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Travel Flash Report. Booking on mobile goes mainstream
SEPTEMBER 2015
1 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
Introduction. Since 2014, Criteo has analyzed more than 1 billion bookings generated by hundreds of travel suppliers and online travel agencies worldwide—making us a central source of the trends happening now in the travel industry. This report includes a number of new observations and recommendations on how travel advertisers can better leverage the mobile opportunity.
Key takeaways: Mobile accounts for most of the overall growth in travel bookings since 2014, as the share of mobile bookings has almost doubled, increasing from 12 percent to 23 percent between Q2 2014 and Q2 2015 worldwide. And mobile adoption appears to benefit all travel sub-categories. Mobile apps are generating 49 percent of mobile bookings for advertisers who invest in in-app tracking and advertising (worldwide, air and hotel categories), up from just 12 percent a year ago. The booking device of choice changes depending on many factors: time of day, day of the week, duration of stay, type of travel booking, etc. Smartphones account for a remarkable 47 percent of same-day hotel bookings (58 percent if tablets are included). 21 percent of online bookings are not correctly measured by advertisers, because the final transaction occurs on another device than the one where the click was made. It is even higher at 26% when the click is made on a mobile device. Hotel OTAs generate a higher share of bookings on smartphones compared to suppliers (21 percent vs. 7 percent), and the difference increases as the season progresses.
25%
21%
% OF TOTAL SALES ALL
20%
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM 15%
15%
14%
#1
15%
5%
TOTAL MOBILE
JAPAN UNITED STATES SWEDEN
24% 20% 14%
6% 10% 14%
30% 30% 28%
70% 70% 72%
CANADA DENMARK
15% 8%
11% 17%
26% 25%
74% 75%
TURKEY AUSTRALIA
21% 12%
4% 13%
25% 25%
75% 75%
SPAIN SOUTH KOREA UNITED KINGDOM
12% 21% 9%
11% 2% 13%
23% 23% 22%
77% 77% 78%
6% 16% 11% 10% BOOKINGS 11% IS 10%
22% 21% 21%
78% 79% 79%
15% 15% 14% 13%
85% 85% 86% 87%
27%
73% 73%
21%
79%
Travelers are mobilizing! 6%
5%
7%
6%
5%
0% JANUARY
TABLET
FEBRUARY
MARCH OTA
APRIL
MAY
JUNE
SUPPLIER
Increase of the mobile share since Q1 2014 (Index, worldwide)
NETHERLANDS ITALY THE SHARE OF FRANCE
[1]
MOBILE
GERMANY 6% CONTINUOUSLY GROWING 100%
9%
12%
16%
DESKTO
COUNTRY GROUP
10%
5%
SMARTPHONE
17%
16%
19%
20%
AUSTRIA BELGIUM Between BRAZIL
23%
80%
6% Q25%2015, 8%
Q2 2014 and
9% 9% 9% share 5%
the
of
mobile bookings has almost AMERICAS 18% doubled,9%increasing27% APAC12 percent to 23 percent 19% 8% from worldwide, with
60%
EMEA
10%
11%
fairly consistent growth across all markets. Mobile
40%
accounts for most of the overall growth in travel
20%
bookings since 2014.
180
0%
Q1 2014
Q2 2014
Q3 2014
Q4 2014
DESKTOP
Q1 2015
159
160
Q2 2015
MOBILE ADOPTION IS GROWING, BUT VARIABLE
MOBILE
140
Within the travel sector, some regions are more 120
mobile than others. In most Western countries, the
30%
AMERICAS APAC EMEA
18% 19% 10%
9% 8% 11%
27% 27% 21%
73% 73% 79%
RAIL
159 Mobile adoption appears to benefit all travel sub-categories,
160
with apartment rentals leading the pack at 31 percent mobile
140
JAPAN
bookings. The car rental segment is growing the fastest, with mobile bookings growing from 18 percent to 26 percent YOY.
80
25%
103
SMARTPHONE TABLET
15%
15%
13%
14%
11%
12%
10%
8%
9%
97% 34%
65%
66% 101% 93% 97%
44%
SMARTPHONE TABLET
95%
5%
SPAIN 0% UK
SMARTPHONE TABLET SMARTPHONE TABLET
47% 57%
98% 92%
[1] Jan 2014–June 2015, worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps. 60 SMARTPHONE [2] June 2015, worldwide, all travel sub-categories, OTAs, and suppliers, excluding apps. US TABLET [3] H1 2014 and H1 2015, worldwide, OTAs, and suppliers, excluding apps.
38% 78%
0
100%
90%
80%
70%
60%
50%
40%
30%
20
20%
40
10%
2
7%
47%
SMARTPHONE TABLET
20%
10%
PACKAGES
SMARTPHONE TABLET
NETHERLANDS
120
100
30%
GERMANY
180
AIR
SMARTPHONE TABLET
FRANCE35%
ITALY
ALL SUB-SECTORS BENEFIT
AVERAGE BOOKING VALUE (100% =CARBOOKING VALUE ON DESKTOP) HOTEL APARTMENTS
COUNTRY
31%
85% 86% 87%
H1 2015
85%
15% 14% 13%
30%
15%
9% 9% 5%
H1 2014
9%
6% 5% 8%
MOBILE 12% TABLET Increase in mobile bookings DESKTOP by travel sub-category between H1 2014 and H1 2015 [3]
PACKAGES
28%
6%
AUSTRIA BELGIUM BRAZIL
Q2 2015
9%
H1 2015
GERMANY
in APAC and the US. SMARTPHONE
JUN
22%
APR
H1 2014
11% 2% 13% TABLET 16% 10% 11%
25%
12% MAR 21% 9% SMARTPHONE 6% 11% 10%
H1 2015
77% 77% 78% 78% 79% 79%
FEB
5%
23% MAY 23% 22% DESKTOP 22% 21% 21%
0%
SPAIN JAN SOUTH KOREA UNITED KINGDOM NETHERLANDS ITALY FRANCE
0
Q3 2014 Q4 2014 smartphones Q1 2015dominate in tablet-loving EMEA, while 10% TABLET
HOTEL
3%
75% 75%
4%
25% 25%
19%
4% 13%
14%
21% 12%
bookings generated on tablets than on smartphones SMARTPHONE 14%
H1 2015
TURKEY AUSTRALIA
As for device preference, there are still 10% more online TABLET
20 AIR
H1 2014
74% 75%
1%
26% 25%
2%
11% 17%
17%
15% 8%
% OF TOTAL SALES 5%
14%
CANADA DENMARK 5%
SMARTPHONE
H1 2015
15%
40
15%
13%
30% 30% 28%
H1 2014
14%
6% 10% 14%
DEVICE like Germany, lag behind.
14%
13%
24% 20% 14%
18% 70% 70% 72%
H1 2015
15% JAPAN UNITED STATES 12% SWEDEN 10%
percent, while Latin America and some EU markets, 60
COUNTRY GROUP
6%
10%
more than 20 percent; in Japan it’s greater than 30 80
TOTAL 10% DESKTOP MOBILE
H1 2014
10%
TABLET
% OF TOTAL SALES ALL
% OF TOTAL SALES
20%
11% SMARTPHONE 10%
103
100 share of bookings coming from mobile devices is
11%
18%
[2]
25%
H1 2014
Share of booking by device across select countries
3 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
DESKTOP DEVICE
5% travel categories Share of SMARTPHONE bookings by device for main
0
Q4 2014 DESKTOP
Q1 2015 MOBILE
15%
13%
14%
11%
10%
8%
9%
7%
% OF TOTAL SALES
15%
14%
12%
11%
10%
8%
9%
7%
5%
100%
80%
90%
Share of bookings on mobile devices for advertisers using in-app JUNE 2014
Q2 2015
IN-APP BOOKINGS ARE A HIT DESKTOP
100%
Q2 2015
78%
90%
Q1 2015
38%
78% 92% 70%
SMARTPHONE TABLET
57% 60%
US
38%
92% 98%
80%
Q4 2014
Q3 2014
SMARTPHONE SMARTPHONE TABLET TABLET
47% all devices.
70%
Q3 2014
20
US UK
57%
60%
10%
0
92%
values
78%
40
95%
SMARTPHONE SMARTPHONE TABLET are equal across TABLET
50%
60
UK SPAIN
38%
20
47%
TABLET
40%
40
SMARTPHONE other countries. Among44% major markets, Japan SMARTPHONE TABLET 98%
50%
US
Smartphone Tablet
80
103
SPAIN most NETHERLANDS
93%95%
SMARTPHONE TABLET
remains the only country where average booking
98% 57%
4).TABLET Interestingly, tablets reach desktop levels in 97%
30%
UK
Smartphone Tablet
47%
TABLET
devices are used more often for 44% shorter stays (see SMARTPHONE
NETHERLANDS JAPAN page
40%
Smartphone Tablet
95%
103
93% 97% 101%
SMARTPHONE
on smartphones, notably because these 66% TABLET SMARTPHONE
10%
100
Spain
The average TABLETbooking value is, in most 65% markets, lower
JAPAN ITALY
10%
120
GERMANY
100%
140
FRANCE
ITALY
159
44%
80%
60
Netherlands
Smartphone Tablet
47%
97% AVERAGE BOOKING VALUE VALUE ON DESKTOP) 34% SMARTPHONE (100% = BOOKING TABLET 65% 47% SMARTPHONE TABLET 97% 66% SMARTPHONE 101% TABLET 34% SMARTPHONE
GERMANY
93% 97%
90%
80
Smartphone Tablet
70%
100
160
Japan
50%
120
180
AVERAGE BOOKING VALUE (100% = BOOKING VALUE ON DESKTOP)
SMARTPHONE TABLET
COUNTRY
101%
159
60%
140
21%66%
30%
160
11%
WEEKEND
12%
FRANCE
73% 73% 79%
9%
TABLET
COUNTRY
85% 73% 85% 73% 86% 97% 79% 87%
14%
10%
20%
10% Smartphone Tablet
40%
EMEA Italy
20%
180
PACKAGES
WEEKE WEEKDAY
12%
SMARTPHONE
77% 79% 79% 77% 78% 85% 78% 85% 79% 86% 79% 87%
14%
10% 10% 9%
20%
SPAIN 11% 23% ITALY 11%12% 10% 21% FRANCE 10%21% 11%2% 21% SOUTH KOREA 23% UNITED KINGDOM 13%and smartphones 22% Average booking values GERMANY 6%9% for tablets 9% 15% NETHERLANDS 16% categories 22% [2] compared to desktop, for main travel AUSTRIA 6%6% 9% 15% ITALY 10% 21% BELGIUM 5%11% 9% 14% FRANCE 21% BRAZIL 8%10% 5%11% 13% Country GERMANY 15% AMERICAS 18%6% 9%9% 27% AUSTRIA 15% 47% Smartphone APAC 19%6% 8%9% 27% France BELGIUM 5% 9% 14% Tablet EMEA 10% 11% 21% BRAZIL 8% 5% 13% 34% Smartphone AMERICAS 18% 9% 27% Germany Tablet APAC 19% 8% 27%65%
PACKAGES HOTEL
3%
22% 25% 25% 22%
4%
13% 4% 13% 16%
1%
9%21% 6%12%
3%
packages categories, but the2%opposite is25%true for 77% 21%8% 23% 17% 75%
5%
4%
AIR
SMARTPHONE TABLET TABLET SMARTPHONE SMARTPHONE TABLET TABLET 1%
78% 75% 75% 78%
HOTEL
WEEKD
% OF TOTAL SALES
2%
SOUTH KOREA DENMARK UNITED KINGDOM TURKEY hotels. AUSTRALIA NETHERLANDS
DEVICE SMARTPHONE
2%
75% 70% 75% 70% 75% 72% 77% 74%
[1]
10%
TABLET
5%
AIR
for74%
DENMARK 8% 17% 25% JAPAN 24%example,6%tablets generate 30% certain bookings. For TURKEY 21% 4% 25% UNITED STATES 20% 10% 30% AUSTRALIA 12%14% 13% 25% more bookings than smartphones SWEDEN 14% for the 28%air and SPAIN 12%15% 11%11% 23% CANADA 26%
% OF TOTAL SALES
12%
70% DESKTOP 70% 72%
13%
COUNTRY GROUP JAPAN 24% 6% 30% DEVICE MATTERS SMARTPHONE TABLET TOTAL UNITED STATES 20% 10% 30% MOBILE SWEDEN 14% 14% 28% COUNTRY Mobile GROUP users appear devices CANADA 15% to prefer 11% certain 26%
6%
TOTAL MOBILE
30%
TABLET
6%
SMARTPHONE
12%JUNE
MOBILE
[3]
18
2014
For advertisers who have already invested in in-app in the air and hotel sub-categories, mobile apps
51%
(worldwide), up from just 12 percent a year ago. In-
51%
AIR
CAR
PACKAGES
HOTEL
APARTMENTS
30%
AIR
CAR
PACKAGES
HOTEL
35%
APARTMENTS
31%
RAIL
30%
25%
28%
app advertising and proper tracking are increasingly 31%
40% 40%
JUNE 2015
49% JULY 2015
1 2015
H1 2015
H1 2014 1 2014
1 2015
H1 2015
1 2014
H1 2014
18%
H1 2015 1 2015
1 2015
1 2014
H1 2014
14%
19%
14% H1 2014
H1 2015 1 2014
17%
14%
15%
14%
H1 2015 1 2015
1 2014
0%
H1 2014
14%
5%
H1 2014
0%
1 2015
14%
[1] June 2015, in ES, UK, US, NL, IT, JP, DE, FR, AU — OTAs and suppliers, excluding apps. 15% [2] June 2015, in US, UK, ES, NL, IT, JP, DE, FR, AU — Hotel, Air, Packages — OTAs and suppliers, excluding apps. 5% [3] 10% June 2014 - July 2015, Worldwide, Air and Hotel, Comparators excluded 10%
6
JUNE 2015
49%JULY 2015
22%
30%
28%
25% 22%
19%
18%
15% 20%
17%
25%
15%
20%
25%
30% becoming must-haves for travel advertisers.
1 2014 H1 2015
% OF TOTAL SALES ALL
35%
% OF TOTAL SALES ALL
12%
are generating 49 percent of all mobile bookings
RAIL
IN-APP MOBILE WEB IN-APP MOBILE WEB
14
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
#2
Smartphones dominate for last-minute bookings
Bookings by device during weekdays and weekend days in the US
[1]
TO EACH DEVICE A TIME AND PLACE HOTEL when it comes to Travelers clearly have preferences
8%
NIGHT and with which device. The share of when they 1 book
10% bookings is significantly higher during the smartphone SMARTPHONE
weekend 18% (+9 points). In the US, weekend bookings are
100%
90%
80%
70%
60%
60% 50%
12% 30%
10%
0%
20%
28%
WEEKEND
DURATION OF STAY
73%
40%
19%
WEEKDAY
nearly 40 percent mobile (+11 points).
TABLET
72% TABLET
DESKTOP
DESKTOP
During weekdays, travelers also have their preferred moments. Smartphones account for 22 percent of the
15%
14%
SMARTPHONE
2-7 NIGHTS
MORE THAN 7 NIGHTS
bookings in the morning (37 percent including tablets) 10%
KTOP) 100%
Bookings 90% by device when getting closer to the check-in day
%
[2]
80%
% OF TOTAL SALES
100% 90% 80%
% OF TOTAL SALES
01%
%
%
70%
60% 50%
8%
and just 16 percent in the afternoon. This 10% pattern applies 13% across all sub-categories and is especially pronounced in regions like France and Germany, where the share of 77%
70%
smartphone bookings can swing from 7 percent to82% 25
60%
percent depending on the hour of the day and the day
50%
of the week.
40%
FOR160 A LAST-MINUTE HOTEL BOOKING, TRAVELERS
30%
GRAB A SMARTPHONE
20%
40%
10%
30%
0%
140
Smartphones account for a remarkable 47 percent of 120 10 AND MORE
20%
same-day hotel bookings. Add in tablets, and the share 100
DAYS BEFORE CHECK-IN
10%
SMARTPHONE
0%
TABLET
DESKTOP
is 58 percent. This is a clear reason to think mobile-first 80
for those last-minute room discounts and offers.
100%
60 40
1-5 PAGE VIEWS
20
8% SMARTPHONE
18%
0
JANUARY
TABLET
74%
FEBRUARY
EUROPE
DESKTOP
APAC
MARCH
APRIL
EMERGING MARKETS
MAY LATAM
JUNE
NORTH AMERICA
“Advertisers should think mobile-first for last-minute room discounts and offers” % OF TOTAL SALES
[1] June 2015 — all travel sub-verticals, OTAs, and suppliers, United States; excluding apps [2] Worldwide, Hotels, June 2015 — OTAs and suppliers, excluding apps. TABLET SMARTPHONE 4
100%
72%
90%
80%
83%
77%
17%
70%
11%
60%
JUN
12%
50%
77%
11%
0%
7%
14%
JAN
40%
10%
30%
9%
20%
MORE THAN 100 PAGE VIEWS
10%
6-100 PAGE VIEWS
DESKTOP
15
14
2-7 NIGHTS
10%
KTOP)
10%
13%
100%
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
8%
5
90%
% % OF TOTAL SALES
80%
01%
%
77%
82%
70% 60% 50% 40% 30%
160
20%
%
140
10% 0%
%
120 10 AND MORE
100
DAYS BEFORE CHECK-IN SMARTPHONE
TABLET
DESKTOP
Bookings by device, depending on the number of page views before booking [1] 100%
80
THE JOURNEY BEFORE THE JOURNEY 60
Smartphones are often preferred for making a simple 40
1-5 PAGE VIEWS
booking, while consumers appear to prefer desktops 20
8% SMARTPHONE
18%
74%
during the comparison phase. Indeed, among bookings 0
FEBRUARY MARCH APRIL MAY than 18 JUNE precededJANUARY by fewer than five page views, more EUROPE from APAC smartphones. EMERGING MARKETS But LATAM AMERICA percent are made for NORTH bookings
TABLET DESKTOP
preceded by more than 100 page views, smartphones account for only 7 percent.
% OF TOTAL SALES
6-100 PAGE VIEWS
MORE THAN 100 PAGE VIEWS
9%
11%
JAN
7%
14%
This shows the clear role smartphones have in the buying 12%
77%
journey, and emphasizes why cross-device tracking is so
10%
JUNCriteo 11% observes 17% that 21 percent of online bookings 72% vital. 100%
90%
80%
70%
60%
50%
40%
30%
20%
83%
10%
0%
are not correctly measured by advertisers, because the 77%
final transaction occurs on another device than the one where the click was made. It is even higher at 26 percent
TABLET DESKTOP when the clickSMARTPHONE is made on a mobile device. Users simply
finalize their bookings on the devices of their choice. Bookings by device depending on the duration of stay
[2]
SHORT STAY, SMALL SCREEN 25%
When booking shorter stays, travelers tend to use mobile 1 NIGHT
devices more often. Smartphones in particular account
10%
60%
SMARTPHONE
18%
more, but they register 18 percent of one-night 17% stays.
DESKTOP
ESKTOP
2-7 NIGHTS
MORE THAN 7 NIGHTS
10% 10%
13%
16%
15%
15% and remain around 15% Tablets are very stable 10 percent 14%
regardless of the duration of the stay.
TABLET
72%
21%
20%
for just 10 percent of bookings for stays of a week or % OF TOTAL SALES ALL
73%
HOTEL DURATION OF STAY
100%
90%
MORE THAN 7 NIGHTS
8%
10%
5%
5%
6%
5%
7%
6%
“21% of online bookings are not correctly measured by advertisers” 0%
JANUARY
FEBRUARY
MARCH
OTA
77%
5%
82%
100%
APRIL
MAY
JUNE
SUPPLIER
9%
12%
16%
19%
20%
23%
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
80% 160
[1] June 2015 — Worldwide — Hotels — OTAs and suppliers, excluding apps. [2] Worldwide, Hotel advertisers, June 2015, excluding apps. 140
60%
40%
120 20% 100 0% 80
5%
6%
5%
5%
5%
6%
0% JANUARY
FEBRUARY
MARCH
APRIL
MAY
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM OTA
#3
100%
9%
12%
Q1 2014
Q2 2014
80%
60%
JUNE
SUPPLIER
Travel season is mobile season 16%
19%
20%
23%
Q3 2014
Q4 2014
Q1 2015
Q2 2015
40%
20%
0%
DESKTOP
MOBILE
Share of hotel bookings by month, from January to June 2015
[1]
The spring and summer seasons see an acceleration of mobile adoption. Bookings made on smartphones grow steadily between January and June in most regions,
30%
11%
% OF TOTAL SALES
25%
20%
10%
10%
11%
10%
18%
15%
10%
12%
13%
14%
13%
except in the Southern Hemisphere.
10%
15%
Hotel bookings made on smartphones increase from 12 percent to 18 percent between January and June. This is partly because of seasonal travel, but also because travelers are more likely to be out and about (and away
5%
from a desktop) as the summer progresses.
0% JAN
FEB
MAR
SMARTPHONE
APR
TABLET
MAY
JUN
DESKTOP
[1] H1 2015 — US, UK, ES, NL, IT, JP, DE, FR, AU — Hotels — OTA and suppliers, excluding apps. 6
7 TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
Share of bookings on Smartphone for OTAs and suppliers, H1 2015
[1]
HOTEL OTAs LEAD IN MOBILE The share of bookings generated from smartphones is
25%
roughly three times higher for OTAs vs. hotel suppliers travel season — from 19 percent to 26 percent from 15%
January to June, while suppliers don’t get past the 7
17%
16%
15%
14%
15%
percent mark during the entire period.
10%
5%
5%
6%
5%
5%
7%
6%
0% JANUARY
FEBRUARY
MARCH OTA
100%
APRIL
MAY
JUNE
SUPPLIER
9%
12%
16%
19%
20%
23%
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
80%
60%
40%
20%
0%
DESKTOP
MOBILE
30%
11%
25%
% OF TOTAL SALES
% OF TOTAL SALES ALL
themselves, and the disparity increases throughout the
21%
20%
20%
10%
10%
11%
10%
10%
18%
15%
10%
12%
13%
14%
13%
15%
5%
0% JAN
FEB
MAR
SMARTPHONE
APR
TABLET
MAY
DESKTOP
JUN
[1] H1 2015 – US, UK, ES, NL, IT, JP, DE, FR, AU – Hotel – OTA and suppliers, excluding apps.
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
Conclusion Implications for travel advertisers: Comprehensive tracking across all devices can account for 21 percent uplift in campaign bookings, as decisions and transactions take place on all devices. Advertisers who invest in in-app tracking and advertising generate almost half of mobile bookings (49%) directly from applications. As complexity increases in all possible ways for advertisers — seasonality, users’ behaviors, devices — programmatic buying becomes a media planning facilitator.
Methodology: This report comes from the analysis of data collected from more than 500 travel advertisers since early 2014, worldwide. Comparators were not taken into account. Instead, the study focuses on travel suppliers and online travel agencies. The number of bookings are those measured directly on advertisers’ websites and do not reflect the activity of Criteo. This methodology is compliant with the one used for the Mobile Commerce Report published by Criteo every quarter.
Authors: Daniele Beccari, Charlotte Catimel, Florent Maillard 8
9
How Criteo helps travel advertisers. Covering:
AIRLINES
HOTELS
RAIL
CAR RENTAL
PACKAGES
ACTIVITIES
OTAs
CRUISE
DATA-DRIVEN ROI
VOLUME & SCALE
- Programmatic media buying
- Global reach of more than
based on individual user value
1 billion monthly users*
- Personalized recommendations
- Mobile on web and apps, iOS
for true 1:1 marketing
and Android out of the box
- Yield- and value-based targeting
- Cross-device intent prediction
BRAND CONTROL
GLOBAL COMPLIANCE
- Premium inventory on top-tier publishers
- Global privacy compliance program
- Flexible, self-optimizing real-time ads
- Advanced opt-out features
- Cross-sell campaigns
- Multi-lingual and multi-currency campaigns
* According to comScore MMX, Criteo exposes 1,065MM unique viewers worldwide (Age 15+, Worldwide, June 2015).
TRAVEL FLASH REPORT: BOOKING ON MOBILE GOES MAINSTREAM
About Criteo. Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,600 employees in 27 offices across the Americas, EMEA and Asia-Pacific, serving over 8,500 advertisers worldwide and with direct relationships with over 10,000 publishers.
For more information, please visit www.criteo.com
Copyright © 2015 Criteo
SEPTEMBER 2015