Genpact not only keeps you in the game, but also helps you move ahead with the power of science and process optimization
LIFE SCIENCES
Turn to social media-based brand tracking for continuous insights Genpact provides marketers and competitive intelligence professionals in the pharmaceutical industry with a robust social media framework that can be customized to deliver continuous brand insights on multiple parameters- Awareness, perception, sentiments and consideration of a drug.
In the pharmaceutical world, the current brand tracking approach of primary research is not only expensive, it is fraught with limitations. Primary market research is normally undertaken either annually or bi-annually. It is time consuming and does not give you the flexibility to add any new attributes to the study. Moreover, it doesn’t cover social media which is growing at a rapid pace, causing a paradigm shift in the stakeholder role and their influence. Today, a host of stakeholders including physicians, patients, payers, regulatory agencies and care givers are increasingly shaping perception of drugs and therefore impacting brands.
This framework with its unique features like drug awareness, drug perception, drug sentiments and drug consideration provides an in-depth analysis of the brand. Moreover, its comprehensive brand insights are fully customizable and available on a continuous basis. Track by • Competitors • Geographics • Segments
Given this changing scenario, traditional brand tracking tools in the market are challenged to determine stakeholder sentiments accurately. With information overload, missing insights, and lack of relevant screening filters, these brand tracking tools fail to equip marketers with brand insights that matter.
Genpact’s social media-led framework for brand tracking Our brand tracking framework is designed to provide insights to pharma professionals on multiple parameters which traditional methods may be slow and expensive to deliver.
Customize • Frequency • Metrics • Scope Genpact Brand Tracker Framework
Features Our brand tracking framework allows you to selectively listen and gauge the drug awareness among different stakeholders and geographies based on your objectives. Not only this, it helps in benchmarking and tracking the success of your campaigns over time. It also determines the sentiment type and captures feedback; understands perception and experience of drugs and, loyalty and its drivers, thereby, providing a list of actionable insights for the brand managers. In addition, our social media brand tracker can be an augment to the traditional monitoring approach using the rich repository of stakeholder opinion online. You can get a better understanding of the sales drivers/brand favorability fluctuations, linking stakeholder opinions with sales performance. This information can be a strong input to your marketing and communication campaigns. Thus, social media brand tracking can provide new and insightful details not captured by traditional methods.
Drug awareness
Drug perception
Helping you track awareness levels through conversation volume tracking based on competition, channels, regions, languages, and stakeholders
Helping you understand perception and experience of drugs, and themes that stakeholders associate with the brand
Drug sentiment
Drug consideration
Helping you discover discussion tone around the drug, determine sentiment type, and capture unsolicited feedback from such sentiments
Helping you understand switching behaviors, loyalty, new entrants to the category, and key influencers
We also provide Patient Pathway analysis that captures the above features at various stages- pre-diagnosis, diagnosis, treatment, and post-treatment.
Why Genpact? Top reasons: We provide human-enabled filtering that provides superior metrics Drive best-in-class content aggregation through a source-agnostic approach. We use proprietary tools (MediaInteractive) and other licensed tools for comprehensive content aggregation Accurate tagging of conversations by relevance, content, sentiment and context using human intelligence interfaced with best-in-class technology Multilingual analysis using a hybrid approach of translation tools, combined with in-house as well as an on-demand partner pool of language experts Wide coverage of therapeutic areas and disease indications Pioneers in social media tracking in the pharma industry, with a clientele including 7 of the Top 10 pharmaceutical companies
About Genpact
For More Information, Contact:
Genpact Limited (NYSE:G), a global leader in business process management and technology services, leverages the power of smarter processes, smarter analytics and smarter technology to help its clients drive intelligence across the enterprise. Genpact’s Smart Enterprise Processes (SEPSM) framework, its unique science of process combined with deep domain expertise in multiple industry verticals, leads to superior business outcomes. Genpact’s Smart Decision Services deliver valuable business insights to its clients through targeted analytics, reengineering expertise, and advanced risk management. Making technology more intelligent by embedding it with process and data insights, Genpact also offers a wide variety of technology solutions for better business outcomes.
Arun Swamy Vice President Research & Media Services
[email protected]
For more information, visit www.genpact.com. Follow Genpact on Twitter, Facebook and LinkedIn. Copyright © Genpact 2012. All Rights Reserved.
