the ultimate checklist for with social media - Capitalize Social

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Events are a great way to bring value to your audience, garner support, and establish thought leadership within your fie
THE ULTIMATE CHECKLIST FOR

OPTIMIZING YOUR NEXT EVENT WITH SOCIAL MEDIA



















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Events are a great way to bring value to your audience, garner support, and establish thought leadership within your field. Most organizations use social media to promote and boost registration; however, social media can do much more to increase the reach and effectiveness of your event. Use this checklist to make sure you've covered all your bases!

BEFORE EVENT Create a Twitter list of usernames for all panelists, speakers, and sponsors participating in the event for easy access when creating promotional content, and while live-tweeting the event. Update the url in all of your social media bios to a registration link or link to event information. Create teaser content to promote the event. Use photos of speakers to promote the event and workshops. Optimize your registration page by including an option for registrants to tweet and post that they will be attending your event. Create an event-specific hashtag. Create a relevant contest or giveaway that calls for users to answer a question, post a photo, and/or use the event hashtag. If applicable, set up a livestream of the event using Ustream, YouTube, or Livestream.

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DURING EVENT Be sure the event program includes the social media usernames of each speaker, as well as your usernames and a call for participants to engage using the event hashtag. Plan photo opportunities. This can be a step and repeat with your logo, social media username, and event hashtag; an Instagram frame that participants can take photos behind; a photo booth that immediately texts photos to the user for quick upload to social media platforms, etc. Get creative! Set up projector screens to stream the Twitter conversation using the event hashtag. Have audience members tweet questions to participants. Create an interactive contest. Participants can play social media bingo by completing tasks like posting photos or following users to mark off each space. Have attendees put their social media username on their name tags. Prepare a team of employees or volunteers to take photos and post content during the event. They should also moderate content and interact with participant posts.

AFTER EVENT Create a photo album from the event on your organization’s Facebook page. Create a wrap up video or blog post and house it on your website. Send out a follow up email to all registrants that includes a link to your social media accounts where they can connect, see a synopsis of the event, and view photos. Measure the reach of the event hashtag, new followers/likes received, and url clicks. Engage with new members that joined your social media community as a result of the event. Collect content from employees, volunteers, and participants to keep the conversation alive with highlights, Throwback Thursday posts, thank participants, etc. Regroup and consider which efforts worked and which did not, so that your next event will be even more successful with a higher audience reach.

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