Concisely describe what is happening. REPORTING THE PROBLEM. She sends an SMS with the hashtag #darkbus and the license
TOOLS FOR REFINING + EXPERIMENTING
USER EXPERIENCE MAP TIME 45-60 min
SIZE your team
MATERIALS post-its, pens
CREATE AN EXPERIENCE MAP Now that your design team has selected an idea to prototype, it’s very important to break your concept into bite-sized pieces that can be easily made and tested. A great way to do this is by creating an experience map: a visualization of the end-to-end experience a user might have with your idea over time. (It is also sometimes referred to as a “user journey.”) Try out this toolkit for storyboarding created by +Acumen, with step-by-step instructions along with a visual sample. Review our example, then use pgs. 6-9 of this worksheet to do this activity as a team.
IN STRUCTION S : 01
02 03
04
05
As a group, visualize the experience that a user might have with your idea over time. Any idea or service that you create will have a beginning, a middle, and an end. How will a user find out about your idea? What will their first experience with the product or service be like? How does the experience culminate at the end? As a group, select a user for your product or service. Give this person a name and write down a few characteristics about them. Name, age, profession. Place Post-it notes in each of the empty boxes in the space provided. Now draw the key moments that your team has just identified in the journey for a user experiencing your product or service. Rough sketches or cartoons are great. Stick figures are fine too—you don’t need to be an artist. You should limit these key moments to six or less. As a group, discuss your story. Do you need to rearrange the order of the Post-it notes? Are there key steps in the user journey that you've missed? Add them now. For each moment you've sketched, give that moment a title in the space above the Post-it and write a brief description of what's happening in the space provided below the Post-it. Share your insights with us! Upload your work on www. openideo.com. Click ‘Update Your Entry’, then ‘Upload File’ and attach the User Experience Map as a document.
A HELPFUL TIP Try hanging your user journey up in a place where the entire team can see it. Quickly walk through the experience together.
EXAMPLE Describe your idea with one concise sentence. MY IDEA IS:
#DARKBUS
#DARKBUS is a service that enables riders to easily report buses with broken lights or drivers who will not use them so that officials can direct resources to fix these dangerous conditions.
Draw and describe the ideal user Title
THE USER
Name: Priscilla Age: 28 Profession: Tailor Any Other Key characteristics: She
is a
mother of two children Concisely describe what is happening
Priscilla is riding the bus home from work. It is dark outside and dark inside the bus. A man touches her inappropriately, but she is unable to identify the perpetrator because the bus is dark and crowded.
EXAMPLE Title
AWARENESS
Title
TAKING NOTICE
AWARENESS
Concisely describe what is happening
Concisely describe what is happening
Priscilla hears a commercial on the radio with information about the #darkbus campaign. The free telephone number and the hashtag are easy to remember.
The next week, Priscilla rides a dark bus home from work. When she exits the bus, she memorizes the license plate number.
EXAMPLE Title
REPORTING THE PROBLEM
Title
FEEDBACK
Concisely describe what is happening
Concisely describe what is happening
She sends an SMS with the hashtag #darkbus and the license plate of the bus to the free telephone number.
Priscilla receives an SMS message confirming that she is the 8th person to report that bus this week. She learns that this information will be anonymously forwarded to the city government.
ACTION FROM OFFICIALS
Title
Title
PROBLEM IS FIXED
Concisely describe what is happening
Concisely describe what is happening
The next week on her way home from work, she sees a traffic officer inspecting the lights on a stopped bus.
One month later, Priscilla rides home safely on the bus. The inside lights are on and she feels safer. She texts #lightbus to the free telephone number.
