are most cost-efficient? Which Channels are most cost-efficient and/or value-effective? How are we integrating them with customer routines? How are we integrating each Channel with the processes and
Co-creator Relationships? types of resources Physical Value-streams?
Intellectual (brand patents, copyrights, data) types of resources Human Financial Physical
Information Human Financial Brand Trust
‘challenge’ (‘tough love’) examples
Mass Market Businesses/corporations Niche Market Governments Segmented General public Diversified Multi-sided Platform ‘allies’ examples
Other activists/NGOs Supporters/fundraisers (also purchasers of Green products)
channel phases: 1. Awareness
practices of our Co-creators?
How do we raise awareness about our company’s products and services? channel phases:
2. Evaluation 1. Awareness
How organization’s Value How do do we we help raise customers awareness evaluate about ourour organisation, its aims andProposition? its services?
3. Purchase 2. Evaluation Howdo dowe weallow help Co-creators our specific impact? products and services? How customers evaluate to purchase
3. Support 4. Delivery
How do we allow Co-creators to donate or purchase specific products and services? How do we deliver a Value Proposition to customers?
4. Delivery
5. After How dosales we deliver a Value Proposition to Co-creators? How do we provide post-purchase customer support? 5. Ongoing relationship How do we provide ongoing support?
Cost Structure outlay and costs Value-streams:
Revenue Streams Value-streams: returns
What are the most important costs inherent in our business model? Which Keythe Resources are mostcosts expensive? What are most important inherent in our engagement model? – in terms of what values? Which Key Resources Activities are Which Key aremost most expensive? expensive? – in terms of what values?
For what value are our customers really willing to pay? For whatways do they pay? return value? – in what forms of value? In what willcurrently our Co-creators How are they currently paying? For what do they currently contribute? How prefer contributing? to pay? How would are theythey currently How Stream contribute to overall revenues? How much woulddoes they each preferRevenue to contribute?
Which Key Activities are most expensive? – in terms of what values?
is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition) sample characteristics:
Fixed costs (salaries, rents, utilities)
sample Variablecharacteristics: costs Fixed Costs Economies of(salaries, scale rents, utilities) Variable costs Economies of scope Economies of Activities thatscale place values at risk (e.g. confrontations that may turn violent, wastefulness, relations that may become needlessly confrontational) Economies of scope
www.businessmodelgeneration.com modified by www.
. co m
fixed pricing dynamic pricing of the enterprise? How much does each Value-stream contribute to overall success List Price Negotiation( bargaining)
types: Asset sale Usage types:fee Subscription Fees Supporter donations Lending/Renting/Leasing Campaign impact Licensing Changed behaviour Brokerage fees Media coverage Advertising
Product feature dependent Customer segment dependent Volume dependent
Yield Management Real-time-Market
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Month
No.
Year
