Web Performance Solutions for Mobile ... - GCC Computers Ltd

MOBILE PERFORMANCE SOLUTIONS

AKAMAI SOLUTIONS BRIEF





In a world where every user is connected 24x7, mobile experiences have to meet high user expectations. Every web experience should be fast and engaging no matter when, where or which device accesses the content. Users demand consistent performance all the time –whether they are using mobile sites or mobile apps. The web has changed, there are more connected mobile devices and the demand for richer content is higher than ever. Delivering fast, secure, quality mobile experiences requires an intelligent performance optimization solution that will meet the rising expectations of always connected, globally distributed end-users. In today’s online world failure to deliver fast, scalable, and engaging mobile experiences can result in lower revenue and higher costs. Akamai market research reveals users on mobile devices are the most engaged when it comes to online search, product reviews and comparisons1. It’s no longer enough to accelerate dynamic web content in a homogenous way. Intelligence and interoperability are necessary to deliver an effective set of real-time optimizations that result in an optimal mobile experience for end-users based on their unique situation and context. Akamai offers integrated mobile and cellular web performance solutions that help organizations reduce cost by eliminating infrastructure necessary to deliver mobile content, increase revenue by optimizing web performance in the mobile channel, and get ahead of competition by leveraging key user insight to tailor customers’ mobile experiences. Akamai’s industry leading web performance solutions make mobile experiences fast, reliable, and secure across all end-user situations, while maximizing infrastructure offload and operational agility.

Customer Quote: “Akamai multiplies our app capacity, boosts our app performance and customer experience, and secures and protects our app availability” — IT Manager, Medium Enterprise in Media and Entertainment



Akamai’s Web Performance Solutions are Designed to: Optimize Performance for Each User Today’s mobile users are located all over the world, and want to access their favorite mobile websites and mobile apps anytime, anywhere, from any device. Akamai’s Web Performance Solutions improve the performance of mobile websites and apps by dynamically responding to the unique situation of each individual user and delivering faster web and API responses. Akamai applies web and API optimizations adaptively to mobile websites and apps based on sophisticated analysis of real-time conditions specific to the end-user’s environment such as browser, device, network speed, and presence of third-party services. Mobile apps are the single web platform that customers engage with the most. While mobile apps are similar to dynamic websites with specific capabilities, unlike websites, they function via API calls to origins for data instead of HTML. For Mobile Apps, Akamai enables easier API operations with API metering, API throttling, and API Authorization/Authentication. Akamai accelerates API requests with caching as well as route optimization and protocol optimizations. Akamai ensures efficient API responses with API assembly that improves app performance and lowers round trips to origin by assembling a new API at the edge when responding to user queries that may require multiple API calls. Mobile users are often connecting to websites and apps over cellular networks, which introduce significant latency and are inherently unreliable. Akamai enables better end-user experiences over cellular networks by connecting to 99% of mobile gateways directly with peering relationships on a global scale and deploying servers beyond the mobile gateways, inside Mobile Network Operators’ (MNO) mobile core networks. Expanding deeper into cellular networks brings performance optimizations that no other CDN can provide. Even though most of the congestion and bandwidth problems are within the radio access network, reducing the latency during cellular networks connection to the Internet results in significant performance optimizations, especially if congestion is leading to packet loss. Akamai’s mobile performance optimizations include efficient payload and images as well as reduced round trip time on lossy cellular networks - meaning web pages and apps load faster and more consistently, even when network conditions are poor.

Simplify Development and Operations for Each Experience The adoption of IaaS, PaaS, and hybrid cloud infrastructure has simplified many aspects of delivering mobile websites and apps but has added complexity to other areas that website and app owners get saddled with managing. Delivering a consistent end-user experience across the various connected “clouds” that support your mobile experiences can be time consuming, costly, and add complexity. Akamai reduces cost and complexity by offloading expensive web infrastructure, including bandwidth, compute and storage while providing website and app availability and scalability. Akamai simplifies website operations by pushing application logic to be executed at the Edge of the Akamai Platform, providing developer-friendly {OPEN} APIs for quick and easy performance optimizations, and offering access to a team of award-winning Internet experts who can get you up and running easily, answer questions 24x7, and inspire innovation as your strategies evolve.



Seamlessly integrate with other Akamai solutions Akamai has the breadth of solutions to meet your business and technology needs. Akamai’s Mobile Web Performance Solutions can be seamlessly combined with Akamai’s Cloud Security and Media Delivery Solutions. Akamai’s Cloud Security Solutions protect against increasing web-security threats like SQL injections, cross-site scripts, and DDoS attacks, which can compromise sensitive network data and end-users’ online experiences. Akamai’s Media Delivery Solutions help organizations connect their content to their audiences at the highest quality. In addition, Akamai offers a unified suite of {OPEN} APIs, Luna Management Portal, and Reporting and Analytics, which enable you to access, manage, and obtain unprecedented insights into the web experiences of your actual customers across all Akamai solutions.

Overview of Akamai’s Web Performance Product Line: Akamai Intelligent Platform

Ion Premier

Ion Standard

Dynamic Site Accelerator

IP Application Accelerator

Dynamic Site Delivery

China CDN Cloudlets Image Manager SaaS Provider Option GTM & Fast DNS

Luna Property Manager

Professional Services

{OPEN}

RUM & Cloud Monitor

Akamai Marketplace

+200 billion API calls a day2 Akamai Intelligent Platform serves over 200 Billion API Calls each day

1 of 3 1 of every 3 Global 500 Companies chose Akamai Web Performance solutions

Akamai Community



Benefits To Your Business Better business results through fast, secure and scalable web experiences • Deliver rich, engaging web experiences that exceed user expectations for speed and availability across devices, networks, browsers, and locations. • Increase conversions, adoption, and engagement while reducing abandonment across mobile experiences. • Increase transactions and engagement through uninterrupted availability. • Achieve application scalability and performance under peak traffic conditions. Reduced complexity of delivery web experiences • Reduce the cost and complexity of developing, delivering, and optimizing rich, engaging experiences to any device, on any network, anywhere. • Gain key insights into how your audiences connect and engage with your company across devices, browsers, networks, and geographies. • Gain greater agility with self-service configuration and intelligence. Reduced cost of operations and infrastructure • Reduce operational cost and maximize infrastructure offload and application availability by leveraging the scalability and security of the Akamai Intelligent Platform. • Focus development efforts on business requirements and competencies, rather than on optimization overhead. • Deliver quality experiences across all geographies without infrastructure build-out

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https://content.akamai.com/ME1692-PerformanceMatters.html

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As of August 2015

As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.

Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 57 offices around the world. Our services and renowned customer care are designed to enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are listed on www.akamai.com/locations.

©2015 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice. Published 11/15.