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Annual Report 2014
Copyright © 2015, World Tourism Organization (UNWTO) Cover image copyright © Bragearonsen | Dreamstime.com - The Lost City Of Petra, Jordan Photo
UNWTO Annual Report 2014 Published by the World Tourism Organization (UNWTO), Madrid, Spain. First printing: 2015 All rights reserved. Printed in Spain.
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Citation: World Tourism Organization (2015), UNWTO Annual Report 2014, UNWTO, Madrid. (SS ;6 W\ISPJH[PVUZ HYL WYV[LJ[LK I` JVW`YPNO[ ;OLYLMVYL HUK \USLZZ V[OLY^PZL ZWLJPÄLK UV WHY[ VM HU ;6 publication may be reproduced, stored in a retrieval system or utilized in any form or by any means, electronic or mechanical, PUJS\KPUNWOV[VJVW`PUNTPJYVÄSTZJHUUPUN^P[OV\[WYPVYWLYTPZZPVUPU^YP[PUN;6LUJV\YHNLZKPZZLTPUH[PVUVMP[Z work and is pleased to consider permissions, licensing, and translation requests related to UNWTO publications.
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T: 91 633 45 80 - 618 51 74 29
Introduction /p. 2 1. Tourism in numbers /p. 10 2. Mainstreaming tourism in the global agenda /p. 16
3. Improving tourism
competitiveness /p. 22
4. Promoting sustainable
tourism development /p. 30
5. Advancing tourism´s
contribution to poverty reduction and development /p. 42
6. Fostering knowledge,
education and capacity-building /p. 48
7. Building partnerships for tourism /p. 52
8. Regional programmes -
Supporting Member States /p. 60
Annexes /p. 68
Global challenges, global solutions
The top headlines of 2014 painted a challenging landscape. From sluggish economic growth and NLVWVSP[PJHSJVUÅPJ[Z[V[OL,IVSH]PY\ZV\[IYLHRPU>LZ[ Africa – to all appearances, such circumstances were hardly favorable for tourism. Yet in spite of the many challenges the world faced in 2014, international tourism continued to propel ahead. At the year´s close, the number of tourists travelling internationally grew by 4.4%, reaching a new milestone VM TPSSPVU HUK JHWWPUN H Ä]L`LHY JVUZLJ\[P]L increase since the global economic crisis of 2009. Once again, these results have surpassed UNWTO´s longterm projection of 3.8% growth for the period 2010 to 2020, well on track to reach the projected 1.8 billion international tourists by the year 2030. With over 1.1 billion tourists taking an international trip every year, tourism continues to be an unstoppable force and a key driver of the global economic recovery. Yet tourism´s record growth is not merely absolute numbers. Tourism´s continued progress and expansion represents an effective solution for many of the world´s greatest challenges. Indeed, few sectors are as strategically positioned as tourism to contribute decisively to job creation, poverty alleviation, environmental protection and multicultural peace and understanding.
02
UNWTO Annual Report 2014
Tourism´s increasing relevance on the development agenda comes at a critical turning point as we shift from the Millennium Development Goals (MDGs) into the Sustainable Development Goals (SDGs), the new blueprint for global development. During this crucial time, Z\Z[HPUHISL [V\YPZT ^PSS IL JV\U[LK VU [V M\SÄSS P[Z YVSL as an important player in achieving the ambitious goals of sustainable development, green growth and a more resilient global economy. Global challenges call for global solutions. Our commitment remains in advancing UNWTO´s mandate to promote tourism as a driver of economic growth, inclusive development and environmental sustainability and a global solution for a better future for the planet and its people. Taleb Rifai, Secretary-General
About UNWTO
The World Tourism Organization (UNWTO) is the United Nations specialized agency mandated with the promotion of responsible, sustainable and universally accessible tourism. (Z [OL SLHKPUN PU[LYUH[PVUHS VYNHUPaH[PVU PU [OL ÄLSK VM tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability, offering leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO upholds the implementation of the Global Code of Ethics for Tourism to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development.
UNWTO’s membership includes 156 countries, six territories, two Permanent Observers, and over 400 (MÄSPH[L 4LTILYZ YLWYLZLU[PUN [OL WYP]H[L ZLJ[VY educational institutions, tourism associations and local tourism authorities. Our priorities: • Mainstreaming tourism in the global agenda • Improving tourism competitiveness • Promoting sustainable tourism development • Advancing tourism’s contribution to poverty reduction and development • Fostering knowledge, education and capacity building • Building partnerships • Supporting our Member States
UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects around the world.
Introduction
03
UNWTO Milestones 2013 2014
January 2014
April 2014
UNWTO and the World Travel and Tourism Council (WTTC) launch the report The Impact of Visa Facilitation in ASEAN Member States, on the occasion of the ASEAN Tourism Forum (ATF) 2014 (Kuching, Malaysia).
UNWTO calls for increased support for tourism in PU[LYUH[PVUHS HPK ÅV^Z H[ [OL -PYZ[ /PNO3L]LS 4LL[PUN of the Global Partnership for Effective Development Cooperation (Mexico City, Mexico).
February 2014
June 2014
UNWTO and the Government of Austria launch the International Handbook on Tourism and Peace (Vienna, Austria).
UNWTO delivers The Bohol Tourism Recovery Plan in the Philippines.
March 2014 ;6[OL
