TRAINING SEMINARS

CONWAY

TRAINING SEMINARS Foreign Direct Investment Training Group training courses for investment promotion professionals, designed to sharpen skills and thinking.

www.conway.com

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CONWAY

TRAINING SEMINARS Actionable, Practical & Proven Conway’s renowned FDI Training Seminars provide you and your organization with the necessary skills, strategies, processes and best practices to effectively pursue and retain corporate projects. The seminars offer an intensive two-day program, covering essential topics and trends in FDI attraction, retention and expansion. Seminar topics are tailored, based on feedback from IPAs around the world, to address the most critical issues FDI attraction professionals face, and the areas where they tend to struggle most often, and

offer proprietary research into the best practices you should employ. Typical trainers include: • Internationally based, expert Site Selection and FDI Consultants • Corporate Investors who share case studies • Lead Generation experts • Data and Analytics Experts Conway FDI Training Seminars provide interactive sessions using real world case studies, sending delegates home with actionable skills that will benefit them immediately in their careers.

Data Driven Lead Generation Command the Room

Comparing Agency Messaging


Sample Workshop Topics

Are You Workforce Ready?

Engaging Multinationals

View from the Other Side of the Desk


Foreign Direct Investment Training Sample Conway Trainers

Mike Chinoy

Melonie Dodaro

Senior Fellow, USC U.S.China Institute Command the Room

Int’l #1 bestselling author of “LinkedIn UNLOCKED” Social Selling and Unlocking LinkedIn

Annika Jostmeier

Chris Fair

Senior Manager - FDI President, Resonance Advisory, Conway Consultancy Data Driven Lead Generation Build Your Brand & Improve Your Profile

John J. Evans

Courtney Dunbar

Bob Hess

Gray Swoope

Managing Director, Tractus Asia Limited Top 10 Things EDOs Do Wrong in Attracting Asian Investment

Industrial Program Leader at Olsson Associates Site Consultants Session

Vice Chairman, Global Corp. President & CEO at VisionFirst Services at Newmark Knight Advisors, LLC — View from the Other Side of the Desk Frank — Site Consultants Interactive Session

Sample Past Host Cities LIVERPOOL, UK AMSTERDAM, NETHERLANDS FRANKFURT, GERMANY

TORONTO, CANADA LONDON, UK VANCOUVER, CANADA

VILNIUS, LITHUANIA DUBAI, UAE

VALENCIA, SPAIN

SHARJAH, UAE

NEW YORK, USA SAN DIEGO, USA CHICAGO, USA MIAMI, USA

BOLOGNA, ITALY PHILADELPHIA, USA SKOPJE, MACEDONIA

ISTANBUL, TURKEY

BANGKOK, THAILAND

SYDNEY, AUSTRALIA

CONWAY

TRAINING SEMINARS Workshop Fundamentals The FDI Fundamentals training is designed to provide participants with an understanding of key FDI concepts. Participants will gain insight into the investment behavior of companies as well as the key success factors for successfully attracting investment in a competitive market.

Miami, USA-Panama

FDI Fundamentals and Trends

• Why companies invest internationally • Types of FDI projects • The corporate decision-making and site selection process • Key location factors for different types of projects • Investment trends – where are companies investing? • Factors currently driving location decisions in different sectors

The World of FDI

• Important players in the FDI world (e.g. government agencies, industry associations, media, consultants, and other multipliers) • Why FDI is important – significance of FDI for locations • Role and functions of IPAs • Investment promotion vs. investment attraction • Challenges for IPAs in attracting investment



Foreign Direct Investment Training

Competing for FDI

• Defining competition in FDI attraction • Determinants of IPA performance • Methods used by IPAs around the world • Essential tools • Benchmarking and sources of competitor information • Global and regional best practices

Key Success Factors

• Focusing on target markets and sectors • Identifying the right companies • Defining value propositions • Positioning the location relative to competitors • Making the best use of limited resources • Staying ahead of the competition

Ensuring FDI Success Through Personalized Courses 1

World-class training for employees, stakeholders & partners

2

Customizable topics tailored to your needs & delivered by top industry experts

3

Site selection & the corporate decision-making process from the company’s point of view

4

Direct feedback from corporate executives on investment decisions

5

Corporate investment drivers - criteria that seal the deal

6

External communications - PR/Marketing, social media & branding

CONWAY TRAINING SEMINARS Testimonials

“

I could not have planned a more useful programme if I had chosen the topics myself. I was inspired by all of the content and discussions. There was some incredibly useful data and information.” — Liz Parkin, Inward Investment Manager, Invest Essex, UK

“

High-caliber speakers on a great range of FDI topics. Good diversity of topics (small businesses, social media). Administration was excellent. Impeccably and professionally run event.” — Matt Jacques, Manager – Research & Evaluation, Vancouver Economic Commission

“

The training seminar was excellent and very well organized.” — Shirley Wong, Head of Invest Hong Kong’s Investment Promotion Unit, Toronto Economic and Trade Office, Toronto, Canada

“

I really enjoyed participating in Conway’s FDI training. The sessions were very relevant to the daily work I am doing.” — Jens-Michael Schaal, Consul (Economic Affairs - Ontario) & Senior Economic Officer, Ontario International – New York Trade & Investment Office | Government of Ontario, Canada



Foreign Direct Investment Training

Frankfurt, Germany

“

Firstly, the opportunity to benchmark Virginia’s lead generation methods with those of other agencies. Secondly, it was helpful to hear from site selection consultants the importance of developing a carefully scripted value proposition. And finally, to listen to a company’s perspective regarding how they work with IPAs on a particular site selection.” — John Elink-Schuurman, Managing Director - Europe, Virginia Economic Development Partnership, United States

Custom Training Courses are Available Conway has provided custom training for Australia, the State of Oklahoma, FinPro, Invest Catalonia, Copenhagen Capacity, Shurooq and many other investment promotion agencies.

“

Conway was the ideal training partner for our organization. They were able to distill years of experience into a few days that will no doubt transform our organization. We saw immediate benefit from the training and were able to identify instant organizational changes that helped us to increase our proficiency in becoming a world class IPA. The training was simply excellent and resonated throughout the entire team.” — Racquel Moses, President, InvesTT, Trinidad & Tabago

ABOUT CONWAY Conway provides the world’s most comprehensive offering of services related to domestic and cross-border corporate investment. Our integrated services meet the needs of government agencies seeking to attract investment as well as companies planning international expansions. Conway’s network of corporate decision-makers invests more than $400 billion each year in new facilities, offices, and sites. Our full spectrum of services includes Publishing, Innovation, Advisory, Public Relations & Marketing, Events, Training, and other services supporting Foreign Direct Investment activities.

www.conway.com

