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search​​when​​people​​search​​these​​types​​of​​words. .... Facebook​​page​​insights​​will​​also​​tell​​you​​when​​during​​the​​ ...
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Tips​ ​for​ ​a​ ​Successful​ ​Social​ ​Media​ ​Strategy Summit​ ​Social​ ​Media​ ​Management

General​ ​Posting​ ​Guidelines:

1. Posts​ ​should​ ​include​ ​a​ ​recognizable​ ​visual.​ ​Most​ ​people​ ​will​ ​be​ ​attracted​ ​to,​ ​and remember,​ ​content​ ​that​ ​includes​ ​a​ ​visual.​ ​Even​ ​if​ ​you​ ​just​ ​do​ ​a​ ​simple​ ​post encouraging​ ​people​ ​to​ ​visit​ ​your​ ​website,​ ​include​ ​a​ ​visual​ ​such​ ​as​ ​your​ ​logo. 2. Posts​ ​should​ ​be​ ​informative​ ​but​ ​simple.​ ​Your​ ​audience​ ​wants​ ​to​ ​know​ ​what​ ​value your​ ​product​ ​or​ ​service​ ​can​ ​give​ ​them,​ ​but​ ​they​ ​do​ ​not​ ​want​ ​too​ ​much​ ​information that​ ​it​ ​becomes​ ​dry​ ​and​ ​overwhelming.​ ​If​ ​they​ ​get​ ​too​ ​much​ ​information,​ ​they​ ​will lose​ ​interest​ ​in​ ​the​ ​content. 3. Try​ ​and​ ​make​ ​posts​ ​somewhat​ ​personal.​ ​Your​ ​business​ ​social​ ​media​ ​page​ ​is​ ​a place​ ​for​ ​your​ ​audience​ ​to​ ​get​ ​a​ ​feel​ ​for​ ​who​ ​you​ ​are​ ​and​ ​what​ ​your​ ​business values.​ ​Let​ ​your​ ​company​ ​culture​ ​shine. 4. Have​ ​a​ ​well​ ​rounded​ ​group​ ​of​ ​posts​ ​for​ ​the​ ​week​ ​or​ ​month.​ ​This​ ​should​ ​include relevant​ ​industry​ ​news,​ ​original​ ​content​ ​(such​ ​as​ ​a​ ​blog,​ ​or​ ​infographic),​ ​some lifestyle​ ​pieces​ ​(these​ ​can​ ​even​ ​be​ ​something​ ​a​ ​little​ ​more​ ​unrelated​ ​like​ ​“Healthy Fall​ ​Recipes”),​ ​and​ ​share​ ​content​ ​from​ ​other​ ​pages​ ​or​ ​websites​ ​that​ ​you​ ​like. 5. Keep​ ​your​ ​Keywords​ ​consistent.​ ​For​ ​Health​ ​Discover​ ​Acupuncture,​ ​the​ ​keywords I​ ​used​ ​most​ ​were​ ​Acupuncture,​ ​Facial​ ​Acupuncture,​ ​Facial​ ​Rejuvenation​ ​(and​ ​I would​ ​also​ ​sometimes​ ​use​ ​#Seattle).​ ​Repetition​ ​of​ ​this​ ​will​ ​help​ ​you​ ​come​ ​up​ ​in search​ ​when​ ​people​ ​search​ ​these​ ​types​ ​of​ ​words.​ ​Using​ ​a​ ​hashtag​ ​of​ ​these​ ​is also​ ​useful​ ​to​ ​get​ ​your​ ​profile​ ​noticed​ ​as​ ​people​ ​search​ ​the​ ​tag.​ ​(Can​ ​be​ ​thought of​ ​as​ ​another​ ​type​ ​of​ ​search.)

What​ ​Content​ ​to​ ​Post:

1. Original​ ​content-​ ​this​ ​is​ ​content​ ​produced​ ​by​ ​you​ ​(your​ ​business).​ ​Original content​ ​can​ ​include​ ​blog​ ​posts,​ ​videos,​ ​infographics,​ ​articles​ ​written​ ​by​ ​you,​ ​your own​ ​photos​ ​(such​ ​as​ ​before​ ​and​ ​after​ ​photos,​ ​photos​ ​of​ ​employees​ ​of​ ​office events..),​ ​etc.​ ​It​ ​is​ ​important​ ​to​ ​include​ ​a​ ​mixture​ ​of​ ​original​ ​content​ ​on​ ​a​ ​regular basis.​ ​A​ ​evenly​ ​balanced​ ​mixture​ ​of​ ​substantive​ ​content​ ​such​ ​as​ ​a​ ​published article​ ​or​ ​an​ ​informative​ ​blog​ ​post,​ ​as​ ​well​ ​as​ ​“fun”​ ​(e.g.​ ​employees​ ​volunteering in​ ​the​ ​community)​ ​content​ ​such​ ​as​ ​is​ ​so​ ​important​ ​because​ ​it​ ​allows​ ​your

audience​ ​to​ ​both​ ​respect​ ​you​ ​as​ ​an​ ​expert​ ​in​ ​your​ ​field​ ​as​ ​well​ ​as​ ​build​ ​a​ ​sense​ ​of trust​ ​for​ ​you/​ ​your​ ​company. 2. Content​ ​from​ ​other​ ​sources a. Industry​ ​Relevant-​ ​Generally​ ​would​ ​include​ ​articles​ ​from​ ​other​ ​sources within​ ​the​ ​industry​ ​as​ ​well​ ​as​ ​relevant​ ​news.​ ​An​ ​example​ ​of​ ​the​ ​relevant news​ ​is​ ​when​ ​Jenna​ ​shared​ ​an​ ​article​ ​about​ ​how​ ​the​ ​Olympic​ ​Athletes were​ ​using​ ​Cupping​ ​as​ ​a​ ​treatment. b. Calendar​ ​Related​ ​Content-​ ​This​ ​sort​ ​of​ ​content​ ​provides​ ​a​ ​great​ ​time​ ​to​ ​do giveaways,​ ​or​ ​post​ ​related​ ​content​ ​that​ ​people​ ​can​ ​connect​ ​with. i. Includes​ ​things​ ​like​ ​“Back​ ​to​ ​School,”​ ​Groundhogs​ ​Day,​ ​National Nutrition​ ​Month​ ​(March),​ ​Earth​ ​day,​ ​Mother’s/Father’s​ ​Day,​ ​etc. c. Lifestyle-​ ​I​ ​generally​ ​try​ ​include​ ​one​ ​lifestyle​ ​piece​ ​every​ ​week​ ​or​ ​two.​ ​This can​ ​be​ ​something​ ​like​ ​a​ ​schedule​ ​of​ ​events​ ​around​ ​town,​ ​Fall​ ​Recipes, Gift​ ​ideas,​ ​etc.​ ​Anything​ ​that​ ​is​ ​just​ ​a​ ​quick​ ​and​ ​easy​ ​read​ ​and​ ​will​ ​help your​ ​audience​ ​connect.​ ​The​ ​point​ ​of​ ​these​ ​types​ ​of​ ​pieces​ ​are​ ​mainl