10,0. 6. FILM. American Pie V. Wed. 20/03/2013. 3,74. 54. 12,6. 7. FILM. Flubber. Sat. 09/03/2013. 3,70. 53. 9,6. 8. FIL
TV is not dead! Belgian TV Performances Tracking March 2013
Agenda
Viewing Time Share of market evolution on monthly basis Audience evolution & Top Programs of the month Ad Spends Evolution and Shares
2
Trends | Viewing Time Viewing Time is slightly increasing vs. Y‐1, especially in the South ‐ despite the increase of Internet use ‐ thanks to the penetration of Digibox
3
Source : CIM Audimetrie (ATS) – FY 2011 – FY 2012 – YtD Mar 2013 – All Day ‐ Live+6 (+guests) – PRP 18‐54
NORTHERN PERFORMANCES March 2013
4
Share of Market | Monthly Evolution Vs. Y‐1
5
Source : CIM Audimetrie (SHR %) – Mar 2013 – 17:00‐24:00 – Live+6 (+guests) – PRP 18‐54
Share of Market | Channels Year‐to‐Date SOM Evolution - NORTH PRP 18-54 | 17:00:00 - 24:00:00 YtD 2012
YtD 2013
VTM 2BE VITAYA VIER VIJF DISCOVERY ACHT NAT GEO NJAM! FOXLIFE
30,0% 6,1% 23,7% 8,7% 3,8% 11,0% 4,6% 0,7% 0,3% 0,6% 0,4% N/A
26,1% 6,6% 23,4% 8,4% 4,4% 11,0% 4,8% 1,1% 0,6% 0,7% 0,4% 0,1%
EVOLUTION ‘13 vs ‘12 -13,1% 8,0% -1,4% -3,8% 16,2% 0,1% 5,7% 56,9% 114,8% 21,4% 7,3% N/A
OTHERS
10,1%
12,4%
22,2%
EEN Ketnet Canvas
6
Source : CIM Audimetrie (SHR %) – YtD Mar 2013 – 17:00‐24:00 – Live+6 + guests – PRP 18‐54
Share of Audience | Commercial shr. 54% of total SOA
7
55% of total SOA
Source : CIM Audimetrie (SHR %) – YtD Mar 2013 – 17:00‐24:00 – Live+6 (+guests) – PRP 18‐54
Share of Market | Sales Houses Vs. Y‐1 VAR : EEN
Ketnet Canvas
VMMa : VTM 2BE VITAYA
SBS : VIER VIJF Discovery
TRANSFER : ACHT NJAM! NAT GEO FOXLIFE (in 2013)
8
Source : CIM Audimetrie (SHR %) – Mar 2013 – 17:00‐24:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
9
Source : CIM Audimetrie (RAT %) – Mar 2013 – 17:00‐23:00 – Live+6 + guests – PRP 18‐54
Top Programs of the month March 2013 on PRP 18‐54 : Rank
Description
Channel
Date
Rat %
Rat# ‘000
Shr %
1
Salamander
EEN
17/03/2013
33,31
644
53,9
2
The Voice van Vlaanderen
EEN
15/03/2013
22,91
444
47,5
3
Met Man en Macht
EEN
04/03/2013
19,86
385
32,4
4
Voetbal, National Team
Ketnet
26/03/2013
18,93
366
42,4
5
Het Perfecte Koppel
VTM
17/03/2013
17,96
347
40,7
6
Wolven
EEN
05/03/2013
17,76
344
33,6
7
Thuis
EEN
25/03/2013
17,33
336
37,4
8
Het 7‐uur Journaal
EEN
13/03/2013
16,75
324
44,1
9
Danni Lowinski
EEN
07/03/2013
16,69
323
33,1
10
Zone Stad
VTM
04/03/2013
16,48
319
28,5
11
Flikken Maastricht
VIER
31/03/2013
15,92
308
34,7
12
De neus van Pinokkio
EEN
31/03/2013
15,86
307
38,5
13
Creme de la Creme
EEN
04/03/2013
15,85
307
27,0
14
Wat Als?
25/03/2013
15,84
307
30,6
15
De Bleekweide
03/03/2013
15,42
299
33,6
! Every program appears only once in the chart, the day of its best audience ! 10
Source : CIM Audimetrie (RAT%) – Mar 2013 – All Day – Live+6 +guests – PRP 18‐54
Audience evolution | EEN MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
11
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Salamander
Sun.17/03/2013
33,31
644
53,9
2
Salamander
Sun.03/03/2013
30,07
582
52,7
3
Salamander
Sun.10/03/2013
28,33
548
50,2
4
Het Perfecte Koppel
Sun.17/03/2013
17,96
347
40,7
5
Het Perfecte Koppel
Sun.10/03/2013
17,89
346
42,1
6
Wolven
Tue.05/03/2013
17,76
344
33,6
7
Thuis
Mon.25/03/2013
17,33
336
37,4
8
Thuis
Tue.19/03/2013
17,04
327
39,0
9
Thuis
Wed.06/03/2013
17,00
329
36,9
10
Het 7‐uur Journaal
Wed.13/03/2013
16,75
324
44,1
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | VTM MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
12
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
The Voice van Vlaanderen
Fr.15/03/2013
22,91
444
47,5
2
The Voice van Vlaanderen
Fri.01/03/2013
21,86
423
47,0
3
The Voice van Vlaanderen
Fri.08/03/2013
21,51
417
47,6
4
The Voice van Vlaanderen
Fri.29/03/2013
18,18
352
45,3
5
Danni Lowinski
Thur.07/03/2013
16,69
323
33,1
6
The Voice van Vlaanderen
Fri.22/03/2013
16,58
321
30,9
7
Zone Stat
Mon.04/03/2013
16,48
319
28,5
8
Danni Lowinski
Thur.28/03/2013
15,89
308
36,2
9
Creme de la Creme
Mon.04/03/2013
15,85
307
27,0
10
Danni Lowinski
Thur.21/03/2013
15,63
303
32,0
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | VIER MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
13
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Met man en macht
Mon. 04/03/2013
19,86
385
32,4
2
Met man en macht
Mon. 11/03/2013
19,16
371
32,1
3
Met man en macht
Mon. 18/03/2013
18,88
366
31,3
4
Voetbal , National Team
Fri. 22/03/2013
14,62
283
30,3
5
Scheire en de Schepping
Thur. 21/03/2013
12,55
243
26,5
6
Scheire en de Schepping
Thur. 07/03/2013
10,74
208
23,1
7
Scheire en de Schepping
Thur. 28/03/2013
9,54
185
22,7
8
Scheire en de Schepping
Thur. 14/03/2013
8,93
173
20,9
9
The Mentalist
Sun. 24/03/2013
8,28
160
16,8
10
Is ‘t nog ver?
Tue. 19/03/2013
8,15
156
19,5
Source : CIM Audimetrie (RAT %) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | OTHERS MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
1. 2. 3. Wat Als?
1. Overspel 2. An officer and a murderer 3. Overspel
1. 2. 3. Grey’s Anatomy
14
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Ad Spends | Evolution and Shares Global Northern TV is increasing vs. Y‐1 % Evol ‘13 vs ‘12
Week 9
Week 10
Week 11
Week 12
Week 13
Year‐to‐Date
Total *
+ 11 %
+ 9 %
+ 30 %
‐ 0,3 %
‐4%
+ 6,3 %
Week 11
Week 12
(weeks 1 to 13)
*VMMa + SBS + VRT
SOI
15
Week 9
Week 10
Week 13
Year‐to‐Date
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
VTM
50%
45%
52%
44%
49%
44%
51%
43%
50%
43%
50%
42%
2 BE
12%
9%
12%
10%
12%
9%
12%
10%
12%
11%
11%
10%
VITAYA
4%
4%
4%
4%
5%
4%
5%
4%
5%
4%
5%
4%
VMMa
66%
58%
68%
58%
66%
57%
68%
57%
67%
58%
66%
56%
VIER
21%
21%
19%
21%
21%
22%
19%
24%
19%
21%
20%
21%
VIJF
6%
7%
6%
8%
6%
9%
6%
8%
6%
9%
6%
8%
SBS
27%
28%
25%
29%
27%
31%
25%
32%
25%
30%
26%
29%
VAR
7%
14%
7%
13%
7%
12%
7%
11%
8%
12%
8%
15%
Evol. 13’ vs. ‘12
=
Source : CIM Audimetrie (PRICE) – Mar 2013 – 02:00‐26:00
Conclusion | NORTH Eén remains the leading channel although its performances are suffering vs. Y‐1 with a consecutive drop in shares since the beginning of the year 2013 • High results for the duo “Het Perfecte Koppel” + “Salamander” on Sunday (end = week 13)
On Friday, ‘The Voice Vlaanderen’ on VTM keeps having success for the 2nd season Whereas Monday is the best day of VIER thanks to ‘Met Man met Macht’
Smaller channels ‐ such as Vitaya or VIJF – continues having good or even better results compared to last year Football, especially the Red Devils (national team), keeps getting the public’s enthusiasm with amazing level of audience Conclusion : EEN is the main looser in the North with – 4 pts. of share vs. Mar‐2012. VMM and SBS are fighting to remain stable, despite a small advantage for SBS vs. Y‐1. Consequently, SBS is gaining more power than VMMa in terms of share and in terms of investments.
16
SOUTHERN PERFORMANCES March 2013
17
Share of Market | Monthly Evolution Vs. Y‐1
18
Source : CIM Audimetrie (SHR %) – Mar 2013 – 17:00‐24:00 – Live+6 (+ guests) – PRP 18‐54
Share of Market | Channels Year‐To‐Date
SOM Evolution - SOUTH PRP 18-54 | 17:00:00 - 24:00:00 YtD 2012
YtD 2013
EVOLUTION ‘13 vs ‘12
RTL-TVI
27,7%
25,9%
-6,7%
Club RTL
5,5%
6,1%
11,9%
Plug RTL
3,4%
3,5%
0,9%
La Une
13,7%
13,5%
-2,0%
La Deux
4,5%
4,6%
2,9%
BE 1
0,6%
0,5%
-26,2%
AB3
4,7%
5,0%
5,7%
Others FR
34,9%
34,9%
0,1%
OTHERS
5,0%
6,2%
23,4%
19
Source : CIM Audimetrie (SHR %) – YtD Mar 2013 – 17:00‐24:00 – Live+6 (+ guests) – PRP 18‐54
Share of Audience | Commercial shr. 60% of total SOA
20
59% of total SOA
Source : CIM Audimetrie (SHR %) – YtD Mar 2013 – 17:00‐24:00 – Live+6 (+ guests) – PRP 18‐54
Share of Market | Sales Houses Vs. Y‐1
IPB : RTL + CLUB + PLUG
RMB : LA UNE + LA DEUX + BE 1 + AB3 ! AB3 incl. in RMB figures for 2012 even if not yet sold (=> like‐to‐like comparison) !
OTHERS FR. : Belgian regional channels + French channels
21
Source : CIM Audimetrie (SHR %) – Mar 2013 – 17:00‐24:00 – Live+6 (+ guests) – PRP 18‐54
Audience evolution MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
22
Source : CIM Audimetrie (RAT %) – Mar 2013 – 17:00‐23:00 – Live+6 + guests – PRP 18‐54
Top Programs of the month March 2013 on PRP 18‐54 : Rank
Description
1
Channel
Date
Rat %
Rat# ‘000
Shr %
FILM. Rien à déclarer
14/03/2013
27,34
395
57,3
2
Top Chef
25/03/2013
19,6
284
44,3
3
FILM. Prince of Persia
28/03/2013
19,59
283
47,5
4
Edition Speciale
12/03/2013
19,38
280
47,2
5
Francois Pirette
24/03/2013
16,70
241
34,5
6
Le Journal de 19h
25/03/2013
16,53
239
45,2
7
FILM. Bienvenue chez les Chtis
17/03/2013
16,39
237
41,8
8
FILM. Unstoppable
21/03/2013
16,34
236
37,4
9
Castle
27/03/2013
16,25
235
41,2
10
The Voice Belgique
19/03/2013
16,10
231
35,8
11
Scènes de Ménages
21/03/2013
15,76
228
36,1
12
Images à l’Appui
04/03/2013
15,35
222
33,3
13
Les Experts
03/03/2013
15,33
222
31,0
14
Foot. National Team
26/03/2013
15,29
221
31,8
15
Foot. National Team
22/03/2013
15,21
220
36,6
! Every program appears only once in the chart, the day of its best audience ! 23
Source : CIM Audimetrie (RAT %) – Mar 2013 – All Day – Live+6 + guests – PRP 18‐54
Audience evolution | RTL TVI MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
24
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
FILM. Rien à Declarer
Thur. 14/03/2013
27,34
395
57,3
2
Top Chef
Mon. 25/03/2013
19,61
284
44,3
3
FILM. Prince of Persia
Thur. 28/03/2013
19,59
283
47,5
4
Edition Speciale
Tue. 12/03/2013
19,38
280
47,2
5
Top Chef
Mon. 11/03/2013
19,25
278
40,1
6
Top Chef
Mon. 18/03/2013
19,22
278
46,6
7
Edition Speciale
Wed. 13/03/2013
18,57
268
40,7
8
Top Chef
Mon. 04/03/2013
17,66
255
40,2
9
Francois Pirette
Sun. 24/03/2013
16,70
241
34,5
10
Le Journal de 19h
Mon. 25/03/2013
16,53
239
45,2
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | LA UNE MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
25
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
The Voice Belgique
Tue. 19/03/2013
16,10
231
35,8
2
The Voice Belgique
Tue. 05/03/2013
15,93
230
31,6
3
Foot. National Team
Fri. 22/03/2013
15,21
220
36,6
4
The Voice Belgique
Tue. 12/03/2013
15,11
218
29,3
5
Edition Speciale
Tue. 12/03/2013
13,8
199
31,3
6
Le 19.30
Sun. 17/03/2013
11,64
168
27,9
7
FILM. Au‐dela
Mon. 11/03/2013
11,58
167
22,8
8
The Voice Belgique
Tue. 26/03/2013
11,50
166
21,8
9
Le 19.30
Mon. 11/03/2013
11,28
163
26,2
10
Le 19.30
Tue. 05/03/2013
11,24
162
28,3
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | AB3 MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
26
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
90’ Enquetes
Sun. 24/03/2013
4,54
66
15,3
2
90’ Enquetes
Sun. 31/03/2013
4,44
64
12,8
3
FILM. Bridget Jones
Sun. 17/03/2013
4,34
63
15,8
4
Reporters
Sun. 10/03/2013
4,25
61
8,8
5
90’ Enquetes
Sun. 31/03/2013
4,25
61
10,0
6
FILM. American Pie V
Wed. 20/03/2013
3,74
54
12,6
7
FILM. Flubber
Sat. 09/03/2013
3,70
53
9,6
8
FILM. Le retour de la momie
Sun. 24/03/2013
3,69
53
14,6
9
FILM. Toy story II
Sat. 23/03/2013
2,98
43
7,2
10
FILM. 17 ans Encore
Wed. 27/03/2013
2,97
43
7,0
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Audience evolution | OTHERS MARCH 2013 | Average Rating % | 17:00‐23:00 on PRP 18‐54
1. 2.3. Game of Thrones
1. Foot, National Team 2. Esprits Criminels 3. Foot UEFA
1.2. Cauche‐ mar en cuisine 3. Cold Case
27
Source : CIM Audimetrie (RAT%) – Mar 2013 – 17:00‐23:00 – Live+6 (+guests) – PRP 18‐54
Ad Spends | Evolution and Shares Global Southern TV is declining vs. Y‐1 % Evol ‘13 vs ‘12
Week 9
Week 10
Week 11
Week 12
Week 13
Year‐to‐Date
Total *
+ 4 %
‐ 6 %
+ 28 %
+ 5 %
‐5%
‐ 2 %
Week 9
Week 10
(weeks 1 to 13)
*IPB + RMB (+AB)
SOI
28
Week 11
Week 12
Week 13
Year‐to‐Date
Evol.
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
2012
2013
RTL
55%
51%
54%
49%
50%
51%
55%
51%
56%
48%
55%
52%
CLUB
9%
9%
9%
10%
10%
11%
10%
10%
10%
12%
9%
9%
=
PLUG
3%
4%
3%
3%
4%
3%
4%
3%
4%
3%
4%
4%
=
IPB
67%
64%
66%
62%
64%
65%
69%
64%
70%
63%
68%
65%
La Une
24%
24%
25%
27%
26%
24%
23%
25%
22%
25%
23%
24%
La Deux
6%
7%
5%
6%
6%
6%
5%
6%
5%
6%
6%
6%
AB3
3%
5%
4%
5%
4%
5%
3%
5%
3%
6%
3%
5%
RMB
33%
36%
34%
38%
36%
35%
31%
36%
30%
37%
32%
35%
13’ vs. ‘12
=
Source : CIM Audimetrie (PRICE) – Mar 2013 – 02:00‐26:00
Conclusion | SOUTH RTL TVI is still dominating the southern TV scene Monday is RTL’s best day with the big success for the fourth season of “Top Chef”, round 40% of shares
La Une remains stable at the second place Tuesday is its best day with the success of the second season of “The Voice Belgique”, round 30‐35% of shares
Attracting program types: Football, thanks to its amazing success, continues to drive the channels’ shares up (for ex, Club RTL). Movies have a renewed interest among the TV viewers with a good level of audience for each channel vs. the average audience (for ex. “Rien à déclarer” on RTL ; “Au‐dela” on LaUne ; “Bridget Jones” on AB3)
Conclusion : The Southern TV landscape remains quite stable vs. Y‐1. RTL TVI is catching its level of shares back whereas RMB performs the same. But there is still a slight advantage for RMB in terms of improvement that is reflected in the SOI.
29
Thank you. For more information, please contact : Laurence Hellinckx MEC TV Director
[email protected] Office : +32 2 333 09 35
