Tune in cover - Demos

Dec 7, 2014 - than ever before…” ... a dynamic and open economy also produce good ..... supporting a campaign on social media in greater numbers than.
540KB Sizes 0 Downloads 378 Views
Tune in cover

24/12/14

2:43 pm

Page 1

Jonathan Birdwell is Head of the Citizenship and Political Participation programme at Demos. Charlie Cadywould is a Junior Associate at Demos. Louis Reynolds is a Researcher in the Citizenship and Political Participation programme at Demos.

ISBN 978-1-909037-78-6 £10 © Demos 2014

Tune In, Turn Out | Jonathan Birdwell · Charlie Cadywould · Louis Reynolds

The next election is set to be the closest and most unpredictable in living memory. The British political system is being shaken up in a way not seen for at least 70 years, with the Conservative and Labour parties no longer the dominant electoral forces they once were. It is in this context that young people could find themselves becoming a significant electoral force. The Scottish Referendum demonstrated the impact that the youth vote can have: yet young people still need to be convinced of the importance of voting. They remain less likely to vote than older generations, and many are disengaged from traditional politics completely. Based on a representative survey and focus groups, this report presents a detailed look at 18 to 25-year-olds ahead of the general election: whether they plan to vote, what issues are they concerned about, and what policies would make them more likely to vote. It also looks at what larger reforms young people want to see, and what tools can be used to nudge them towards the voting booth. The research finds over half of young people say they will vote in 2015, and a further quarter say they will probably vote. The task for political parties and third sector organisations is to turn this intention into action. The research shows that young people want clear policies that tackle unemployment, affordable housing, living costs, the cost of education and mental health. They also want to see more diversity among MPs, better behaviour and better use of social media to communicate policies to young people. The youth vote is there to be won: this report calls on all parties to realise this potential and reap the rewards come May 2015.

“In 2015, young people could find themselves with more electoral power than ever before…” TUNE IN, TURN OUT Jonathan Birdwell Charlie Cadywould Louis Reynolds

Tune in cover

24/12/14

2:43 pm

Page 2

This project was supported by:

Demos is Britain’s leading cross-party think tank. We produce original research, publish innovative thinkers and host thought-provoking events. We have spent 20 years at the centre of the policy debate, with an overarching mission to bring politics closer to people. Demos is now exploring some of the most persistent frictions within modern politics, especially in those areas where there is a significant gap between the intuitions of the ordinary voter and political leaders. Can a liberal politics also be a popular politics? How can policy address widespread anxieties over social issues such as welfare, diversity and family life? How can a dynamic and open economy also produce good jobs, empower consumers and connect companies to the communities in which they operate? Our worldview is reflected in the methods we employ: we recognise that the public often have insights that the experts do not. We pride ourselves in working together with the people who are the focus of our research. Alongside quantitative research, Demos pioneers new forms of deliberative work, from citizens’ juries and ethnography to social media analysis. Demos is an independent, educational charity. In keeping with our mission, all our work is available to download for free under an open access licence and all our funders are listed in our yearly accounts. Find out more at www.demos.co.uk

First published in 2014 © Demos. Some rights reserved Magdalen House, 136 Tooley Street, London, SE1 2TU, UK ISBN 978 1 909037 79 3 Series design by modernactivity Typeset by Chat Noir Design, Charente Set in Gotham Rou