Mar 23, 2011 - 62% are social networking site users. ⢠55% share ... 60% of library connectors use them for social ...
How libraries add value to communities Lee Rainie, Director, Pew Internet Project 3.23.11 Computers in Libraries – Washington, D.C. Email:
[email protected] Twitter: @Lrainie
PewInternet.org
Internet and Broadband Revolution
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70% 66%
Broadband adoption by community type 80%
Urban
70%
Suburban
Rural
70% 60%
60%
63%
% of population
49% 50%
46%
46%
38%
40% 33%
31%
29%
30%
25%
18%
20% 10%
50%
9% 3%
6%
21% 16%
18%
9%
0% 2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Demographic factors correlated w/ broadband adoption Positive correlation (in order of importance)
Negative correlation (in order of importance)
Household income of $75,000 Having high school degree or or more per year less College degree
Senior citizen (age 65+)
Parent with minor child at home
Prefers speaking Spanish in our interviews
Married or living with partner Disabled Employed full time Trends in Home Broadband Adoption
African-American 10/5/2010
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Consequences for info ecosystem
Volume
Velocity
Vibrance
Valence / Relevance
Consequences for info ecosystem
Explosion of creators and niches
Networked creators among internet users • • • • • • • • • • •
62% are social networking site users 55% share photos 33% create content tags 32% contribute rankings and ratings 30% share personal creations 26% post comments on sites and blogs 15% have personal website 15% are content remixers 14% are bloggers 12% use Twitter 4%-17%??? use location-sharing services
Big challenge for libraries Atoms bits
Collections are disrupted
Big value-add by libraries 1 – Cover access divides • 44% of those living below the poverty line used library connections • 61% of those ages 14-24 used them for school • 54% of poor senior citizens used library connections for health/wellness needs • 63% used library connections to help others Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
Big value-add by libraries 2 – Cover participatory divides • 2/3 of library connection users sought assistance from library staff • 60% of library connectors use them for social purposes • 42% for education purposes • 40% for jobs/career purposes • 37% health and wellness purposes • 33% for community engagement Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Availability 6%
Usability 18%
Other 7%
Relevance 48%
Price 21% Trends in Home Broadband Adoption
Source: Pew Internet Project, May 2010 tracking survey 10/5/2010
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Wireless Connectivity Revolution
14
Cell phone owners – 85% adults All adults
Ages 18-29
Ages 30-49
Ages 50-64
Age 65+
100%
96% 90% 85%
90% 80% 70%
58%
60% 50% 40% 30% 20%
Urban-84% Suburban-86% Rural-77%
10% 0% Jan-05
Jul-05
Jan-06
Jul-06
Jan-07
Jul-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
2/22/2011
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Mobile internet connectors – 57% adults All adults
Whites
Blacks
Hispanics
70%
62% 59% 55%
60% 50% 40% 30%
20% 10% 0%
Urban-60% Suburban-60% Rural-43%
Demographic factors related to mobile connectivity Positive correlation
Negative correlation
College grad
Less than high school education
$75,000+ household income