Pay Per Click advertising is one of the most powerful and effective marketing .... Promotion (Facebook, Twitter, LinkedI
Google AdWords - White Paper ======================================================================
We help you to get instant rankings on Google. Introduction Google AdWords® Google AdWords is Google's main advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different standard sizes.
What is PPC Advertising? Pay Per Click advertising is one of the most powerful and effective marketing tools in the modern business world. Quite simply, it‟s a form of online advertising in which you - the advertiser - place brief ads on the pages of the leading search engines (Google, Bing). These ads are restricted to a very few words and phrases - refer to the specific goods or services you are selling and appear when a visitor performs a search using the keywords you have chosen to trigger them. Your ads may be viewed as what‟s called CPM („an impression‟) many, many times. You do not have to pay for any of these. You only pay at a pre-agreed price with your network - if a visitor clicks on your advert and ends up on your website. Hence, pay-per-click obviously. Pay-per-click (or PPC) has evolved at a phenomenal rate in the half dozen or so years since it was first offered as a service and it is easy to see why. It brings you, the advertiser, into contact with your potential customer at the absolute optimum moment: as they are searching for a particular product or service.
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Google AdWords White Paper Where you’re PPC Ads are displayed? The top ads will appear to your potential customer under the heading „Sponsored Links‟, on the right-hand side or above Google's search results. An interested customer will click on your ad and be directed to your website.
If we opt out for “The Display Network” then your text, image, rich media, and video ads can appear across YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger, as well as over one million Web, video, gaming, Display Network partners, and mobile display partners. AdWords ads on the Display Network are targeted to the content and URL of each page.
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Google AdWords White Paper Why should I go with Google Adwords? If you want to generate business leads or want to sell any product online through Google then Adwords is always a better idea to generate instant revenue. OrSeep offers excellent Adwords PPC packages, OrSeep ensure you get more quality traffic and increased business revenue.
Primary Things to know about Google Adwords. We can manage all aspects of your AdWords account at various levels. Google AdWords enables us to create ads for each product or service you sell, and organize these ads in campaigns with unique targeting and distribution preferences. Account The Account level is the umbrella over all of your AdWords activity. This is where you manage contact information and billing, and how you would like the AdWords team to contact you. Your account contains all of your campaigns, which contain all of your Ad Groups, which contain all of your keywords and ads. Campaign The campaign is how you organize your ads. You may create different AdWords campaigns for each product line, each geographic region, and each collection of Ad Groups, time-limited periods, or any other organizing principle that works for your specific product or promotion strategy. At the campaign level, you determine you’re spending objectives and also set country, language, and location and distribution preferences for your ads. Your campaigns consist of Ad Groups. Ad Groups Each Ad Group is a collection of ads corresponding to a group of similar keywords. You can create several ad groups within each campaign. The keywords you choose trigger your ad to appear when a user searches for them on Google or on our partner sites. Your ads may also appear on relevant pages of content websites. It’s best to structure each Ad Group thematically so you can target ads toward each theme, product line or promotion. At the Ad Group level, you create ads and keywords, and choose how much you want to pay each time a user clicks on an ad. You can set a single cost-per-click (CPC) for all the ads and keywords in an Ad Group, or set individual CPCs on a keyword-by-keyword basis. Ad Copy The content of your ads is called copy or ad text. These are the ads that your customers and prospects will see. Ad copy consists of a headline, brief descriptive text and the URL of the website you’re advertising.
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Google AdWords White Paper Ad rank Your ad’s position on a results page. Your ad rank is determined by your maximum CPC bid and your keywords’ quality score. Click through rate (CTR) A measure of how relevant users find your ads and keywords to their search query. CTR helps measure the performance of your ads and keywords. Cost-per-click (CPC) bid The amount you pay each time a user clicks on your ad. You can set the maximum CPC bid (the maximum amount you are willing to pay when a potential customer clicks on your ad) at the ad group or keyword level. Destination URL The web page on which a user will land after clicking on your ad. It doesn’t have to be your site’s main page, also called a landing page. Display URL The URL displayed in your ad to identify your site to users. Impression (CPM) The number of times an ad is displayed on Google or on sites in the Google content network. Keyword A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad will enter the auction. Quality score Quality score is a measure of how relevant your ad, keyword or webpage is. Quality scores help ensure that only the most relevant ads appear to users.
Google AdWords® FAQ o
Are there any other fees associated with Google AdWords? There is a $5.00 activation fee to begin using AdWords.
Is there a minimum amount to spend on Google AdWords? There is no minimum that you are required to spend. You set your own budget and the maximum amount you are willing to pay per click (cost-perclick). These amounts can be changed at any time to fit your changing business needs. For more information on Google AdWords, Visit http://adwords.google.com/support o
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Google AdWords White Paper
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Who We Are Orseep offers complete internet marketing solutions to small and medium sized businesses. Unlike most internet companies, We also provide a comprehensive solution including professional web designing, Search Engine Marketing (Organic SEO+PPC), Social Media Promotion (Facebook, Twitter, LinkedIn e.g.), Email Marketing, Effective Link Building, Blogging, Mobile SEO, iPhone and Android App Marketing and much more. We understand that business owners and managers don‟t have a lot of time to dedicate to additional projects. That‟s why Orseep coordinates with your web design or development team from start to finish. Most of the clients invest less than 2-3 hour of time during the entire project. Checkout how this is possible!
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