Reporting jointly to the CEOs of the YMCA-YWCA of Guelph and the YMCAs of Cambridge, Kitchener & Waterloo, the Vice
THE YMCAs OF GUELPH, CAMBRIDGE & KITCHENER-WATERLOO JOB OPPORTUNITY
Vice President of Marketing & Communications JP 100-2017 LOCATION: Guelph, Kitchener-Waterloo and Cambridge HOURS: Full time
SALARY: START DATE:
Commensurate with Experience Negotiable
Our YMCAs are dedicated to the enrichment of our communities through the development of people and families. Through our work, we foster belonging and wellbeing, and dedicate ourselves to building a healthy and vibrant community every day. This position is the first integrated executive position across our YMCA organizations and will be instrumental in building the YMCA brand internally and externally across Waterloo Region and Wellington County. Reporting jointly to the CEOs of the YMCA-YWCA of Guelph and the YMCAs of Cambridge, Kitchener & Waterloo, the Vice President of Marketing & Communications will be responsible for all strategic marketing and communications activities across our organizations and communities.
Primary Function: Responsible for developing and executing a strategic marketing and communication plan, the VP will oversee all marketing and communication efforts to promote YMCA products, services and mission statements. The VP will serve as a subject matter expert in all marketing-related activities and through various channels move the YMCA marketing strategies and activities forward to further support the development of YMCA services and the social causes they address. The VP will oversee the development and implementation of the following: A multi-community branding campaign that builds awareness and drives engagement with our YMCAs An effective and scalable marketing solution that increases revenue, participation, brand awareness and community support. A comprehensive internal communications strategy to ensure staff and volunteers across our YMCAs are engaged in our work and aware of the larger impact of our organizations, and the role they play in delivering our mission A relevant and meaningful digital strategy that drives social engagement and connection with our YMCAs A strategic community relations strategy that builds on our current partnerships and ensures the YMCA is part larger community driven conversations and initiatives. A media relations strategy that leverages the power and influence of the YMCA brand so that our stories and messages are amplified through earned media Further, the VP will be expected to set forth a strategy to build an exceptional communications and marketing team and to provide the necessary leadership, mentorship, and coaching required to achieve measurable goals and objectives.
Qualifications:
Minimum 7-10 years of significant leadership experience in marketing and communications University degree in marketing, communications, business administration, public relations or related fields Top drawer communication skills – no exceptions Track record of success developing and implementing strategic marketing and communications plans for complex organizations Demonstrated success in achieving measurable goals through marketing efforts Experience in building relationships across communities and sectors Results driven and mission focused Travel across Waterloo region will be required Police Check with Vulnerable Sector
Key Competencies:
Relationship building, Adaptability, Influencing and leading, Communication, Public relations, Leadership, Outcomes Focused, Self-Management and Teamwork
When applying, please quote posting number JP 100-2017, to:
[email protected] APPLICATION DEADLINE: Thursday, June 22, 2017, Noon The YMCAs of Cambridge & Kitchener-Waterloo embrace diversity and are committed to creating an inclusive workplace, welcoming applications from all qualified persons. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation need known to the YMCA. The YMCAs comply with the Employment Standards Act, Pay Equity Legislation and privacy laws. In keeping with privacy laws, we are committed to protecting personal information by following responsible information handling practices. For more information on the YMCAs commitment to privacy, please visit our web site at www.ymcacambridgekw.ca. Only candidates under consideration will be contacted.
