nent of a bank's overall marketing mix. Con- sidering that there are more than two billion active users today, social me
BANKS &
SOCIAL
MEDIA SOCIAL MEDIA IS IMPORTANT TO MY BANK
Social media as a marketing tool is not a new concept, and it can be an important component of a bank’s overall marketing mix. Considering that there are more than two billion active users today, social media platforms can provide an effective means of communicating with target audiences. A recent study from the American Bankers Association shows that while a bit hesitant at first to adopt social media, banks are becoming increasingly more aware of the importance of using social channels to reach customers.
