Towards the cloud - University of Tilburg - Tilburg University

Nov 9, 2009 - Master Thesis Information Management ... Faculty of Economics and Business Administration ... people are distinguished by this definition: application and IT users, Internet ... Not all interventions – both trust-building and privacy risk reducing ...... One of the most important advantages to many users of cloud ...
1MB Sizes 25 Downloads 137 Views
Version 4.1

Towards the cloud - THE ROLE OF TRUST AND PERCEIVED PRIVACY RISK ON THE ADOPTION OF CLOUD COMPUTING -

Master Thesis Information Management

i

Version 4.1

Towards the cloud - THE ROLE OF TRUST AND PERCEIVED PRIVACY RISK ON THE ADOPTION OF CLOUD COMPUTING -

Master Thesis Information Management

R.J.W. Welten (Rob) 114565 [email protected]

09/11/2009 Version 4.1

PricewaterhouseCoopers

Tilburg University

System and Process Assurance

Faculty of Economics and Business Administration

ing. R.J.M. van Wesel (Rob)

Information Management

drs. ing. C. Meulendijks (Chiel)

prof. dr. W.J.A.M. van den Heuvel (Willem-Jan)

ii

Version 4.1

Preface People have always dreamt about going towards the clouds. In the myth of Daedalus and Icarus (written by Publius Ovidius Naso – 43 BC/17 AC), Daedalus builds wings for himself and his son Icarus to escape from Minos on the island Crete1. Leonardo Da Vinci is considered the start of the history of aviation. In the 15th century he designed something that looks like an airplane. Da Vinci made a total of 400 sketches of machines that were designed to get airborne. Another way of going towards the clouds is by skyscraper. The Egyptians were the first to build high. With a height of 146 meter, the pyramid of Cheops was found the tallest building for 4000 years. Now, the clouds are touched by numerous buildings. In present time, the highest building is the Burj Dubai in Dubai. This building reaches 818 meters. Nowadays, people have found another way of going towards the clouds: cloud computing. Although acrophobia (fear of heights) is no issue with this way of going towards the cloud, other fears might play a part with this technology. This master thesis focuses on some of these other ‘fears’. It provides insight on the effects of perceived privacy risks and trusting beliefs on the adoption of cloud computing. I could not have achieved this master thesis without the contributions and support of others. First, I would like to thank Willem-Jan van den Heuvel for supervising, and supporting me during process of the master thesis. His contributions have been essential for the establishment of this master thesis. Also I would like to thank PricewaterhouseCoopers for facilitating the internship and providing a pleasant working atmosphere. In particular I would like to thank Rob van Wesel and Chiel Meulendijks for their supervision, discussions, and positiveness. Second I would like to thank Roy van Helden, Roy Stroek, Erik van Overveld and Danny Graus for their critique, support, and fun during the internship. Thirdly, I would like to thank all the colleagues of Assurance and Advisory for their support in any possible way. The case studies that are conducted are an essential part of this master thesis. I would like to thank CEVA logistics represented by Marc Schmitz, PricewaterhouseCoopers Global Technology Solutions represented by Ronald Hunse and Gerrit Zevenbergen, and I-bridge Nederland represented by Kees van Wijk for sharing their knowledge. Finally, I would like to thank my friends and family for their unconditional support.

Rob Welten, Eindhoven, October 2009

1

http://thanasis.com/icarus.htm

I

Version 4.1

Abstract 2009 is called the year of cloud computing by many industry vendors and analysts. “Analysts estimate that within the next five years, the global market for cloud computing will grow to $95 billion and that 12 percent of the worldwide software market will move to the cloud in that period” (Bruening and Treacy, 2009). Cloud computing offers a lot of opportunities. In spite of the opportunities, there is much vagueness surrounding cloud computing. IT managers wonder whether cloud computing is a hype. This is being supported by many doubts in the media on privacy an