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*Tweet impressions based on Twitter internal data. TBD: dates were not available at time of print, but keep an eye out f
2018
SUN
MON
1
TUE
WED
2
3
THU
4
FRI
5
SAT
6 NFL Playoffs
New Years Day
impressions 4.5 B Tweet
NHL Winter Classic
1
Rose Bowl Sugar Bowl
7
8
9
Golden Globe Awards
College Football Championship
CES
1.3B
528M
Tweet impressions1
Tweet impressions1
15
National Dress Up Your Pet Day
Martin Luther King Jr. Day
2.8M
165M
21
22
12
13
17
18
19
20
26
27
1
Sundance Film Festival
24
23
Screen Actors Guild Awards
11
impressions 337M Tweet
16
14
10
25
World Economic Forum Annual Meeting
Winter X-Games
impressions 109M Tweet
1
28
30
29
31
Grammy Awards
State of the Union
2.5B
1.8B
Tweet impressions1
Tweet impressions1
NFL Pro-Bowl
792M Tweet impressions
1
NHL All Star Game impressions 366M Tweet
1
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
CES
1/9–1/12
Sundance Film Festival
1/18–1/28
NFL Playoffs
1/6-1/21
Winter X-Games
1/25–1/28
World Economic Forum Annual Meeting
1/23-1/26
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
THU
FRI
SAT
1
2
Black History Month
Groundhog Day
NFL Honors
49M Tweet impressions
impressions 243M Tweet
8
9
10
Super Bowl 52
New York Fashion Week S/S
Carnaval
4.8B
91M
267M
4
7
6
5
Tweet impressions1
Tweet impressions1
Tweet impressions1
Puppy Bowl
27M
3 1
1
impressions 301M Tweet
1
National Pizza Day
34M Tweet impressions
1
Tweet impressions1
Winter Olympics
11
12
13
ABN Amro World Tennis Tournament
Mardi Gras
4.3M
Tweet impressions1
Daytona 500
146M Tweet impressions
1
Valentine’s Day
impressions 68M Tweet
1
2.6B
Tweet impressions1
22
President’s Day
Brit Award
impressions 107M Tweet
310M Tweet impressions
1
1
National Drink Wine Day
Milan Fashion Week
5.6M
24M
Tweet impressions1
25
26
London Fashion Week
NBA All-Star
Tweet impressions1
impressions 1.7B Tweet
1
23
National Margarita Day
14M Tweet impressions
24
Premio Lo Nuestro impressions 14M Tweet
1
1
World Thinking Day
Tweet impressions1
27
28
Paris Fashion Week S/S
NCAA Conference Tournament
impressions 59M Tweet
impressions 18M Tweet
1
17
Chinese New Year
21
20
16 34M
National Pancake Day
19
18
15
14
1
2018 NFL Combine
308M Tweet impressions
1
Purim
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
Other TBD: dates were not available at time of print, but keep an eye out for these events.
New York Fashion Week
2/8–2/16
London Fashion Week
2/16–2/20
Milan Fashion Week
2/21–2/27
Paris Fashion Week
2/27–3/6
Winter Olympics
2/9–2/25
ABN Amro World Tennis Tournament
2/12–2/18
NBA All-Star
2/17–2/18
NCAA Conference Tournament
2/28–3/4
2018 NFL Combine
2/28-3/6
Carnival
2/9-2/17
Black History Month
All month
Purim
2/28-3/1
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
THU
1
FRI
SAT
2
3
8
9
10
SXSW Festival
Holi
7
4
5
6
The 90th Annual Academy Awards
HIMSS18 Annual Conference
NCAA Conference Tournament
International Women’s Day
582M
838M
5B Tweet impressions
Tweet impressions1
1
impressions 197M Tweet
1
Geneva Intl. Motor Show
1
11 WWE Fastlane 4.6M Tweet impressions
Tweet impressions1
16
17
13
Arnold Palmer Invitational
March Madness
National Pi Day
St. Patrick’s Day
8.1B Tweet impressions
61M
17M Tweet impressions
20
21
5.9M
Tweet impressions1
14
15
12
1
1
Enterprise Connect
18
19
22
23
IBM Think
24
Ultra Music Festival
impressions 475K Tweet
1
impressions 9.6M Tweet
Miami Open
1
National Puppy Day
25
27
26
28
29
30
MLB Season starts impressions 53M Tweet
1
New York Intl. Auto Show
EVENTS LENGTHS
NOTES
Entertainment
31
Sports
Holidays
*Tweet impressions based on Twitter internal data
SXSW Festival
3/9–3/18
Ultra Music Festival
3/23–3/25
World Baseball Classic
TBD
NCAA Conference
3/6–3/11
Arnold Palmer Invitational
3/12–3/18
March Madness
3/13–4/12
Miami Open
3/19–3/26
Geneva Intl. Motor Show
3/8-3/18
IBM Think
3/19–3/22
Interprise Connect
3/12–3/15
New York Intl. Auto Show
3/30–4/8
Holi
3/1-3/2
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
1
2
TUE
3
WED
4
5
UEFA Champions League: 1st leg
April Fools’ Day Easter
18.9M Tweet impressions
1
9
8 WWE Wrestlemania
11
National Sibling Day
National Pet Day
31M
18
Country Music Awards
Boston Marathon RSA Conference
Channel Partners Conference
Tribeca Film Festival
22
23
24
25
March for Science
950K
1
NBA Playoffs begin impressions 62M Tweet
1
19
20
21
26
27
28
Tweet impressions1
Stagecoach Music Festival
HFA’s Annual Symposium
Austin Food and Wine Festival
Billboard Latin Music Awards
WWE Payback
EMC World Tweet impressions1
EVENTS LENGTHS
NOTES
Entertainment
14
impressions 4.7MTweet
4.16B
National Small Business Week
National Beer Day
Coachella
NFL Draft
Earth Day
Met Gala
World Health Day
Tweet impressions1
17
Annual Daytime Emmy Awards
7
13
NHL Stanley Cup Playoffs begins
16
30
SAT
6
12
15
29
FRI
The Masters Tournament
10
UEFA Champions League: 2nd Leg
THU
Sports
Holidays
*Tweet impressions based on Twitter internal data
Country Music Awards
4/7–4/10
RSA Conference
4/16–4/20
Coachella
4/13–4/15 and 4/20–4/22
Channel Partners
4/17–4/20
Tribeca Film Festival
4/18–4/29
HFA’s Annual Sympsiym
4/26–4/29
Stagecoach Music Festival
4/27–4/29
National Small Business Week
4/29–5/5
Austin Food & Wine Festival
4/27–4/30
EMC World
4/30–5/3
UEFA Champions League: Quarter-Finals 1st leg
4/3–4/4
The Masters tournement
4/5–4/8
NFL Draft
4/26–4/28
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
1
6
7
8
MTV Movie & TV Awards
Teacher Appreciation Week
The Players Championship
El Clásico WWE Backlash
Bank Holiday (Ireland &and UK)
13
14
WED
2
9
THU
3
10
FRI
4
5
May The Fourth Be With You
Cinco de Mayo
11
12
Kentucky Derby
Eurovision Grand Final impressions 2.8B Tweet
1
15
16
17
18
Ramadan starts
Mother’s Day
SAT
19 Preakness Stakes
impressions 25.9M Tweet
FA Cup Final
1
Royal Wedding
20
21
22
Billboard Music Awards
23
Chelsea Flower Show
27
28
French Open Championship
Memorial Day
Indy 500
Bank Holiday (UK)
25M
Tweet impressions1
24
25
26
Monaco GP
National Wine Day
UEFA Champions League Final
29
30
31
National Spelling Bee
ICC World Cup
NBA Finals begin
WWE Payback
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
Eurovision
5/8–5/12
Miss USA
TBD
Kentucky Derby
5/4–5/5
The Players
5/8–5/13
Monaco GP
5/24-5/27
French Open
5/27–6/10
Teach appreciation week
5/7–5/11
Microsoft BUILD
TBD
TechCrunch Disrupt
TBD
Chelsea Flower Show
5/22–5/26
National Spelling Bee
5/29–5/31
Ramadan
5/15-6/14
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
THU
FRI
1
SAT
2
Governors Ball National Donut Day
3
4
5
WWE Extreme Rules
Computex
MLB Draft
6
7 CMA Awards impressions 157M Tweet
InfoSecurity Europe
1
Bank Holiday (Ireland)
11
Tony Awards
CeBit 2018
13
E3 impressions 5.3M Tweet
Cisco Live US
9
CMA Festival
Belmont Stakes
Taste of Country Music Festival Nat’l Best Friends Day
12
10
8
1
14
15
US Open Golf Championship
Food & Wine Classic in Aspen
16
World Cup begins
17 Father’s Day impressions 37.8M Tweet
1
24
18
19
20
21
Cannes Lions
Royal Ascot
VidCon
Summer Solstice
Edinburgh International Film Festival
National Selfie Day
EDC (Las Vegas)
25 BET Awards
4.5M
26
27
2017 NBA Awards
Summerfest
22
23
29
30
NBA Draft impressions 2.6M Tweet
1
28
Social Media Day
Tweet impressions1
NBA Awards
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
Governors Ball
6/1–6/3
Summerfest
6/27-7/8
InfoSecurity Europe
6/5-6/7
CMA Awards
6/7-6/10
CMT Awards
TBD
Taste of Country Music Festival
6/8-6/10
EDC Vegas
6/18-6/20
Cannes Lions
6/18-6/22
VidCon
6/20-6/23
Edinburgh International Film Festival
6/20-7/1
US Open Golf Championship
6/14–6/17
2017 MLB Draft
6/4-6/6
World Cup begins
6/14-7/15
Royal Ascot
6/19-6/23
Computex
6/5–6/9
Cisco live US
6/10-6/14
CeBit 2018
6/11-6/15
E3
6/12-6/14
Food & Wine Classic in Aspen
6/15-6/17
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
1
MON
TUE
2
3
Wimbledon
WED
THU
4
5
4th of July
Essence Festival
945M Tweet impressions
impressions 421M Tweet
Greenbrier Classic
Henley Royal Regatta
1
8
9
British Grand Prix
John Deere Classic
FRI
6
11
impressions 2.3B Tweet
1
12
13
ESPY's 1
16
17
WWE Battleground
MLB Home Run Derby
MLB All-Star Game
18
World Cup Final
14
Summer Jam Chicago
impressions 204M Tweet
15
7 Tour de France
1
10
SAT
19
20
British Open
Tomorrowland
Comic Con International
Pitchfork Music Festival
21
impressions 3.8M Tweet
1
22
23
24
25
26
27
28
Tomorrowland
Little League World Series
Newport Folk Festival
29
30
1
31
EVENTS LENGTHS
NOTES
Entertainment
35M Tweet impressions
Sports
Holidays
*Tweet impressions based on Twitter internal data
Summerfest
7/1-7/8
Greenbrier Classic
7/2-7/8
Essence Festival
7/5-7/8
Wimbledon
7/2-7/15
Summer Jam Chicago
7/13-7/15
Henley Royal Regatta
7/4-7/8
Pitchfork Music Festival
7/20-7/22
Tour de France
7/7-7/29
Tomorrowland
7/20-7/22 and 7/27-7/29
John Deere Classic
7/9-7/15
Premios Juventud
TBD
British Open
7/19-7/22
Shark Week
TBD TBD
Little League World Series
7/28-8/26
Panorama Music Festival
Comic Con International
7/19-7/22
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
1
THU
2 Lollapalooza
71M Tweet impressions
1
FRI
SAT
3
4
International Beer Day
Black Hat USA
Edinburgh Fringe Festival
5
7
6
8
Bank Holiday (Ireland)
9
10
National Book Lovers Day
Premier League Opening Weekend
The PGA Championship
122M
11
2.5B Tweet impressions
1
Tweet impressions1
13
14
15
16
17
18
20
21
22
23
24
25
26
27
28
29
30
31
National Dog Day
US Open Tennis Begins
MTV VMAs
12 Teen Choice Awards
200M Tweet impressions
1
19 WWE SummerSlam World Photo Day
impressions 109M Tweet
1B Tweet impressions
Burning Man
Bank Holiday (UK)
1
20M Tweet impressions
1
2.5B
1
EVENTS LENGTHS
NOTES
Entertainment
College Football Season start
Tweet impressions1
Sports
Holidays
*Tweet impressions based on Twitter internal data
Lollapalooza
8/2-8/5
Black Hat USA
8/4-8/9
Hard Summer Music Festival
TBD
VMworld US
8/26-8/30
AWS Summit 2017
TBD (66 days)
TCA Awards
TBD
Intel Developer Forum
TBD (3 days)
Outside Lands
TBD (3 days) TBD
Disney Epcot Food and Wine Festival
TBD (75 days)
Premios Tu Mundo Burning Man
8/26-9/3
Edinburgh Fringe Festival
8/3-8/27
CrossFit Games
TBD
The PGA Championship
8/9-8/12
US Open Tennis
8/27-9/10
Premier League Opening Weekend
8/11-8/12
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
THU
FRI
SAT
1
4
2
3
Venice International Film Festival
156M Tweet impressions
9
10
16
23
5
6
7
TechCrunch Disrupt
New York Fashion Week
Literacy Day
11
12
13
14
15
Talk like a Pirate Day
Mobile World Congress Americas
London Fashion Week
Hispanic Heritage Month
Labor Day 1
17
24
8
Stand Up to Cancer Day
Singapore F1 GP
18
19
20
21
22
United Nations General Assembly
Milan Fashion Week
PGA Tour Championship
Peace Day
First day of Fall
25
26
27
28
29
Ryder Cup
International Coffee Day
Hobbit Day
IAA 2018
Paris Fashion Week DreamForce
30 WWE Hell in a Cell International Podcast Day
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
Primetime Emmy Awards
TBD
Paris Fashion Week S/S
9/25-10/3
PAX West
TBD
Global Citizen Festival
TBD
Miss America Competition
TBD
NFL Opening Weekend
TBD
Universal Studios Orlando Halloween Horror Nights
TBD
Singapore F1 GP
9/14-9/16
Ryder Cup
9/28-9/30
iHeartRadio Music Festival
TBD
Hispanic Heritage Month
9/15-10/15
9/2-9/12
Mobile World Congress Americas
9/12-9/14
Venice International Film Festival
IAA 2018
9/19-9/23
London Fashion Week
9/14-9/18
Dreamforce
9/25-9/28
New York Fashion Week S/S 2019
9/6-9/14
Latin American Music Awards
TBD
Milan Fashion Week S/S 2019
9/19-9/25
United Nations General Assembly
9/18-9/30
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
1
TUE
2
WED
THU
3
Advertising Week New York
4
5
New York Comic Con
Austin City Limits
Mondiale de l'automobile National Taco Day
7
8
9
FRI
10
11
World Mental Health Day
NYC Wine & Food Fest
SAT
6
Manufacturing Day MPOWER Summit West Coast World Smile Day
12
13
18
19
20
25
26
27
Day of the Girl
14
21
15
22
WWE TLC Money 20/20 USA
16
17
World Food Day
International End Poverty Day
23
24
MLB World Series Begin
United Nations Day
28
29
30
31
World Animation Day
Bank Holiday (Ireland)
SEMA Show
Halloween impressions 26.3M Tweet
1
EVENTS LENGTHS
NOTES
Entertainment
Voodoo Experience
Sports
Holidays
*Tweet impressions based on Twitter internal data
Other
New York Comic Con
10/4-10/7 10/5-10/14
Advertising Week New York
10/1-10/4
Austin City Limits Voodoo Experience
10/26-10/28
NYC Wine & Food Fest
10/11-10/14
Latin American Music Awards
TBD
MPOWER Summit West Coast
10/5-10/7
Soul Train Awards
TBD
Money 20/20 USA
10/21-10/24
Premios de La Radio
TBD
SEMA Show
10/30-11/2
Miss Universe
TBD
Festival of Media LatAm
TBD
TwitchCon
TBD
CA World
TBD
BFI London
TBD
Dubai Motor Show
TBD
Mondiale de l'automobile
10/4-10/14
NBA Opening Day
TBD
MLB Playoffs
TBD
NHL Opening Day
TBD
TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
4
5
MTV Europe Music Awards
VMWorld Europe
impressions 244M Tweet
TUE
WED
THU
FRI
SAT
1
2
3
6
7
8
9
10
13
14
15
16
17
Bonfire Night
1
11
12
People’s Choice Awards
WWE Survivor Series
Veterans Day
127M Tweet impressions
178M
1
Tweet impressions1
ATP World Tour
20
19
18
21
American Music Awards
22
23
Thanksgiving
Black Friday
1.3B Tweet impressions
impressions 665M Tweet
1
impressions 598M Tweet
24 1
Thanksgiving Day Football
1
Small Business Saturday
22M Tweet impressions
1
Macy's Parade
25
26
27
28
29
Cyber Monday
Los Angeles Auto Show
AWS Re:Invent
EVENTS LENGTHS
NOTES
Entertainment
30
Sports
Holidays
*Tweet impressions based on Twitter internal data
Latin Grammy Awards
TBD
Victoria’s Secret Fashion Show
TBD
CMA Country Christmas
TBD
The National Dog Show
TBD
Blizzcon
TBD
Los Angeles Auto Show
11/30-12/9
WWE Survivor Series
11/17-11/20
Nitto ATP World Tour Finals
11/11-11/18
MLB World Series
TBD
VMWorld Europe
11/5-11/8
AWS Re:Invent
11/26-11/30
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
SUN
MON
TUE
WED
THU
FRI
SAT
1
4
2
3
Hanukkah
COP24
5
6
7
8
Art Basel Miami Stetson Country Christmas
9
10
11
12
13
14
15
16
17
18
19
20
21
22
24
25
26
27
28
29
Christmas Eve
Christmas
Boxing Day
5.8B
165M Tweet impressions
WWE Clash of Champions
23
Tweet impressions1
Christmas Day NBA Basketball
30
Orange Bowl
702M
1
Tweet impressions1
Kwanzaa Boxing Day Football
31 New Year’s Eve
4.5B Tweet impressions
1
EVENTS LENGTHS
NOTES
Entertainment
Sports
Holidays
*Tweet impressions based on Twitter internal data
iHeartRadio Jingle Ball Tour
TBD
COP24
12/3-12/14
Los Angeles Auto Show
The Game Awards
11/30-12/9
TBD
Ballon d’Or
TBD
Stetson Country Christmas
TBD
Stetson Country Christmas
12/6-12/16
Art Basel Miami
12/6-12/9
Heisman Trophy Presentation
TBD
Hanukkah
12/2-12/10
Kwanzaa
12/26-1/1
Other TBD: dates were not available at time of print, but keep an eye out for these events.
To get help with Twitter Ads direct message @TwitterAdsHelp
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