The Science of Social Media Dan Zarrella Social Media Scientist
Brian Bloom Photography
Myth: Ideas spread because they’re good.
Myth: “Engaging in the Conversation” is the most important thing on social media.
Takeaway: “Engaging in the Conversation” doesn’t work. Publishing interesting content does.
Myth: Don’t call yourself a guru.
Takeaway: Identify yourself authoritatively.
Takeaway: Stop talking about yourself.
Takeaway: Don’t crowd out your own content.
Myth: Friday, Saturday and Sunday are bad days to publish.
Takeaway: Use contra- competitive timing.
Takeaway: Utilize combined relevance.
Myth: “Please ReTweet” doesn’t work.
Takeaway: Don’t forget social calls-toaction.