Travel Flash Report. - Criteo

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Travel Flash Report. Booking on mobile goes mainstream

SEPTEMBER 2015

1 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

Introduction. Since 2014, Criteo has analyzed more than 1 billion bookings generated by hundreds of travel suppliers and online travel agencies worldwide—making us a central source of the trends happening now in the travel industry. This report includes a number of new observations and recommendations on how travel advertisers can better leverage the mobile opportunity.

Key takeaways: Mobile accounts for most of the overall growth in travel bookings since 2014, as the share of mobile bookings has almost doubled, increasing from 12 percent to 23 percent between Q2 2014 and Q2 2015 worldwide. And mobile adoption appears to benefit all travel sub-categories. Mobile apps are generating 49 percent of mobile bookings for advertisers who invest in in-app tracking and advertising (worldwide, air and hotel categories), up from just 12 percent a year ago. The booking device of choice changes depending on many factors: time of day, day of the week, duration of stay, type of travel booking, etc. Smartphones account for a remarkable 47 percent of same-day hotel bookings (58 percent if tablets are included). 21 percent of online bookings are not correctly measured by advertisers, because the final transaction occurs on another device than the one where the click was made. It is even higher at 26% when the click is made on a mobile device. Hotel OTAs generate a higher share of bookings on smartphones compared to suppliers (21 percent vs. 7 percent), and the difference increases as the season progresses.

25%

21%

% OF TOTAL SALES ALL

20%

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM 15%

15%

14%

#1

15%

5%

TOTAL MOBILE

JAPAN UNITED STATES SWEDEN

24% 20% 14%

6% 10% 14%

30% 30% 28%

70% 70% 72%

CANADA DENMARK

15% 8%

11% 17%

26% 25%

74% 75%

TURKEY AUSTRALIA

21% 12%

4% 13%

25% 25%

75% 75%

SPAIN SOUTH KOREA UNITED KINGDOM

12% 21% 9%

11% 2% 13%

23% 23% 22%

77% 77% 78%

6% 16% 11% 10% BOOKINGS 11% IS 10%

22% 21% 21%

78% 79% 79%

15% 15% 14% 13%

85% 85% 86% 87%

27%

73% 73%

21%

79%

Travelers are mobilizing! 6%

5%

7%

6%

5%

0% JANUARY

TABLET

FEBRUARY

MARCH OTA

APRIL

MAY

JUNE

SUPPLIER

Increase of the mobile share since Q1 2014 (Index, worldwide)

NETHERLANDS ITALY THE SHARE OF FRANCE

[1]

MOBILE

GERMANY 6% CONTINUOUSLY GROWING 100%

9%

12%

16%

DESKTO

COUNTRY GROUP

10%

5%

SMARTPHONE

17%

16%

19%

20%

AUSTRIA BELGIUM Between BRAZIL

23%

80%

6% Q25%2015, 8%

Q2 2014 and

9% 9% 9% share 5%

the

of

mobile bookings has almost AMERICAS 18% doubled,9%increasing27% APAC12 percent to 23 percent 19% 8% from worldwide, with

60%

EMEA

10%

11%

fairly consistent growth across all markets. Mobile

40%

accounts for most of the overall growth in travel

20%

bookings since 2014.

180

0%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

DESKTOP

Q1 2015

159

160

Q2 2015

MOBILE ADOPTION IS GROWING, BUT VARIABLE

MOBILE

140

Within the travel sector, some regions are more 120

mobile than others. In most Western countries, the

30%

AMERICAS APAC EMEA

18% 19% 10%

9% 8% 11%

27% 27% 21%

73% 73% 79%

RAIL

159 Mobile adoption appears to benefit all travel sub-categories,

160

with apartment rentals leading the pack at 31 percent mobile

140

JAPAN

bookings. The car rental segment is growing the fastest, with mobile bookings growing from 18 percent to 26 percent YOY.

80

25%

103

SMARTPHONE TABLET

15%

15%

13%

14%

11%

12%

10%

8%

9%

97% 34%

65%

66% 101% 93% 97%

44%

SMARTPHONE TABLET

95%

5%

SPAIN 0% UK

SMARTPHONE TABLET SMARTPHONE TABLET

47% 57%

98% 92%

[1] Jan 2014–June 2015, worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps. 60 SMARTPHONE [2] June 2015, worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps. US TABLET [3] H1 2014 and H1 2015, worldwide, OTAs, and suppliers, excluding apps.

38% 78%

0

100%

90%

80%

70%

60%

50%

40%

30%

20

20%

40

10%

2

7%

47%

SMARTPHONE TABLET

20%

10%

PACKAGES

SMARTPHONE TABLET

NETHERLANDS

120

100

30%

GERMANY

180

AIR

SMARTPHONE TABLET

FRANCE35%

ITALY

ALL SUB-SECTORS BENEFIT

AVERAGE BOOKING VALUE (100% =CARBOOKING VALUE ON DESKTOP) HOTEL APARTMENTS

COUNTRY

31%

85% 86% 87%

H1 2015

85%

15% 14% 13%

30%

15%

9% 9% 5%

H1 2014

9%

6% 5% 8%

MOBILE 12% TABLET Increase in mobile bookings DESKTOP by travel sub-category between H1 2014 and H1 2015 [3]

PACKAGES

28%

6%

AUSTRIA BELGIUM BRAZIL

Q2 2015

9%

H1 2015

GERMANY

in APAC and the US. SMARTPHONE

JUN

22%

APR

H1 2014

11% 2% 13% TABLET 16% 10% 11%

25%

12% MAR 21% 9% SMARTPHONE 6% 11% 10%

H1 2015

77% 77% 78% 78% 79% 79%

FEB

5%

23% MAY 23% 22% DESKTOP 22% 21% 21%

0%

SPAIN JAN SOUTH KOREA UNITED KINGDOM NETHERLANDS ITALY FRANCE

0

Q3 2014 Q4 2014 smartphones Q1 2015dominate in tablet-loving EMEA, while 10% TABLET

HOTEL

3%

75% 75%

4%

25% 25%

19%

4% 13%

14%

21% 12%

bookings generated on tablets than on smartphones SMARTPHONE 14%

H1 2015

TURKEY AUSTRALIA

As for device preference, there are still 10% more online TABLET

20 AIR

H1 2014

74% 75%

1%

26% 25%

2%

11% 17%

17%

15% 8%

% OF TOTAL SALES 5%

14%

CANADA DENMARK 5%

SMARTPHONE

H1 2015

15%

40

15%

13%

30% 30% 28%

H1 2014

14%

6% 10% 14%

DEVICE like Germany, lag behind.

14%

13%

24% 20% 14%

18% 70% 70% 72%

H1 2015

15% JAPAN UNITED STATES 12% SWEDEN 10%

percent, while Latin America and some EU markets, 60

COUNTRY GROUP

6%

10%

more than 20 percent; in Japan it’s greater than 30 80

TOTAL 10% DESKTOP MOBILE

H1 2014

10%

TABLET

% OF TOTAL SALES ALL

% OF TOTAL SALES

20%

11% SMARTPHONE 10%

103

100 share of bookings coming from mobile devices is

11%

18%

[2]

25%

H1 2014

Share of booking by device across select countries

3 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

DESKTOP DEVICE

5% travel categories Share of SMARTPHONE bookings by device for main

0

Q4 2014 DESKTOP

Q1 2015 MOBILE

15%

13%

14%

11%

10%

8%

9%

7%

% OF TOTAL SALES

15%

14%

12%

11%

10%

8%

9%

7%

5%

100%

80%

90%

Share of bookings on mobile devices for advertisers using in-app JUNE 2014

Q2 2015

IN-APP BOOKINGS ARE A HIT DESKTOP

100%

Q2 2015

78%

90%

Q1 2015

38%

78% 92% 70%

SMARTPHONE TABLET

57% 60%

US

38%

92% 98%

80%

Q4 2014

Q3 2014

SMARTPHONE SMARTPHONE TABLET TABLET

47% all devices.

70%

Q3 2014

20

US UK

57%

60%

10%

0

92%

values

78%

40

95%

SMARTPHONE SMARTPHONE TABLET are equal across TABLET

50%

60

UK SPAIN

38%

20

47%

TABLET

40%

40

SMARTPHONE other countries. Among44% major markets, Japan SMARTPHONE TABLET 98%

50%

US

Smartphone Tablet

80

103

SPAIN most NETHERLANDS

93%95%

SMARTPHONE TABLET

remains the only country where average booking

98% 57%

4).TABLET Interestingly, tablets reach desktop levels in 97%

30%

UK

Smartphone Tablet

47%

TABLET

devices are used more often for 44% shorter stays (see SMARTPHONE

NETHERLANDS JAPAN page

40%

Smartphone Tablet

95%

103

93% 97% 101%

SMARTPHONE

on smartphones, notably because these 66% TABLET SMARTPHONE

10%

100

Spain

The average TABLETbooking value is, in most 65% markets, lower

JAPAN ITALY

10%

120

GERMANY

100%

140

FRANCE

ITALY

159

44%

80%

60

Netherlands

Smartphone Tablet

47%

97% AVERAGE BOOKING VALUE VALUE ON DESKTOP) 34% SMARTPHONE (100% = BOOKING TABLET 65% 47% SMARTPHONE TABLET 97% 66% SMARTPHONE 101% TABLET 34% SMARTPHONE

GERMANY

93% 97%

90%

80

Smartphone Tablet

70%

100

160

Japan

50%

120

180

AVERAGE BOOKING VALUE (100% = BOOKING VALUE ON DESKTOP)

SMARTPHONE TABLET

COUNTRY

101%

159

60%

140

21%66%

30%

160

11%

WEEKEND

12%

FRANCE

73% 73% 79%

9%

TABLET

COUNTRY

85% 73% 85% 73% 86% 97% 79% 87%

14%

10%

20%

10% Smartphone Tablet

40%

EMEA Italy

20%

180

PACKAGES

WEEKE WEEKDAY

12%

SMARTPHONE

77% 79% 79% 77% 78% 85% 78% 85% 79% 86% 79% 87%

14%

10% 10% 9%

20%

SPAIN 11% 23% ITALY 11%12% 10% 21% FRANCE 10%21% 11%2% 21% SOUTH KOREA 23% UNITED KINGDOM 13%and smartphones 22% Average booking values GERMANY 6%9% for tablets 9% 15% NETHERLANDS 16% categories 22% [2] compared to desktop, for main travel AUSTRIA 6%6% 9% 15% ITALY 10% 21% BELGIUM 5%11% 9% 14% FRANCE 21% BRAZIL 8%10% 5%11% 13% Country GERMANY 15% AMERICAS 18%6% 9%9% 27% AUSTRIA 15% 47% Smartphone APAC 19%6% 8%9% 27% France BELGIUM 5% 9% 14% Tablet EMEA 10% 11% 21% BRAZIL 8% 5% 13% 34% Smartphone AMERICAS 18% 9% 27% Germany Tablet APAC 19% 8% 27%65%

PACKAGES HOTEL

3%

22% 25% 25% 22%

4%

13% 4% 13% 16%

1%

9%21% 6%12%

3%

packages categories, but the2%opposite is25%true for 77% 21%8% 23% 17% 75%

5%

4%

AIR

SMARTPHONE TABLET TABLET SMARTPHONE SMARTPHONE TABLET TABLET 1%

78% 75% 75% 78%

HOTEL

WEEKD

% OF TOTAL SALES

2%

SOUTH KOREA DENMARK UNITED KINGDOM TURKEY hotels. AUSTRALIA NETHERLANDS

DEVICE SMARTPHONE

2%

75% 70% 75% 70% 75% 72% 77% 74%

[1]

10%

TABLET

5%

AIR

for74%

DENMARK 8% 17% 25% JAPAN 24%example,6%tablets generate 30% certain bookings. For TURKEY 21% 4% 25% UNITED STATES 20% 10% 30% AUSTRALIA 12%14% 13% 25% more bookings than smartphones SWEDEN 14% for the 28%air and SPAIN 12%15% 11%11% 23% CANADA 26%

% OF TOTAL SALES

12%

70% DESKTOP 70% 72%

13%

COUNTRY GROUP JAPAN 24% 6% 30% DEVICE MATTERS SMARTPHONE TABLET TOTAL UNITED STATES 20% 10% 30% MOBILE SWEDEN 14% 14% 28% COUNTRY Mobile GROUP users appear devices CANADA 15% to prefer 11% certain 26%

6%

TOTAL MOBILE

30%

TABLET

6%

SMARTPHONE

12%JUNE

MOBILE

[3]

18

2014

For advertisers who have already invested in in-app in the air and hotel sub-categories, mobile apps

51%

(worldwide), up from just 12 percent a year ago. In-

51%

AIR

CAR

PACKAGES

HOTEL

APARTMENTS

30%

AIR

CAR

PACKAGES

HOTEL

35%

APARTMENTS

31%

RAIL

30%

25%

28%

app advertising and proper tracking are increasingly 31%

40% 40%

JUNE 2015

49% JULY 2015

1 2015

H1 2015

H1 2014 1 2014

1 2015

H1 2015

1 2014

H1 2014

18%

H1 2015 1 2015

1 2015

1 2014

H1 2014

14%

19%

14% H1 2014

H1 2015 1 2014

17%

14%

15%

14%

H1 2015 1 2015

1 2014

0%

H1 2014

14%

5%

H1 2014

0%

1 2015

14%

[1] June 2015, in ES, UK, US, NL, IT, JP, DE, FR, AU — OTAs and suppliers, excluding apps. 15% [2] June 2015, in US, UK, ES, NL, IT, JP, DE, FR, AU — Hotel, Air, Packages — OTAs and suppliers, excluding apps. 5% [3] 10% June 2014 - July 2015, Worldwide, Air and Hotel, Comparators excluded 10%

6

JUNE 2015

49%JULY 2015

22%

30%

28%

25% 22%

19%

18%

15% 20%

17%

25%

15%

20%

25%

30% becoming must-haves for travel advertisers.

1 2014 H1 2015

% OF TOTAL SALES ALL

35%

% OF TOTAL SALES ALL

12%

are generating 49 percent of all mobile bookings

RAIL

IN-APP MOBILE WEB IN-APP MOBILE WEB

14

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

#2

Smartphones dominate for last-minute bookings

Bookings by device during weekdays and weekend days in the US

[1]

TO EACH DEVICE A TIME AND PLACE HOTEL when it comes to Travelers clearly have preferences

8%

NIGHT and with which device. The share of when they 1 book

10% bookings is significantly higher during the smartphone SMARTPHONE

weekend 18% (+9 points). In the US, weekend bookings are

100%

90%

80%

70%

60%

60% 50%

12% 30%

10%

0%

20%

28%

WEEKEND

DURATION OF STAY

73%

40%

19%

WEEKDAY

nearly 40 percent mobile (+11 points).

TABLET

72% TABLET

DESKTOP

DESKTOP

During weekdays, travelers also have their preferred moments. Smartphones account for 22 percent of the

15%

14%

SMARTPHONE

2-7 NIGHTS

MORE THAN 7 NIGHTS

bookings in the morning (37 percent including tablets) 10%

KTOP) 100%

Bookings 90% by device when getting closer to the check-in day

%

[2]

80%

% OF TOTAL SALES

100% 90% 80%

% OF TOTAL SALES

01%

%

%

70%

60% 50%

8%

and just 16 percent in the afternoon. This 10% pattern applies 13% across all sub-categories and is especially pronounced in regions like France and Germany, where the share of 77%

70%

smartphone bookings can swing from 7 percent to82% 25

60%

percent depending on the hour of the day and the day

50%

of the week.

40%

FOR160 A LAST-MINUTE HOTEL BOOKING, TRAVELERS

30%

GRAB A SMARTPHONE

20%

40%

10%

30%

0%

140

Smartphones account for a remarkable 47 percent of 120 10 AND MORE

20%

same-day hotel bookings. Add in tablets, and the share 100

DAYS BEFORE CHECK-IN

10%

SMARTPHONE

0%

TABLET

DESKTOP

is 58 percent. This is a clear reason to think mobile-first 80

for those last-minute room discounts and offers.

100%

60 40

1-5 PAGE VIEWS

20

8% SMARTPHONE

18%

0

JANUARY

TABLET

74%

FEBRUARY

EUROPE

DESKTOP

APAC

MARCH

APRIL

EMERGING MARKETS

MAY LATAM

JUNE

NORTH AMERICA

“Advertisers should think mobile-first for last-minute room discounts and offers” % OF TOTAL SALES

[1] June 2015 — all travel sub-verticals, OTAs, and suppliers, United States; excluding apps [2] Worldwide, Hotels, June 2015 — OTAs and suppliers, excluding apps. TABLET SMARTPHONE 4

100%

72%

90%

80%

83%

77%

17%

70%

11%

60%

JUN

12%

50%

77%

11%

0%

7%

14%

JAN

40%

10%

30%

9%

20%

MORE THAN 100 PAGE VIEWS

10%

6-100 PAGE VIEWS

DESKTOP

15

14

2-7 NIGHTS

10%

KTOP)

10%

13%

100%

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

8%

5

90%

% % OF TOTAL SALES

80%

01%

%

77%

82%

70% 60% 50% 40% 30%

160

20%

%

140

10% 0%

%

120 10 AND MORE

100

DAYS BEFORE CHECK-IN SMARTPHONE

TABLET

DESKTOP

Bookings by device, depending on the number of page views before booking [1] 100%

80

THE JOURNEY BEFORE THE JOURNEY 60

Smartphones are often preferred for making a simple 40

1-5 PAGE VIEWS

booking, while consumers appear to prefer desktops 20

8% SMARTPHONE

18%

74%

during the comparison phase. Indeed, among bookings 0

FEBRUARY MARCH APRIL MAY than 18 JUNE precededJANUARY by fewer than five page views, more EUROPE from APAC smartphones. EMERGING MARKETS But LATAM AMERICA percent are made for NORTH bookings

TABLET DESKTOP

preceded by more than 100 page views, smartphones account for only 7 percent.

% OF TOTAL SALES

6-100 PAGE VIEWS

MORE THAN 100 PAGE VIEWS

9%

11%

JAN

7%

14%

This shows the clear role smartphones have in the buying 12%

77%

journey, and emphasizes why cross-device tracking is so

10%

JUNCriteo 11% observes 17% that 21 percent of online bookings 72% vital. 100%

90%

80%

70%

60%

50%

40%

30%

20%

83%

10%

0%

are not correctly measured by advertisers, because the 77%

final transaction occurs on another device than the one where the click was made. It is even higher at 26 percent

TABLET DESKTOP when the clickSMARTPHONE is made on a mobile device. Users simply

finalize their bookings on the devices of their choice. Bookings by device depending on the duration of stay

[2]

SHORT STAY, SMALL SCREEN 25%

When booking shorter stays, travelers tend to use mobile 1 NIGHT

devices more often. Smartphones in particular account

10%

60%

SMARTPHONE

18%

more, but they register 18 percent of one-night 17% stays.

DESKTOP

ESKTOP

2-7 NIGHTS

MORE THAN 7 NIGHTS

10% 10%

13%

16%

15%

15% and remain around 15% Tablets are very stable 10 percent 14%

regardless of the duration of the stay.

TABLET

72%

21%

20%

for just 10 percent of bookings for stays of a week or % OF TOTAL SALES ALL

73%

HOTEL DURATION OF STAY

100%

90%

MORE THAN 7 NIGHTS

8%

10%

5%

5%

6%

5%

7%

6%

“21% of online bookings are not correctly measured by advertisers” 0%

JANUARY

FEBRUARY

MARCH

OTA

77%

5%

82%

100%

APRIL

MAY

JUNE

SUPPLIER

9%

12%

16%

19%

20%

23%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

80% 160

[1] June 2015 — Worldwide — Hotels — OTAs and suppliers, excluding apps. [2] Worldwide, Hotel advertisers, June 2015, excluding apps. 140

60%

40%

120 20% 100 0% 80

5%

6%

5%

5%

5%

6%

0% JANUARY

FEBRUARY

MARCH

APRIL

MAY

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM OTA

#3

100%

9%

12%

Q1 2014

Q2 2014

80%

60%

JUNE

SUPPLIER

Travel season is mobile season 16%

19%

20%

23%

Q3 2014

Q4 2014

Q1 2015

Q2 2015

40%

20%

0%

DESKTOP

MOBILE

Share of hotel bookings by month, from January to June 2015

[1]

The spring and summer seasons see an acceleration of mobile adoption. Bookings made on smartphones grow steadily between January and June in most regions,

30%

11%

% OF TOTAL SALES

25%

20%

10%

10%

11%

10%

18%

15%

10%

12%

13%

14%

13%

except in the Southern Hemisphere.

10%

15%

Hotel bookings made on smartphones increase from 12 percent to 18 percent between January and June. This is partly because of seasonal travel, but also because travelers are more likely to be out and about (and away

5%

from a desktop) as the summer progresses.

0% JAN

FEB

MAR

SMARTPHONE

APR

TABLET

MAY

JUN

DESKTOP

[1] H1 2015 — US, UK, ES, NL, IT, JP, DE, FR, AU — Hotels — OTA and suppliers, excluding apps. 6

7 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

Share of bookings on Smartphone for OTAs and suppliers, H1 2015

[1]

HOTEL OTAs LEAD IN MOBILE The share of bookings generated from smartphones is

25%

roughly three times higher for OTAs vs. hotel suppliers travel season — from 19 percent to 26 percent from 15%

January to June, while suppliers don’t get past the 7

17%

16%

15%

14%

15%

percent mark during the entire period.

10%

5%

5%

6%

5%

5%

7%

6%

0% JANUARY

FEBRUARY

MARCH OTA

100%

APRIL

MAY

JUNE

SUPPLIER

9%

12%

16%

19%

20%

23%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

80%

60%

40%

20%

0%

DESKTOP

MOBILE

30%

11%

25%

% OF TOTAL SALES

% OF TOTAL SALES ALL

themselves, and the disparity increases throughout the

21%

20%

20%

10%

10%

11%

10%

10%

18%

15%

10%

12%

13%

14%

13%

15%

5%

0% JAN

FEB

MAR

SMARTPHONE

APR

TABLET

MAY

DESKTOP

JUN

[1] H1 2015 – US, UK, ES, NL, IT, JP, DE, FR, AU – Hotel – OTA and suppliers, excluding apps.

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

Conclusion Implications for travel advertisers: Comprehensive tracking across all devices can account for 21 percent uplift in campaign bookings, as decisions and transactions take place on all devices. Advertisers who invest in in-app tracking and advertising generate almost half of mobile bookings (49%) directly from applications. As complexity increases in all possible ways for advertisers — seasonality, users’ behaviors, devices — programmatic buying becomes a media planning facilitator.

Methodology: This report comes from the analysis of data collected from more than 500 travel advertisers since early 2014, worldwide. Comparators were not taken into account. Instead, the study focuses on travel suppliers and online travel agencies. The number of bookings are those measured directly on advertisers’ websites and do not reflect the activity of Criteo. This methodology is compliant with the one used for the Mobile Commerce Report published by Criteo every quarter.

Authors: Daniele Beccari, Charlotte Catimel, Florent Maillard 8

9

How Criteo helps travel advertisers. Covering:

AIRLINES

HOTELS

RAIL

CAR RENTAL

PACKAGES

ACTIVITIES

OTAs

CRUISE

DATA-DRIVEN ROI

VOLUME & SCALE

- Programmatic media buying

- Global reach of more than

based on individual user value

1 billion monthly users*

- Personalized recommendations

- Mobile on web and apps, iOS

for true 1:1 marketing

and Android out of the box

- Yield- and value-based targeting

- Cross-device intent prediction

BRAND CONTROL

GLOBAL COMPLIANCE

- Premium inventory on top-tier publishers

- Global privacy compliance program

- Flexible, self-optimizing real-time ads

- Advanced opt-out features

- Cross-sell campaigns

- Multi-lingual and multi-currency campaigns

* According to comScore MMX, Criteo exposes 1,065MM unique viewers worldwide (Age 15+, Worldwide, June 2015).

TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM

About Criteo. Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,600 employees in 27 offices across the Americas, EMEA and Asia-Pacific, serving over 8,500 advertisers worldwide and with direct relationships with over 10,000 publishers.

For more information, please visit www.criteo.com

Copyright © 2015 Criteo

SEPTEMBER 2015