Unisys. Security. Index. Financial security. Internet security. Personal security ..... multicultural and ethnic marketi
Unisys Security IndexTM: US 14 March 2012 (Wave 1H’12)
Lieberman Research Group
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Contents Executive summary ...............................................................................................................................3 Detailed findings ....................................................................................................................................4 Supplemental questions ........................................................................................................................9 Variation by demographic group .........................................................................................................13 Polling methodology ............................................................................................................................15
Unisys on security Unisys plays a prominent role in efforts to combat risk through the technology products and services it provides to the government and major industries in the U.S. Unisys’ commitments to public and financial safety and security are the reasons for the creation of this index to monitor progress in these areas. The Unisys Security Index is the only regular snapshot of the nation’s sense of security. Launched in 2H 2007 and conducted by leading marketing research company Lieberman Research Group, the Unisys Security Index provides a regular, statistically robust measure of concerns about eight areas of security:
National Security
Financial security Unisys Security Index
The U.S.’s national security in relation to war or terrorism A serious health epidemic occurring in the U.S.
Other people obtaining and using your credit or debit card details Your ability to meet your essential financial obligations, such as your mortgage, other loan, credit card or bill payments
Internet security
Computer security in relation to viruses or unsolicited emails
Personal security
Unauthorized access to or misuse of your personal information
The security of shopping or banking online
Your overall personal safety over the next 6 months
Organizations and governments today confront potential security threats that didn’t exist a generation ago. The community’s sense of security is a critical determinant of public confidence in how governments and private organizations respond. Security threats are global and can impact any individual. The Unisys approach to security goes beyond bits and bytes, recognizing that the most effective solutions are going to be those formed through collaboration across interests. See also www.unisyssecurityindex.com. For more information on Unisys security offerings, visit www.unisys.com/security.index.htm
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Executive summary The Unisys Security Index for the US stands at 131, a moderate level of concern. The largest contributors are concerns about financial security and national security, driven by worry about identity theft, bankcard security and national security in relation to war or terrorism. The Index has dropped sharply from its 1H 2011 value of 164 and represents the lowest level of concern since the benchmark survey was inaugurated in 2H 2007.
Financial security
140
INDIVIDUAL THREATS MOST WORRISOME IN US National security
136
Personal security
130
Internet security
Top 3 concerns: identity theft, bankcard fraud and national security in relation to war or terrorism
Unisys Security Index: 131
119
50
100
Not very concerned
150
200
Moderately concerned
Seriously concerned
Unisys Security Index Trend Since 2H 2007
200
164 150
151
151
147
147
147 136
145
131
100
50 2H'07
1H'08
2H'08
1H'09
2H'09
1H'10
3
2H'10
1H'11
1H'12
Detailed findings: Concern about NATIONAL security since 2H 2007
Half (50%) of Americans are seriously concerned (i.e. “Extremely” or “Very concerned”) about national security in relation to war or terrorism. This, along with bankcard fraud and identity theft, is one of the leading areas of concern. 60
National Security in the US
50 40 29
28
30 22
19
20 10
The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 67% to 50%. “Not concerned” has jumped to 19%.
0 Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
2H'10
Not concerned 1H'11
1H'12
Over one third (37%) of Americans are seriously concerned (i.e. “Extremely” or “Very concerned”) about a serious health epidemic occurring in America. 60
Serious health epidemic in the US
50 40 33 30 30 20 17
20 10 0
Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
4
2H'10
Not concerned 1H'11
1H'12
The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 49% to 37%. The “not” concerned proportion has increased significantly, to 33%.
Detailed findings: Concern about FINANCIAL security since 2H 2007
Over half (56%) of Americans are seriously concerned about other people obtaining and using their credit or debit card details – this is one of the leading areas of concern.
60
Other people obtaining and using your credit or debit card details
50 40 29
30
27
24 19
20 10 0 Extremely concerned
2H'07
1H'08
Very concerned
2H'08
1H'09
Somewhat concerned
2H'09
1H'10
Not concerned
2H'10
1H'11
The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 68% to 56%.”Not concerned” has risen sharply.
1H'12
Over one third (36%) of Americans are seriously concerned about their ability to meet essential financial obligations, such as their mortgage, other loan, credit card or bill payments.
Ability to meet essential financial obligations 60 50 39
40 30
23
20
16
20 10 0 Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
5
Not concerned 2H'10
1H'11
1H'12
Concern about meeting financial obligations has dropped significantly since the 1H 2011 survey, from 49% to 36%. The “not concerned” proportion is up to 39%.
Detailed findings: Concern about INTERNET security since 2H 2007
Over one third (39%) of Americans are seriously concerned about computer security in relation to viruses or spam.
60
Computer security in relation to viruses or unsolicited emails
50 40
33 27
30
22 17
20 10 0
Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
Not concerned 2H'10
1H'11
The “seriously” concerned proportion has dropped significantly since the 1H 2011 survey, from 48% to 39%. “Not concerned” has jumped to 33%.
1H'12
Over one third (39%) of Americans are seriously concerned about the security of shopping or banking online.
The security of shopping or banking online 60 50 40
34
30
24
23 16
20 10 0
Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
6
Not concerned 2H'10
1H'11
1H'12
The “seriously concerned” proportion has dropped since the 1H 2011 survey, from 51% to 39%.The “Not concerned” proportion is up significantly, to 34%.
Detailed findings: Concern about PERSONAL security since 2H 2007
Over half (59%) of Americans are seriously concerned about identity theft – this is a leading area of concern.
60
Unauthorized access to, or misuse of, your personal information
50 40
32 27
30
23 17
20 10 0 Extremely concerned 2H'07
1H'08
Very concerned
Somewhat concerned
2H'08
2H'09
1H'09
1H'10
Not concerned
2H'10
1H'11
The “seriously” concerned proportion has decreased significantly since the 1H 2011 survey, from 70% to 59%. “Not concerned” is up to 17%.
1H'12
Over one quarter of Americans (28%) are seriously concerned about their own personal safety.
Overall personal safety over the next 6 months 60 49
50
There appears to have been a shift since the 1H 2011 survey from “Somewhat” to “Not” concerned.
40 30
23
20
15
13
10 0 Extremely concerned 2H'07
1H'08
Very concerned 2H'08
1H'09
Somewhat concerned 2H'09
1H'10
7
Not concerned 2H'10
1H'11
1H'12
Detailed findings: trend since 1H 2011 The current Unisys Security Index value of 131 represents a significant decrease since its 1H 2011 value of 164. In fact, this represents the lowest level of concern since the benchmark survey was inaugurated in 2H 2007. Decreases in all four of the underlying indices produce the 33-point drop in the Unisys Security Index: • • • •
National Security Index: 136 (40 point decrease) Internet Security Index: 119 (-35) Financial Security Index: 140 (-34) Personal Security Index: 130 (-23)
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Supplemental question: Please tell me if you would prefer to use these security procedures to protect PRIVATE INFORMATION when you are away from your home or office and want to access work data or conduct personal online transactions using a laptop, mobile phone or tablet Americans who use a laptop or other mobile device to access work data outside the office or conduct online transactions are more comfortable with passwords than with biometric security protections. Almost two thirds (65%) favor passwords (either complex passwords combining upper/lowercase letters with numbers or symbols, or simple passwords such as the name of a pet). Among those preferring passwords, complex passwords have the edge. Over half (55%) of all Americans are comfortable with complex passwords (multiple response question – respondent can make many choices). Overall, simple passwords are mentioned by one third (32%) With respect to biometric protections, fingerprints are mentioned most often (28%).
Preferred protection for private information when accessed remotely
55
32
31
28 19
Complex password
Simple password
USB device
Fingerprint
9
18
Voice recognition Photo / face scan
Supplemental question: Please tell me if you would prefer to use these security procedures to protect PRIVATE INFORMATION when you are away from your home or office and want to access work data or conduct personal online transactions using a laptop, mobile phone or tablet continued The net percentage of those preferring all biometric choices (fingerprints, voice recognition and face scan) is 38%
Preferred protection for private information when accessed remotely (Showing "net" biometric )
55 38 32
Complex password
Simple password
31
28
USB device
Biometric (net)
Fingerprint
19
18
Voice recognition
Photo / face scan
Preferred protection for private information when accessed remotely (Showing simple + complex password "nets")
35
34 22 10
No password
Both simple + complex password
Complex not simple password
Simple not complex password
When considering only passwords as a choice, one third (34%) of all Americans choose complex passwords over simple passwords.and 6% prefer them exclusively over all other protections (not shown in chart). When we eliminate the multiple choices and consider all options, 11% prefer complex passwords exclusively over simple passwords, biometric protections and USB devices (chart not shown).
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Supplemental question: Please tell me if you would prefer to use these security procedures to protect PRIVATE INFORMATION when you are away from your home or office and want to access work data or conduct personal online transactions using a laptop, mobile phone or tablet continued The chart below indicates that nearly two-thirds want no biometric protection (62%). When we “net” the results (eliminate duplication in answers), there is no single biometric method that stands out from the crowd. The 9% who prefer fingerprints only is the top choice.
Preferred protection for private information when accessed remotely (Showing biometric"nets") 62
8
5
9
6
1
11
5
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Supplemental question: How important is it for a candidate to emphasize the following issues in the upcoming 2012 Presidential election?
Americans believe it is “very important” for presidential candidates to make a priority of security-related issues. The three highest priorities are: • • •
Protecting government computer systems against hackers and criminals (74%) Protecting our electric power grid, water utilities and transportation systems against computer or terrorist attacks (73%) Homeland security issues such as terrorism (68%)
In addition, more than half think that these should be priorities: • •
Protecting your personal health information against hackers and data thieves (63%) Border security issues such as immigration (53%)
Issues that are"very important" for candidates to emphasize 74
73
68
63 53
Protecting Protecting utilities & Terrorism (homeland Protecting personal government computer transportation security) health information systems
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Border security (immigration)
Variation by demographic group – Security Index
Demographic
Age
Education
Gender
Race
National security
Financial security
Internet security
Serious concern about epidemics is most pronounced among young adults ages 1824 (50%).
Seniors are least likely to worry about meeting financial obligations (26%).
Serious concern about viruses, spam and online transactions is lowest for seniors (27%).
Worry about national security and epidemics is lowest among college grads (44% and 26%, respectively). Women are more worried about epidemics (43% vs. 30%).
Worry about meeting financial obligations is lower among college grads (24%).
Worry about online transactions is highest among those with some post-secondary education (47%). Women are more worried about online transactions (43% vs. 35%).
Only 15% of those with college degrees are seriously concerned about their personal safety. Women are more worried about their personal safety (33% vs. 21%).
Whites worry the least about viruses and spam (33 %) and online transactions (34%).
Whites worry the least about identity theft (54%) and personal safety (21%).
Westerners are most concerned about online transactions (47%).
Midwesterners worry the least about personal safety (19%).
Whites are least likely to worry about epidemics (31%).
Women are more worried about bankcard fraud (60% vs. 52%) and meeting financial obligations (40% vs. 31%). Whites worry least about bankcard fraud (50%), while Blacks worry most about meeting financial obligations (60%).
Midwesterners are least concerned about epidemics (25%). Region
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Personal security
Variation by demographic group – Supplemental questions
Demographic
Age
Education
Gender
Race
Region
Preferred protections for private information
Priorities for presidential candidates
Seniors ages 65+ are least likely to want to use complex passwords (36%) and facial scans (12%). Adults ages 25-34 are most interested in simple passwords (46%) and voice recognition (25%). Americans ages 35-54 are most interested in using fingerprints. Those with high school diplomas or less education are least interested in using USB devices (25%) or complex passwords (41%).
Young adults ages 1824 are least concerned about terrorism (52%) and protecting infrastructure (62%).
[Women and men have similar levels of interest] Hispanics are most interested in complex passwords (79%).
Westerners are least interested in using fingerprints (20%) and voice recognition (12%), but most interested (along with Southerners) in USB devices (35%). Northeasterners are most interested in complex passwords (68%).
As level of education rises, concern about protecting key infrastructure against terrorism drops, from 77% of those with high school diplomas or less to 68% of college grads. College grads are least concerned with protecting personal health information (55%). [Women and men have similar priorities] Blacks are most concerned about terrorism (82%) and protecting government computer systems (86%) and key infrastructure (84%). Whites are least concerned with protecting personal health information (58%). Westerners are least concerned with protecting key infrastructure (61%) and terrorism (57%).
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Polling methodology
The U.S. Security Index is based on a telephone survey of 1,005 persons aged 18 and over, February 10-13, 2012. This Wave 1H ‘12 survey follows the baseline Security Index survey of August 2007 and seven 2008-11 follow-up surveys. The U.S. survey has been conducted as follows:
•
1,005 completed interviews among nationally representative adults, 18+;
•
Random digit dialing (RDD) sample of telephone households in the continental U.S.;
•
Random selection of household respondent to ensure greater representation;
•
The survey is conducted in English and representative of English-speaking households; and,
•
The data from this study are weighted according to the most recent estimates published by the U.S. Census Bureau to ensure projectability of the data to U.S. adults.
•
Percentage changes since the 1H-11 survey are reported if the differences are statistically significant at a 95% confidence level.
Percentages are based on the full sample of 1,005 with the exception of the questions covering interest in protections for personal data, where the base is the 627 respondents who say they access work data outside the office or conduct online transactions on a laptop or other mobile device.
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About Lieberman Research Group Lieberman Research Group is a top-ranked and nationally recognized market research organization serving the business-to-business and consumer markets. Founded in 1966, it is now a $30 million custom research company. Interviewing facilities in Manhattan and Brooklyn have the capability to conduct interviews in 20+ languages. Lieberman Research is the only U.S. member of The Global Research Alliance – an international consortium of independent market research firms in over 20 countries that provides access to interviewing facilities internationally as well as local knowledge and input critical to successful international studies. Through its research in the U.S. and worldwide, Lieberman Research provides custom research and information analysis to its clients on a wide range of issues including customer and employee satisfaction, loyalty, multicultural and ethnic marketing, new product development, public policy, advertising, public relations and many others. Lieberman Research Group is a proud member of the Council of American Survey Research Organizations (CASRO). As one of over 150 CASRO member companies nationwide, we subscribe to the CASRO Code of Standards for Survey Research. This code, intended to foster the highest standards of ethical conduct in the practice of survey research, protects our clients and helps ensure an environment in which the public, our source of information in most surveys, respects and cooperates with the opinion research process. While non-members also may subscribe to the same high standards as CASRO members, membership in CASRO is an indication that our company takes seriously its obligation to conduct its business in accordance with the highest ethical standards.
www.casro.org
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