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Planet IPE March 2018

CONTENTS

03 04 05 06 07 12 14 16 17 18 2

MD SPEAKS Introduction Did you know? Make Way for Her Turns 1 Digital Outreach - Key Highlights Voices IPEans advocate for the cause! My First Take! Holi Celebration at the New Delhi Office IPE News Desk


MD SPEAKS Narrowing gender disparity by ensuring equity in opportunities and facilities is a critical pre-requisite to achieving the Sustainable Development Goals (SDGs). Women make up half of world’s human capital and yet they are denied access to resources and are not involved in decision making. Successfully engaging this talent pool and harnessing their contributions fosters faster, more inclusive growth. It can positively impact economies and societies. India slipped 21 positions in the World Economic Forum’s 2017 Gender Gap report to stand at 108th position amongst 144 countries. Worrisome indeed. With women in India earning less than quarter of the income earned by men; at times even doing unpaid work despite working long hours in the informal economy the low rankings are a reminder to us to make conscious efforts to work towards the gender agenda. Dedicated efforts need to be put; women and girls need to be empowered and educated for an accelerated and prosperous development in an ever more competitive world. I would like to congratulate each one of you for being a part of #MakeWayforHer campaign and making it a success. Our campaign has turned 1, and with our efforts we will continue to make strides in the direction of gender parity to help women and girls achieve their ambitions, challenge bias; call for gender-balanced leadership; value women and men’s contributions equally; and create inclusive flexible cultures. Let us ensure everyone enjoys the same opportunities, resources and rewards and invest in the next tier of women leaders. It is about time we become drivers of change for a progressive and gender equitable world.

Best wishes Ashwajit Singh 3


INTRODUCTION International Women’s Day (IWD) is a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in their countries and communities. This year, International Women’s Day comes on the heels of strong global momentum striving for gender parity. This has taken the form of global marches and campaigns, raising issues ranging from sexual harassment to equal pay and women’s political representation. The theme for IWD 2018 is #PressforProgress that aims to encourage people to continue the vocal fight for equality and celebrate the achievements of women who have overcome these barriers.

Sources: (1) www.internationalwomensday.com (2) http://www.un.org/en/events/womensday/

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There are currently 17 countries with women as head of government, head of state, or both, which, according to the UN, has more than doubled since 2005.

In 2017, women effectively worked “for free” for 51 days of the year because of the gender pay gap.

There are currently 20 female CEOs of Fortune 500 companies, or just 4% Women currently hold about 16% of board seats of S&P 1500 companies.

DID YOU KNOW?

In the US, in 2015, women made 81 cents for every dollar a man made.

Companies with at least 30% women in their top ranks had profit margins 6 percentage points higher than those with no woman at the top.

The World Economic Forum estimates that it will take 118 years to close the gender wage gap.

Sources: (1) Fortune research, (2) World Economic Forum, (4) Institute for Women’s Policy Research, (5) Peterson Institute for International Economics (5) The Guardian

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216 Years ….TILL WE ACHIEVE GENDER PARITY Narrowing gender inequality in the workforce is the critical prerequisite in order to achieve the Agenda 2030 for Sustainable Development.

Make Way for Her Turns

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Launched in March 2017, #MakeWayforHer campaign is IPE Global’s first ever digital campaign that advocates and engages with people to help break perceptions for a more gender inclusive world. The Campaign highlights the need to address gender gaps in the formal work spaces through its various themes spread across the year: Work Expiry, Parity on Wheels and Colours of Empowerment.


DIGITAL OUTREACH - KEY HIGHLIGHTS

7.8 lakhs

Over users reached across platforms

+30 Blogs from key influencers, change makers, entrepreneurs, authors, travel bloggers

5 days

The hashtag #MakeWayforHer went viral within of the campaign launch in 2017 and was used by companies/ individuals in their women’s day posts

The company received the highest ever user engagement of

+2 lakhs across platforms

+4500 Likes and +19000 Facebook Outreach received for Parity on Wheels contest

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Work Expiry

Parity on the Wheels

Realising that women’s social and economic empowerment is critical for gender equality, the theme looked at how equity in opportunities and facilities can lead to growth and empowerment for women in the corporate world.

As a step up to the campaign, the Gender and Tourism theme firmly endorsed the UN Resolution for Sustainable Tourism for Development and attempted to highlight ‘equality’ and how sustainable tourism can lead to a better working world – a more gender inclusive world.

#MakeWayforHer

#MakeWayforHer

For numerous reasons, women are simply less likely than men to advance: they experience an uneven playing field, with their odds of advancement lower at every level; there is a persistent leadership gap in the most senior roles; gender diversity is not widely believed to be a priority; and while employee programs designed to help balance work and family are abundant, participation is low among both sexes due to concerns that using them will negatively affect their careers.

In general, women are well represented in formal tourism employment. However, women are more likely than men to be working at a clerical level, are less likely than men to reach professionallevel tourism employment, and as a result, their average take-home pay is lower than men’s.

Source: An edited extract from Women in the Workplace 2017 study on the state of women in corporate America by LeanIn.

Source: Global Report on Women in Tourism 2010; Un Women

Org and McKinsey

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(http://www2.unwto.org/sites/all/files/pdf/folleto_globarl_report. pdf)


Colours of Empowerment – Stories that Inspire #MakeWayforHer

Celebrating empowerment, the theme urged each one to share stories of inspiration which advocated for a more gender inclusive and equal world. Highlighting the urgency of the situation, it reinforced #PressforProgress to #MakeWayforHer because we at IPE Care… The Torchbearers…

Congratulations to the Winners! Courage is contagious

My father refused to adhere to the ritual of “Kanyadaan” 9


Why call her existence unfortunate? From her, kings are born!

Patriarchy affects all

Freedom to express fearlessly is a gift from my father!

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Thank you all for your contributions Aakansha Bhatnagar Amandeep Atri Amit Dixit Daya Handa Indresh Kumar Srivastava Michelle Mariadoss Monika Srivastava Mohammad Mohsin Ganai Navneet Singh Pankaj Yadav Pooja Dhooper Poorva Puri Pranali Pakhale Priyanka Bansal Rachna Chopra Rahul Panjwani Rahul Srivastava Shalender Sharma Shikhar Srivastava Soma Biswas Tanushree Sinha Umang Handoo Zoya Siddiqui 11


VOICES I would like to see more women in the decision making process; more women leading critical negotiations, more women working on and managing key internal assignments and more women contesting for national elections and getting support from other women as well as men. Let us develop the next tier of women leaders by investing in them because women definitely matter.

A woman is the first Guru of a child. Was fortunate to have my mother as my first guru. Educated in music and humanity at home. It’s high time a woman should receive what she deserves in the world.

- Sarod Maestro Ustad Amjad Ali Khan Padma Vibhushan - H.E. Florence I. Weche High Commissioner of Kenya to India

No society can develop sustainably without transforming the distribution of opportunities, resources and choices for women and men so that they have equal power to shape their own lives and contribute to their families and communities.

- H.E. Ebyan Mahamed Salah Ambassador of Federal Republic of Somalia to India

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I invite all of you who have in your hands the power to hire someone in the tourism sector, to please take this into consideration as one of our key contributions to the Celebration of the International Year of Sustainable Tourism for Development of the United Nations.

- Loreto Ibanez Castillo Head Tourism Int. Projects STH-ESC La Rochelle-France, Former UNWTO - TedQual Programme Manager


We don’t believe that women need to be given wings to reach the skies or that they need to be empowered or even that they need to be told what to do. They are powerful and capable enough to make things happen for themselves!

- Rohit Khattar Entrepreneur, Founder –Jugni

While choosing an unusual career path over my high salaried job two years back, I was questioned by the world, including my own family. The moment I hit the road to explore the unexplored, it made me empowered. Being a woman Travel Blogger today, I feel proud to have the courage to live my life on my own terms.

- Parnashree Devi Travel Blogger, My Travel Diary

Many a times I was told, “Why gender? This is India. The change you are seeking will not come through. This is a way of life that people have learnt to live with, walk over, circumvent and ignore.” I was fumbling to pick up the magnanimous pile of gender issues and articulate one at a time. On the contrary, both men and women were threatened how the change I was speaking of, will feel like.

- Dr. Ranjana Kumari Director, Centre for Social Research; President, Women Power Connect

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IPEANS ADVOCATE FOR THE CAUSE!

STRAW

- Mohammad Mohsin Ganai Urban & Infrastructure Development

P

andit Jawaharlal Nehru once remarked, “To awaken the people, it is the women who must be awakened. Once she is on the move, the family moves, the village moves, the nation moves”. Although having come a long way, injustices and crimes against women such as domestic violence, female foeticide, rapes, honour killings, and dowry still remain deeply rooted in our society. It’s about time we all become feminists and raise our voices against the misogynistic norms of our society. Feminism however, in its pristine raw form denotes that men and women should have equal rights and opportunities. It stands for political, economic and societal equality of the sexes. Equality is the bed rock on which the feminism rests. As wonderful as the concept of feminism is, there is an ugly side to it: The Feminazism or the radical feminism, which promotes and supports misandry as well as inculcates a victim mentality in women. Most of the women who consider themselves to be feminists, it would seem, are leaning more towards, if not completely immersed, in the role of the gender

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FEMINISM? A LOOK TO THE OTHER SIDE! feminist rather than addressing the more serious issues to banish inequality. Women are now more eager to bash men than to fight fairly. This new-age female chauvinism has its undue benefits and repercussions such as the false accusations on men, misuse of laws and popular male bashing. The present day inequality (men being superior to women) is sadly countered with reverse inequality (women wanting to be superior to men). Unfortunately, the radical feminists are tarnishing the feminist movement’s image by unnecessarily & constantly spewing venom against men, which turns them into the same sexist, misogynistic, oppressing males who they were trying to fight in the first place, making the cause lose all its meaning and purpose. On this International Women’s day, while preaching the empowerment of women, we should be careful in maintaining the thin line between feminism and feminazism, lest we create an unstable inequality where empowering women means disempowering men.


COLOUR CALLING - Shilpi Jain Corporate Communications (Excerpts from her article published in reputationtoday.in)

Little do we realise that subconsciously we begin our journey with colours. The universal favourites red, blue, pink and so on in the young minds soon give way to the more serious browns, blacks and whites. And, we just cannot afford to conveniently pass on the buck to genes and Lord Krishna in his melanin syndrome.

Tipi Tipi top…what colour do you want?

of black or brown colour experience daily.’

Little do we realise that subconsciously we begin our journey with colours. The universal favourites red, blue, pink, yellow and so on in the young minds soon give way to the more serious browns, blacks and whites. And, we just cannot afford to conveniently pass on the buck to genes and Lord Krishna in his melanin syndrome … Radha kyun gori, main kyun kala? (Why is Radha so fair when I’m dark?).

Colour psychology often influences purchases. Media ads with big bucks behind them glorify and benefit businesses. Does anyone really care that Prohibition of discrimination on grounds of religion, race, caste, sex or place of birth is a clear violation of Article 15 of Constitution of India?

There is a thin line of difference between colourism and racism. While the former hinges on shadism, it instantly creates a visual connect which cannot be hidden, the latter is more constructed and conditioned over the years primarily visible on application forms (thankfully now optional at places!) Conveniently interplayed and impregnated, most often colourism leads to prejudices and discrimination. And like it or not, we idolise white and we glorify its perpetuation through media. The media sets the tone for morals, values, and images of our culture. It creates and sets us apart. A case in point are the strong social and psychological impacts created by all forms of media – be it the print or new media. No one is spared. The ever famous Oprah Winfrey has also been at the receiving end when, in an interview with Swiss newspaper Blick a few years ago, she stated that racism is something that ‘people

It is important to pay attention to how media gives the information? Media is extremely pervasive. Constantly and readily available, it can both consume and subsume. As communicators we have a social responsibility. We need to educate audiences and that education can simply be based on cultural differences and each one’s accomplishment. Often interpersonal contact may work best to address colour prejudice, but to realise the universal goal of building a humane society, the potential of mediated and new media can also be leveraged. An essential component could be to adopt a communication strategy that seeks to influence the behaviour of individuals, motivates them and builds their capability to influence others basis increased knowledge and awareness. What is therefore needed is a conscious bit more on skilling, building media sensitivity for coverage that transcends beyond boundaries and just does not magnify light skin vs dark skin. Read full article here: https://reputationtoday.in/ views/colour-calling/ 15


WE ARE BACK WITH MY FIRST TAKE! Join us in welcoming the new members of IPE Global family sharing their valuable experiences with us! The initial days at any new place are the toughest as you adapt to the new settings and work. The wonderful and supportive environment in the team was very good and it helped me settle down quickly and comfortably. The organization is undoubtedly a great place to work with work-life balance and lots of opportunities to learn and grow.

Starting a new job is like starting a new phase in life – unknown, mysterious and indefinite. Continuously one is either asking question or struggling with unspoken questions. Like any other newcomer even I was curious and careful. But this anxiety of initial days was quickly washed away by the people of this organization. It’s always people who makes a house – a home and an organization - an institution. And likewise, the people of IPE Global made me comfortable in just couple of days. The team welcomed a new member with open arms and knowledge was shared openly. The friendly atmosphere helped me in creating a space for myself. The project I am working on is very interesting and satisfying for a creative professional like me. This is what I wanted to do for a long time now. Last but not the least I would like to mention about the brightest feather on the cap - the canteen of IPE Global. Availability of food at arm’s length when you are working cuts down lot of headaches and lets you enjoy your work more. Appreciate it a lot! So, if I must sum up my experience till now in one word, it is ‘Exciting’ - Soma Biswas, Social and Economic Empowerment Upon joining IPE Global, my first memory was getting awestruck at its scale of operations and the size of the assignments. For a professional services firm, its corporate set-up is remarkably well-organised. I was very impressed with the depth of the induction program that I felt was done very professionally with great commitment shown by the senior officials in the firm. I have found the environment to be generally positive, pleasant and friendly, which has more than made up for the not-so-contemporary practice of ensuring that personnel clock 8.5 hours in the office every day.

Anita Singh Human Resource 16

I am delighted to be a part of IPE Global and consider myself privileged to be working here. I hope I would be able to do justice to my role and specific mandate and look forward to contributing towards its growth, particularly in the non-SAARC Asia. - Amit Jain, Corporate Business Development


HOLI CELEBRATION AT THE NEW DELHI OFFICE

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IPE NEWS DESK IPE GLOBAL ORGANISES STATE-LEVEL WORKSHOP UNDER ICZMP PROJECT IN ODISHA A state level workshop was organised by IPE Global under Integrated Coastal Zone Management Project (ICZMP) in Odisha. Multiple stakeholders including various government departments, district authorities, port association and other relevant central agencies like Zoological Survey of India, Central Ground Water Board participated in the workshop. The agenda for the meeting was to take feedback and conduct due consultations on the proposed recommendations in the integrated coastal zone and shoreline management plans. NITI AAYOG LAUNCHES - HEALTHY STATES, PROGRESSIVE INDIA REPORT ON RANK OF STATES AND UNION TERRITORIES NITI Aayog launched the Health Index Report for States and Union Territories on February 9, 2018. The report will act as a tool to leverage cooperative and competitive federalism to accelerate the pace of health outcomes in the country. IPE Global was duly acknowledged in the report which was released by the CEO, NITI Aayog and Director, The World Bank in the presence of media and Ministry of Health & Family Welfare officials. This report will be the basis on which state’s health incentives will be calculated this year and will set a precedent towards subsequent performance based financing for better social outcomes.

DR AMIT BHANOT AND LM SINGH SPOKE AT THE NATIONAL CONFERENCE ON URBAN HEALTH ORGANISED BY IIHMR The National Conference on Urban Health, organized by International Institute of Health Management Research Delhi (IIHMR), aimed to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and research results on eight thematic aspects of Urban Health. It provided a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the domain of Urban Health. IIHMR invited IPE Global to be part of the conference and share their insights on the challenges and opportunities in the urban health sector. 18


VRIDDHI SUPPORTED MOHFW IN ORGANIZING THE NATIONAL ORIENTATION WORKSHOP ON LaQshya Vriddhi supported the MoHFW in organizing the National Orientation Workshop on LaQshya, Review of gestational diabetes mellitus, DAKSHATA and safe delivery App was held on February 26-28, 2018 in New DelhI. The learnings of the project’s Care around Birth Approach have been included in the LaQshya initiative. During the workshop, the Programme Management Unit for LaQshya set up by Vriddhi for MoHFW presented on the operational guidelines of LaQshya. The project also supported in developing the maternal health protocol posters and respectful maternity care posters which was launched during the workshop. Vriddhi also presented on the obstetric drill package at the event. ICRG PARTICIPATES IN KRUSHI ODISHA EXHIBITION- 2018 The joint Initiative of DFID and Ministry of Rural Development- Infrastructure for Climate Resilient Growth (ICRG) programme facilitated an interactive session among farmers and scientists in the State Level Exhibition Krushi Odisha- 2018 on 7th March 2018 at Biju Patnaik Play Ground, Baramunda, Bhubaneswar. The 2-hour session focussed on ‘Climate Change and Agriculture’ in which potential impact of climate change on agriculture was discussed along with some practical tips that would help the farmers to prepare themselves for the future and take up farming which could be resilient in long run. Eminent Scientists, professor and ICRG team directly interacted with the farmers on their issues and challenges.

IPE GLOBAL ORGANISED DFID ROUNDTABLE ON AFFORDABLE HOUSING AT IHC IPE Global in partnership with DFID organised DFID Roundtable on Affordable Housing at IHC on March 9, 2018. Based on the theme ‘Building Blocks for the Future - Priorities Going’ the conference focused on the potential of the Housing Sector in India along with challenges and opportunities in the current scenario. This roundtable brought together the best of minds in the housing sector and intended to find solutions to the bottlenecks in implementing affordable housing projects.

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