1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
100
27
28
30 31
99
26
#
The top 10 alone account for $1.6 trillion, or half of the total value. $ = 2018 Brand Value US $ million
32
Overall out of 80 countries
$278,919 million Technology
To find out more about BEST COUNTRIES visit https://www.usnews.com/news/best-countries 33
97
98
25
7
THE TOP 10 MOST VALUABLE US BRANDS...
$286,258 million Technology
24
29
TOP 100:
34
$165,256 million Retail
96
3.16
95 94 93
trillion
1
2
#
3
#
4
#
5
#
91 90 89 88
5.4%
$8,239 million 1 Brand
1.4
10.7
$46,435 million 1 Brand
Baby Care 0.9%
85
2.4
%
Oil & Gas
Apparel
84 83
Fast Food
$34,295 million 1 Brand
Retail
$219,122 million 9 Brands
6.9%
10.4%
Home Care 0.3 %
BEST BRAND EXPERIENCE...
Entertainment 2.0%
$63,011 million 2 Brands
$328,279 million 13 Brands
THE MOST LOVED...
45
$7,945 million 1 Brand
$17,133 million 2 Brands
44
82
$21,263 million 3 Brands
43
37.9
%
0.5%
1.1%
$26,694 million 2 Brands
THE MOST INNOVATIVE...
Hotels
0.7 %
0.8%
Technology
$28,029 million 1 Brand
Insurance
$336,911 million 8 Brands
$21,132 million 2 Brands
0.9%
$76,608 million 2 Brands
THE STRONGEST...
0.7 %
Beer
%
$118,542 million 4 Brands
Cars
42
$28,614 million 2 Brands
$35,241 million 4 Brands
#
41
1.5
%
$44,675 million 4 Brands
3.7%
1.1%
Logistics
%
Conglomerate
Airlines
$170,039 million 10 Brands
Telecoms Providers
Personal Care
Tobacco
10
#
40
$104,934 million 5 Brands
0.3
%
9
#
39
3.3
Banks
Food & Dairy
$227,995 million 4 Brands
$91,507 million Tobacco
38
BRAND CONTRIBUTION TOP 10 Brand Contribution measures the influence of brand alone, excluding financials or other factors, on a brand in the mind of the consumer. It tends to be a key driver of business growth and is measured on a scale of 1 to 5, with 5 the highest. All of these brands scored 5.
%
$102,129 million Technology
8
#
% = of the Total Value of the BrandZ™ US Top 100 $ = Total Category Value US $ million
7.2%
$110,266 million Fast Food
7
#
US TOP 100 CATEGORY BREAKDOWN
Soft Drinks
87
$114,915 million T
