Title of Presentation Subhead - Pew Internet Libraries

0 downloads 157 Views 2MB Size Report
Mar 23, 2011 - 62% are social networking site users. • 55% share ... 60% of library connectors use them for social ...
How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email: [email protected] Twitter: @Lrainie

PewInternet.org

Internet and Broadband Revolution

2

70% 66%

Broadband adoption by community type 80%

Urban

70%

Suburban

Rural

70% 60%

60%

63%

% of population

49% 50%

46%

46%

38%

40% 33%

31%

29%

30%

25%

18%

20% 10%

50%

9% 3%

6%

21% 16%

18%

9%

0% 2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

Demographic factors correlated w/ broadband adoption Positive correlation (in order of importance)

Negative correlation (in order of importance)

Household income of $75,000 Having high school degree or or more per year less College degree

Senior citizen (age 65+)

Parent with minor child at home

Prefers speaking Spanish in our interviews

Married or living with partner Disabled Employed full time Trends in Home Broadband Adoption

African-American 10/5/2010

6

Consequences for info ecosystem

Volume

Velocity

Vibrance

Valence / Relevance

Consequences for info ecosystem

Explosion of creators and niches

Networked creators among internet users • • • • • • • • • • •

62% are social networking site users 55% share photos 33% create content tags 32% contribute rankings and ratings 30% share personal creations 26% post comments on sites and blogs 15% have personal website 15% are content remixers 14% are bloggers 12% use Twitter 4%-17%??? use location-sharing services

Big challenge for libraries Atoms bits

Collections are disrupted

Big value-add by libraries 1 – Cover access divides • 44% of those living below the poverty line used library connections • 61% of those ages 14-24 used them for school • 54% of poor senior citizens used library connections for health/wellness needs • 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

Big value-add by libraries 2 – Cover participatory divides • 2/3 of library connection users sought assistance from library staff • 60% of library connectors use them for social purposes • 42% for education purposes • 40% for jobs/career purposes • 37% health and wellness purposes • 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf

But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Availability 6%

Usability 18%

Other 7%

Relevance 48%

Price 21% Trends in Home Broadband Adoption

Source: Pew Internet Project, May 2010 tracking survey 10/5/2010

13

Wireless Connectivity Revolution

14

Cell phone owners – 85% adults All adults

Ages 18-29

Ages 30-49

Ages 50-64

Age 65+

100%

96% 90% 85%

90% 80% 70%

58%

60% 50% 40% 30% 20%

Urban-84% Suburban-86% Rural-77%

10% 0% Jan-05

Jul-05

Jan-06

Jul-06

Jan-07

Jul-07

Jan-08

Jul-08

Jan-09

Jul-09

Jan-10

Jul-10

2/22/2011

16

Mobile internet connectors – 57% adults All adults

Whites

Blacks

Hispanics

70%

62% 59% 55%

60% 50% 40% 30%

20% 10% 0%

Urban-60% Suburban-60% Rural-43%

Demographic factors related to mobile connectivity Positive correlation

Negative correlation

College grad

Less than high school education

$75,000+ household income