Marketing is constantly evolving. The organisation that once functioned solely as a brand builder is now responsible for
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Executive summary Marketing is constantly evolving. The organisation that once functioned solely as a brand builder is now responsible for delivering so much more. A strategic approach to client experience, lead generation and data management now sits with the modern marketer – throw technology into the mix, and all of this has to be delivered at lightning speed. Enter the ring Marketing Automation. If deployed well, it’s an opportunity for your marketing team to save time, drive efficiency, streamline data management and take an omnichannel approach to client engagement. In fact, Aberdeen Group research found that industry leaders are 67 per cent more likely to use a Marketing Automation platform, so the value is there but how do you unlock it? In this playbook, you’ll discover how Marketing Automation works, what its benefits are, where you can find the opportunities and how you can measure the results. And to better understand your own strengths in Marketing Automation, take our quiz and the score and report will help you get the most from this Vuture Marketing Automation Series.
So, gloves on, mouthguard in and prepare to become a Marketing Automation champion.
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How does it work? Marketing Automation technology integrates
with the world’s leading CRM systems to create, manage, execute and report on the full range of communication initiatives, both digital and print. This generates more focused, integrated and targeted campaigns and vastly reduces the number of menial tasks an everyday marketer spends their time on.
What are the benefits? Streamlining automatic alternatives to mundane, manual processes up hours of valuable time on a weekly basis and reduces costs from day one. It also allows for more personalised communications with clients and prospects, to improve the quality of relationships and leads, and increase brand loyalty.
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What are the different areas of automation available? That depends on the provider. Modules usually range from email automation, events management and web marketing, to print, alumni microsites and more. Some departments want the whole package, others just a module or two. It can generally be tailored to your specific requirements.
How does it measure results?
Usually via an assortment of data capture tools that exist within the platform. These reveal key insights into your marketing activities, helping you to improve your content, boost efficiencies and increase the effectiveness of client and prospect targeting. If you can’t find the report you want within the system, chances are the provider will be able to create a bespoke one. www.vutu.re/solutions
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About Vuture The world’s leading marketing technology platforms are designed by marketers, for marketers, and this is just a glimpse of their full power and beneficial capabilities. Vuture is a global leader in marketing technology. With offices in London, New York and Sydney, we proudly serve the top 100 consultancy, accounting and legal firms in the world. Our suite of solutions is designed to help build synergy and cement fruitful, long-lasting relationships between marketers, fee earners and their clients.
WEB MARKETING
EVENT MARKETING
EMAIL MARKETING
CONTENT PERSONALISATION
MARKETING SURVEYS
ALUMNI MARKETING
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MARKETING ROI
PRINT MARKETING
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