THE PLATFORM STRATEGY NAVIGATOR - WHERE ARE YOU ...bit.ly/PDT-NAVIGATOR

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INFRASTRUCTURES. AGGREGATORS ... relevant supply that the aggregator can acquire or attract? ... search / Facebook (if y
THE PLATFORM STRATEGY NAVIGATOR - WHERE ARE YOU TRYING TO PLAY? - V 0.1 PLATFORM DESIGN TOOLKIT 2.1

ASK THESE KEY QUESTIONS:

KEY DIFFERENTIATORS ●

Customization & personalization of experiences ● Capacity to thrive in small markets, thanks to technology enablers ●

● ● ●

Are consumers looking for more personalized experiences? Are producers trying to specialize in niches? Is technology making easier for smaller producers to jump in?

Continuous learning



KEY DIFFERENTIATORS ● ● ●

TYPES ● ●





Quality of channels, low cost of transaction Quality and price of support services Size of the network (available demand/supply)

Acquire supply - Eg: Netflix (buys shows) Sustain cost of transaction on a supply that comes organically - Eg: UBER (background checks) Have Zero supply cost - Eg: Google search / Facebook (if you’re not on Google you don’t exist)

LONG TAIL

PLATFORM EVOLUTION

ECOSYSTEM INNOVATION

componentize elements so to make it easier for the ecosystem to innovate experiences

Use components, services and channels to create new experiences

KEY DIFFERENTIATORS ● ● ● ●

Price Ubiquity Standardization Easy of Plug/Play

AGGREGATORS

INFRASTRUCTURES

Is there relevant supply that the aggregator can acquire or attract?

Are there some mediators, brokers, connectors that are facilitating already the connection between producers and consumers?

What if? What scenarios can be imagined if one picks one of the patterns of platformization? Patterns ⇒ Scenarios



What are the essential components (utilities, building blocks, modules) being used by the existing aggregators and mediators - or directly from producers - to create the currently available experiences?

This work is released by Boundaryless Srl and is licensed under the Creative Commons Attribution - Share Alike 4.0 International License. To view a copy of this license, visit http://creativecommons.org/license/by-sa/4.0. This work is available for download on www.platformdesigntoolkit.com (The Platform Strategy Navigator is heavily based on John Hagel’s, Ben Thompson’s and Simon Wardley’s work)