united way brandmark - United Way Central Carolina

rainbow of hope, the hand of support and the person as a ... LOGO WHEN USED SMALLER THAN 1” IN HEIGHT ... Use the primary logo for all instances unless.
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UNITED WAY BRANDMARK The most fundamental visual element of a brand identity is its brandmark. The evolution of our brandmark is most dramatic in its configuration. The United Way symbol is now joined together with the United Way name in a permanent, bold alliance. Its holding device is a simple rectangular shape that is unifying and inviolable. The components of our brandmark – the rainbow of hope, the hand of support and the person as a symbol of humanity – communicate the important United Way brand characteristics — caring, inspiring, trustworthy and approachable. Note: LIVE UNITED is no longer required as part of the United Way brandmark lockup.

HANDS ON CHARLOTTE BRANDMARK PRIMARY LOGO Use the primary logo for all instances unless permitted by the UWCC Marketing Department. When the primary logo is sized smaller than 1” in height, the UWCC identifier type may be dropped and the HandOn Charlotte is centered to the top and bottom of the hand icon.

SECONDARY LOGO

PRIMARY LOGO

The secondary logo is a vertical and symmetrical version of the primary logo. It may be used for special circumstances when sizing contraints are an issue.

COLOR PALETTE

LOGO WHEN USED SMALLER THAN 1” IN HEIGHT

It is important that a consistent appearance of the HandsOn Charlotte brandmark be maintained through all visual communications. The HandsOn Charlotte color palette is comprised of colors from the United

Pantone 659

Pantone Black 80%

Pantone 287

Pantone 281

Pantone Black 40%

Way primary color palette with the

C:55 M:40 Y:0 K:0

C:0 M:0 Y:0 K:80

C:100 M:74 Y:0 K:0

C:100 M:74 Y:0 K:30

C:0 M:0 Y:0 K:40

R:124 G:129 B:184

R:90 G:90 B:90

R:0 G:81 B:145

R:0 G:61 B:127

R:170 G:170 B:170

HEX: #7c81b8

HEX: #333333

HEX: #005191

HEX: #0031ad

HEX: #acacac

addition of a darker blue and two additional shades of gray.

TYPOGRAPHY

Clarendon Light

Gotham Book

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abcdefghijklmnopqrstuvwxyz

Two typefaces are used to define the

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

HandsOn Charlotte brandmark. In

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special circumstances, other weights of the Clarendon font family may be used for headline, etc.

UWCC GET INVOLVED - BRANDMARK PRIMARY LOGO The primary logo is the preferred logo for use. It is available in four (4) different colors variations. Any other variation is subject to use by the UWCC marketing team.

PRIMARY LOGO (alternate colors)

PRIMARY LOGO (Preferred)

COLOR PALETTE It is important that a consistent appearance of the brandmark be maintained through all visual communications.

TYPOGRAPHY When using the brandmark in conjuction with text it is preferred that the typface League Gothic is used for headlines shorter than seven (7) words. The preferred typeface for body copy is Roboto Regular.

Pantone 287

Pantone 659

Pantone 179

Pantone 152

C:100 M:74 Y:0 K:0

C:65 M:30 Y:0 K:0

C:0 M:85 Y:89 K:0

C:0 M:60 Y:100 K:0

R:0 G:81 B:145

R:124 G:129 B:184

R:255 G:68 B:59

R:245 G:120 B:20

HEX: #005191

HEX: #7c81b8

HEX: #FF443B

HEX: #f57814

LEAGUE GOTHIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;’”/!?)

Roboto Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&(.,;’”/!?)

UWCC A-LIST - BRANDMARK PRIMARY LOGO The pr