traders pack 2018 traders pack - Animaga

TRADERS PACK 2018

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CONTENTS

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ABOUT ANIMAGA

EVENT DETAILS

ABOUT THE VENUE

ADVERTISING OPPORTUNITIES

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EXHIBITION PACKAGES

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FOLLOW US

TERMS AND CONDITIONS

ABOUT ANIMAGA

JOIN ONE OF THE FASTEST GROWING CONVENTIONS IN MELBOURNE

Animaga is a two-day anime, manga, gaming and Japanese culture convention that is completely run by volunteers. It is designed to be a one stop place for fans, traders and industry leaders from all walks of life to share, connect and celebrate our passion for this constantly growing movement. Animaga began as a small convention, with 3000 attendees, 12 artists and 31 small traders. Now we are approaching our 5th year and are expecting over 8000 attendees, 100 artists and traders.

We are hoping to further develop a Japanese community in Australia and to showcase our local talents. Animaga is a gateway for businesses, big or small, to promote their products or services to a public hungry for novelty and high quality merchandise. OUR PROMISE TO YOU This year our members have been working tirelessly to ensure the event caters to the taste of our wide variety of fans, while ensuring they will attain an experience that only Animaga can offer.

EXHIBITION PACK | ANIMAGA.COM.AU

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EVENT DETAILS

JOIN ONE OF THE FASTEST GROWING CONVENTIONS IN MELBOURNE Held every year in Melbourne, Animaga aims to bring world class display of anime, manga, games and more to our attendees and present a range of fan-driven interactive events in a convenient and central location. CONVENTION DATES AND HOURS The event will take place on Saturday 11th–Sunday 12th of August, 2018 at the Royal Exhibition Building, Melbourne. For exhibitors, small traders, artists and sponsors the venue hall will be open on the following dates. Animaga staff and volunteers will be present to coordinate moving to the allocated booth or space. EXHIBITOR BUMP IN Friday 10th August 2018 1:00PM–8:00PM Saturday 11th August 2018 7:00AM–10:00AM EVENT TIME Saturday 11th August 2018 10:00AM–6:00PM Sunday 11th August 2018 10:00AM–6:00PM


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SOME FIGURES OUR PAST, PRESENT AND FUTURE

ACTUAL ATTENDANCE

YEAR

2018 2017 2016 2015 2014 3000

4000

5000

6000 7000 ATTENDEES

8000

9000

10000

* The numbers shown are approximates DEMOGRAPHIC BREAKDOWN AGE

10%

52%

27%

11%

13–17 YEARS OLD

18–24 YEARS OLD

25–34 YEARS OLD

35+ YEARS OLD

GENDER

FEMALE: 51%

MALE: 46%


DID NOT SPECIFY: 3%

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ABOUT THE VENUE ROYAL EXHIBITION BUILDING, CARLTON GARDEN

Originally built to host the World Fair in 1880, this World Heritage Site is the only exhibition hall still in use from the Great Exhibition era. Its beautiful architecture makes it the best backdrop a photographer can ask for. LOCATION Located at 9 Nicholson Street, Carlton, it is a short drive and walk from the heart of the city.

VENUE

A SIGHT TO BEHOLD

GETTING LOCATION HERE Public Transport Options Located in 9 Nicholson Street, the • Tram 86 or 96 to corner of building is perfectly placed just a Nicholson and Gertrude Streets. fewCircle minutes • Free City tramaway (35) from the heart of to Victoria the Parade. city. • City Loop train to Parliament station. • Bus routes 250, 251 and 402 to GETTING HERE Rathdowne Street. Public Transport Options

Car Park Tram 86 or 96 to corner of The Melbourne Museum car-park is Nicholson and Gertrude Streets. open from 6:00 am–midnight daily.

Awarded by the UNESCO, the Royal Exhibition Building is a picturesque scenario to immerse into a different world. With views that promise to take one´s breath away, ample spaces and EXHIBITION PACK it| ANIMAGA.COM.AU grandeur decoration is the perfect place for our attendees to enjoy the

Free city circle tram to Victoria Parade. City loop train to Parliament station.

Bus routes 250, 251 and 402 to Rathdowne Street. Car Park

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The Melbourne museum car-park

MAP

ROYAL EXHIBITION BUILDING, CARLTON GARDEN


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ADVERTISING OPPORTUNITIES

BRAND VISIBILITY

Animaga is the perfect path to increase your business reach to a highly engaged audience. We are constantly seeking valuable partners and sponsors to make our convention just that much better. Animaga offers many options for you to sponsor or partner with us, whether this is before, during or after the convention. Options include outlets such as website advertisement, program booklet advertisement, sponsorship of a specific event or activity and more. We are also able to offer tailored sponsorship packages, contact: [email protected] for more information.


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SPONSORSHIP PACKAGES BRAND VISIBILITY BENEFITS

BRONZE $400

SILVER $750

GOLD $1500

PRE-EVENT RECOGNITION Social Media Promotion Website Presence Animaga Expo Advertisements Event Flyer Press Release ON-SITE RECOGNITION Logo within Program Book ¼ Page advertisement Within Program Book Logo on Photo Booth Backdrop Logo Display in Venue Acknowledgement at Opening and Closing Ceremonies POST-EVENT RECOGNITION Outgoing Press Release


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WEBSITE ADVERTISING BRAND VISIBILITY

Logos and banners will be displayed in the sponsors section of the website, as well as any other relevant promotional material Animaga creates on social media platforms and printed media. PERIOD OF TIME AND LOCATION DESCRIPTION 3 Months Website Advertising 6 Months Website Advertising 12 Months Website Advertising

LOCATION Footer

PRICE $80

Footer

$150

Footer

$260


SPECIFICATIONS • Logos should be no larger than 250 x 250 pixels • Banners should be no longer than 468 x 60 pixels • Vertical banners should be no larger than 120 x 240 pixels • Files must be supplied via email, optical disc or DropBox • Logos should be sent in one of the following formats: .jpg, .gif or .png Website advertisements are subject to approval by Animaga Entertainment PTY LTD and must be purchased.

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PROGRAM BOOK ADVERTISING BRAND VISIBILITY

The program book is given to all attendees as they enter into the convention. All books and advertisements placed with us are in colour. SIZE AND PRICE LOCATION Inside Front Cover

Inside Back Cover

Outer Back Cover

Inside Page

LOCATION Full Page ½ Page ¼ Page ⅛ Page Full Page ½ Page ¼ Page ⅛ Page Full Page ½ Page ¼ Page ⅛ Page Full Page ½ Page ¼ Page ⅛ Page

DIMENSIONS W210 × H297mm W105 x H297mm or W210 x H148.5mm W105 x H148.5mm or W210 x H74mm W105 x H74mm or W210 x H37mm W210 × H297mm W105 x H297mm or W210 x H148.5mm W105 x H148.5mm or W210 x H74mm W105 x H74mm or W210 x H37mm W210 × H297mm W105 x H297mm or W210 x H148.5mm W105 x H148.5mm or W210 x H74mm W105 x H74mm or W210 x H37mm W210 × H297mm W105 x H297mm or W210 x H148.5mm W105 x H148.5mm or W210 x H74mm W105 x H74mm or W210 x H37mm

SPECIFICATIONS • Minimum resolution of 300 dpi Submitted file must be in one of the • following format: photoshop (.psd), JPEG (.jpg), PNG (.png) or PDF (.pdf)


PRICE $ 900 $ 450 $ 225 $ 110 $ 800 $ 400 $ 200 $ 100 $ 1000 $ 500 $ 250 $ 125 $ 700 $ 350 $ 175 $ 85

All advertisements are subject to approval by Animaga Entertainment PTY LTD and must be purchased. Program book advertisements must be submitted before 1st of July, 2018.

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ACTIVITY SPONSORING BRAND VISIBILITY

Animaga offers various activities during the convention that allow attendees a chance to experience something for the first time or participate in activities with other people with similar interests. In return for donating contest prizes or equipment for programmed events, your business will receive advertising space based on the monetary total of your contribution.

MAID CAFE Animaga aims to share this unique piece of Japan with our attendees. To bring the maid cafe experience, even just for a weekend, requires many things such as catering,and decoration. We are looking for sponsors who would like to collaborate with our maid cafe to present our attendees the best experience.

ANIMAGA ARCADE If you have ever been to Animaga in the previous years you may or may not have noticed the crowd that is tucked away, oblivious to the world. That is our Arcade area, this year we are dedicated to expanding it. This means we would like to showcase indie games, hold more tournaments, and simply make this area bigger and better. To do so we are looking for sponsors that are willing to lend us a hand in obtaining equipment and prizes.

COSPLAY COMPETITION The cosplayers that attend Animaga are out of this world and the cosplay competition is a staple at our convention. It is always one of the highlights of many attendees’ convention experience. And we could not have done it without the sponsorship of our local businesses, who have put forward the prizes. Once again, we are looking for businesses to sponsor prizes for the competition.


ANIMAGA IDOL We like to show off all talents, singing included. We heard some amazing voices in the past and this year we are expecting more to grace our stage. Like our Cosplay competition we are looking for businesses to sponsor the prizes for this competition.

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EXHIBITION PACKA

EXHIBITION PACKAGES

FAN ARTIST ALLEY

ARTIST ALLEY

One of the favourite stops of our audience Artist Alley. Be it the skillful, diverse artwo new friends and network opportunities, th and good to experience at the alley.

SPEC

One of our attendees’ favourite stops, the Animaga Artist Alley never disappoints. With all the diverse artworks and other merchandise on display, there is always something new and exciting to explore at the alley.

1xT

2x2 (bla

SPECIFICATIONS EXHIBITION PACKAGES • 1 x Trestle Table

• 2 x 2m Booth with 2.4m height Walls (black, velcro compatible) FAN ARTIST ALLEY • 2 x Artist Passes with first table purchased (1 of extra pass per extra stops table purchased) One the favourite of our audience is the never disappointing

2xA purc tabl

Artist Alley. Be it the skillful, diverse artwork on display or the creation of SMALL TRADER new friends and network opportunities, there isExpo always something newof Exhib Animaga provides a variety and good to experience at the alley. to the different needs and wants of each b

SMALL TRADER

platform for you to effectively Animaga provides a variety of options reach your that accommodate the different needs and wants of each business, and serves as 1SPECIFICATIONS x Trestle Table a great platform for you to effectively reach your target customers.

SPECIFICATIONS

SMALL TRADER

1 x Trestle Table 2 x 2m Booth with 2.4m height Walls SPECIFICATIONS (black, velcro compatible) 2m Booth • 21 x Trestle Table with 2.4m height Walls • (black, 2 x 2m Booth with 2.4m height Walls velcro compatible) 2 x(black, Artistvelcro Passes with first table compatible) • 2 x Passes with first table purchased (1 extra passpurchased per extra 2(1xextra Artist with table passPasses per extra tablefirst purchased) table purchased) • purchased Choice of Location (1 extra pass per extra table purchased)

Animaga Expo provides a variety of Exhibitor Packages that accomodates Location to the different needs and wants of each business, and serves as a great EXHIBITION I ANIMAGA.COM.AU platform for you to effectively reach your target PACK customers. SPECIFICATIONS EXHIBITION PACK | ANIMAGA.COM.AU

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collection of vendors and we are always searching for new and enticing companies and products to offer to our attendees. We specially welcome those vendors who want to showcase premium and exclusive items to our attendees.

STANDARD BOOTH Animaga wouldn’t be what it is without

SPECIFICATIONS our great collection of vendors. We are

always searching for vendors with new and

3enticing x 3m Booth with 2.4m height walls products to offer to our attendees. (black, velcrowelcome compatible) We especially those vendors who want to showcase premium and exclusive to our attendees. 3items x Exhibitor passes with first booth

purchased (1 extra pass per extra SPECIFICATIONS booth purchased) • 3 x 3m Booth with 2.4m height walls (black, velcro compatible) 3 x Exhibitor passes with first 2 x• Trestle Tables booth purchased (1 extra pass per extra booth purchased) *Please specify if you have any • 2 x Trestle Tables • *Please specify if you have any special requirements, e.g Power special requirements, e.g Power

BARE SPACE BARE SPACE Minimum size for bare space stands

Minimum size for bare space stands is 36m2. is 36 square metres.

Carpeting or solid flooring MUST be included in your stand build.

space sites must NOT build solidwalls within Please Animaga if you have BareBare space sites must NOT build solid 2m contact of any aisle without walls within 2 metres of any aisle without additional arrangements or custom permission of Animaga Main Staff. permission of Animaga Staff. build booth requirements.

Carpenting or solid flooring MUST be included in your stand build. Please contact Animaga if you have additional arrangements or custom build booth requirements. EXHIBITION PACK I ANIMAGA.COM.AU


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SPECIFICATIONS TRADER TYPE Fan Artist Alley* Small Trader 3x3m Booth 3x6m Booth 3x9m Booth 6x6m Booth Bare Space Only**

TABLE / EARLY BIRD FULL RATE TRADER CHAIRS BOOTH (Prior 1st June) (After 1st June) PASS QTY 1 Table $ 180 $ 250 2 2 2 Tables $ 320 $ 420 3 3 1 Table $ 350 $ 460 2 2 2 Tables $ 650 $ 800 3 3 1 Booth $ 1100 $ 1370 3 3 2 Booths $ 1980 $ 2475 4 4 3 Booths $ 2940 $ 3630 6 6 4 Booths $ 3740 $ 4675 8 8 N/A N/A $ 66 /spm 6 6

TABLES (180CM) 1 2 1 2 2 4 6 8 N/A

* Fan Artists are traders who trade in self-created an/or self-designed items and artwork. No commercial items allowed. If any item displayed is not self-credited, the trader will have to pay for the upgrade up front. ** Minimum size for Bare Space is 36 square metres, which is the same size for the four booths area. Power is not included for Artists/Small Traders/Bare Space area. No food and drinks are allowed to be sold or given away by Small Traders / Fan Artist during the convention without prior consent from Animaga, failure to comply with guidelines will result in monetary penalties and further sanctions. All artists, traders, and exhibitors must comply with Royal Exhibition Building rules. Note: REB only allows certain brands of tape.


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OPTIONAL ITEMS If you require electricity or any other utilities please indicate so in the application form. For other specific requirements, please inform us through email prior to the event. We cannot guarantee any specific booth placement, however we will do our best to accommodate your needs to the best of our possibilities. OPTIONAL ITEM 3 amp Power Point 10 amp Power Point 15 amp Power Point Table 180cm Testing and Tagging (per item) Carpet Mat (per sqm)

RATE $75 $85 $95 $30 $15 $25

Vendor spaces are sold on a first come, first serve basis. Please submit full payment with your contract to reserve your spot at Animaga Expo. Partial payments are not accepted, unless prior arrangements were made with the trader coordinator.


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TERMS AND CONDITIONS By applying for exhibitor / vendor / artist alley / bare space at Animaga Expo events, your brand/ business or organisation agrees to abide by the Terms and conditions listed below.

1. Animaga reserves the right to final approval of every display and the ability to take any course of action it deems necessary to rectify a situation that may impact upon the convention negatively, including expulsion of any Exhibitor from the Animaga Expo, who does not comply with the stated requests. No compensation for loss of money will be provided for failing to follow the guidelines resulting in expulsion from the convention and its representatives. 2. Any exhibitor that fails to occupy their space for any circumstance will forfeit their money and the right to reclaim the space or investment made. Animaga will not provide any refunds or transfers once it has received payment and the signed registration form. 3. To be entitled to the early-bird discount offered with the Exhibitor´s package, full payment must be made by 1st June 2017. Full payment is to be received by close of business on 1st August 2018. 4. All payments are to be made by: Cheque to Animaga Entertainment Pty Ltd.-submit with a minimum of three (3) working prior to the due date to allow clearance of funds; OR EFTPOS Transfer to Animaga´s bank account as supplied with your invoice after you submitted the application form.

5. All display or sale items must remain within the confines of the space allocated to you, it must not impede or block walkways and / or exits. 6. NO POSTERS, DISPLAYS OR BANNERS ARE ALLOWED TO BE PLACED ON THE WALLS OR POSTS OF THE HALL. 7. All tables must have tablecloth cover, and it is the exhibitor´s responsibility to prepare extra cloths to cover your stock on occasions where overnight storage is required. 8. Vehicles are only allowed to drive into the venue during the bump-in / out time, and arrangement of trolley or pallet trolleys to move stock to convenience is to be made by the exhibitor. Arrangements must be made with the Animaga Team prior to the event for movement and placement of larger items, crates and pallets. 9. Any damage caused by an Exhibitor or their Staff, or by items affixed to venue doors, glass, floors and others, will be covered by the exhibitor in question and will be billed with a removal, cleaning and / or resurfacing cost.


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10. All Exhibitors must follow the same rules of behaviour as the rest of the attendee during the convention. All vendors must wear the trader pass for the duration of the event, and it must be displayed and worn at all times. 11. Sale or sampling of any food or beverage items whether packaged or fresh are not allowed without written permission from the Event Organiser and Venue. This includes, but is not limited to, candy or sweets, canned drinks, hot or baked goods. Animaga reserves the right to confiscate any consumable items not removed by exhibitors. All food Exhibitors must apply and possess the food license from the Streader ( https:// streader.health. vic.gov.au ) and send the license back to Animaga before 1st August 2018. 12. Neither Animaga, nor the Royal Exhibition Building will accept responsibility for the safety or well-being of any display or product item delivered to the site. It is very important that all items are clearly marked with the company name, logo and booth number(s). Neither Animaga nor the venue will take delivery of such items on behalf of the Exhibitor, unless prior arrangements have been made as per the Royal Exhibition Building´ terms and conditions. Please note that all goods / property must be removed from the premises on Sunday evening. CANCELLATION POLICY IF notification is received after 10th June 2018, 100% of the contracted amount is due days of cancellation. If vendor fails to make the payment required by this contract in a timely manner, Animaga reserves the right to terminate contract immediately without further notice and without obligation to refund the money paid. Animaga reserves the right at its discretion to refuse Exhibitor permission to move in and set up an exhibit if there are any outstanding payments to Animaga. Animaga is expressly authorized to occupy or dispose of any space vacated or

made available by reason of action taken under this paragraph in such manner as it may deem best, and without releasing Exhibitor from any liability here under. Animaga may also terminate this contract effective upon written notice of termination if Exhibitor breaches any of its obligations, expressed or implied, on Animaga´s part to refund any payments previously made and without releasing Exhibitor removes or restricts an exhibit which Animaga considers to be objectionable or inappropriate, no refund will be due Exhibitor. OCCUPATIONAL HEALTH & SAFETY 1. Stallholders are responsible in providing a safe working environment in and around their space not only during setup times, but also during event operating times in accordance with the Occupational Health & Safety Act. 2. All entries to the venue must have high visibility during bump-in and bump-out times, under the OH&S requirement of Melbourne show-ground 3. Closed-toed footwear must be worn throughout the whole event including bump-in and bump-out time. Charges and penalties may apply if your induction is not completed and able to be presented during bump-in.


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ELECTRICITY AND POWER All electric appliances, lighting or equipment with power connection that is / will be used on Animaga Expo must be tested and tagged by a qualified electrician, in accordance with State Work Place Health and Safety Regulations and Australian Standard 3760 -2000. It is advised that all electrical items and leads are to be tested and tagged by your nominated electrician prior to the event. Animaga cannot guarantee that Test & Tag services will be available on site. If any electrical equipment is found to be untagged, Animaga Management reserves the rights to ask for test and tag or remove untagged items from the venue. PUBLIC LIABILITY INSURANCE All exhibitors and traders are required to provide proof of public liability and property insurance. This applies to damage or injury to any person or properties cause by any accident. Traders or exhibitors MUST send their copies of certificates of currency for insurance policies, with a minimum cover of ten million Australian Dollar ($ 10 000 000AUD) to Animaga at least one week prior to the event or with your application form. It is advisable to maintain a physical copy with the exhibitor throughout the duration of the show, including bump-in and bump-out times.

DAMAGES AND ADDITIONAL COSTS Any damages caused to the venue, equipment, furniture whether intentional or unintentional inflicted by the Trader or Exhibitor, shall be passed on themselves. The trader or exhibitor that caused the damage including staff members or contractors working under the supervision of the named exhibitor and / or trader, will be billed accordingly. Animaga will advise the extent of the damage after consultation with the Royal Exhibitor Building management team. Animaga reserves the right to incur costs of damages to the traders or Exhibitors. The traders or exhibitors will be billed after consultation with the relevant parties or any additional costs; no correspondences will be entered once costs have been finalized. RESTRICTED MATERIAL 1. Animaga Expo is a family friendly event. Adult material can be sold but is not allowed to be displayed; as long as appropriated cloaking device is in place to prevent access by under-aged eyes. Any form of illegal pornography is absolutely prohibited and will be dealt with severely. All sales must be accompanied by request for proof of age. 2. Playing / displaying adult-themed animation or live films at the event is strictly prohibited. Failure to comply with warnings will result in removal from the Exhibitor´s Area, revocation of Exhibitor status and forfeiture of Exhibitor Fees. Bootleg or Unlicensed Materials are not allowed for sale throughout the event. If any restricted, illegal or contraband material are found, it will be asked to remove these materials from the event. This may include the cessation of your trading and expulsion from Animaga, no refunds will be made.


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WEAPON POLICY For the general well being and safety of all Animaga patrons and workers, weapons, imitation weapons (replicas) and props must be displayed and sold under the following rules. In addition, all Animaga attendees must comply with all Federal, State and Local laws and Regulations regarding weapons, imitation weapons and props, as well as their usage. It is mandatory for all exhibitors to show this policy in a clearly visible location within the exhibition space. DISPLAY OF WEAPONS 1. There must be no protrusion or sharp or pointed edges, or points that can bring harm, or create a hazard, to workers or the general public. 2. All weapons and large props or replicas, including wooden, metal and Cosplay swords are to be displayed in cabinets or racks which must be generally inaccessible to the public. 3. Items must not be able to be removed from the sale or display area without the express knowledge and intervention of the exhibitor. Please See the Safety Officer on site if you are unsure if your display complies with the event and State Police Service Rules.

SAFETY OF WEAPONS 1. Any weapon classified as a `Schedule 1 Prohibited Weapon` (under the Weapons Prohibition ACT 1998) is not allowed to be sold, displayed or brought in to the event or in and around the event venue. 2. The sale of any of the following must include instructions (labels or packaging supported by verbal instruction) to the purchaser that they are not to be open from the package i) Live blades or knives; ii) Firearms; iii) BB or `Air Guns` (even without caps); iv) Dangerous or concealed spikes or studs; v) Martial arts weapons; vi) Replica weapons. 3. Animaga attendees are under no circumstance permitted to possess any actual weapons unless sealed. Failure to comply with these restrictions and guidelines may result in, but not limited to, being banned from the event and local enforcement groups to be contacted.


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FOLLOW US FOLLOW US [email protected] [email protected]

www.animaga.com.au/

www.facebook.com/animagaexpo

www.twitter.com/animagaexpo @animagaexpo #animagaexpo #animaga

[email protected] [email protected]

www.animaga.com.au/

www.facebook.com/animagaexpo

www.twitter.com/animagaexpo

@animagaexpo #animagaexpo #animaga