Top 10 marketing trends_2018

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TOP 1 0 MOST T RANSFORMATIVE TECHNOLOGIES FOR. MARKETING I N 2018. ARTIFICIAL INTELLIGENCE. 10. 1 including deep learnin
10 TOP

10

MOST

TRANSFORMATIVE MARKETING

1

ARTIFICIAL

3

AUGMENTED

DATA

especially when used for personalization

MIXED

REALITY,

VIRTUAL

REALITY,

AND

REALITY

some are now refering to this as XR: extended reality

BOTS,

CHATBOTS,

5

MOBILE

6

VOICE-FIRST

AND

MESSAGING

especially when using geolocation technologies

COMPUTING

voice search, smart assistants, voice-based commerce, voice-first interfaces

BLOCKCHAIN

AND

8

MESSAGING

9

PERFORMANCE

10

2018

including deep learning and machine learning

2

7

FOR

INTELLIGENCE

BIG

4

IN

TECHNOLOGIES

AND

CRYPTOCURRENCIES

BRAND

in other words, no technology at all

MARKETING

data-driven, ROI-focused marketing

CUSTOMER

DATABASES

data management platforms or data lakes

Source: Forbes