This isn't just about giving them good ... Email & Request Wedding Day Timeline. ... have clients that do all your m
W E D D I N G workflow checklist
photography + business mentor
A note from Jade
There is no better promotion for your business than that of the walking, talking billboard that are your past clients. But how do you make them your biggest advocates? By giving them the best client experience possible. This isn’t just about giving them good photos to go home with, it’s about how you relate to them as people (remember things that they tell you, so you can bring it up in conversation later), how comfortable you make them feel not only in front of the camera, but each time you chat. You’ve got to be on the ball with your communication, give them a quick turn around time for your product, and making them feel like they are your only clients – they are your sole focus.
But when they clearly aren’t your only clients and you’ve got to
divide your time up between them all, how can you ensure
you give them each the experience they deserve? It’s all about managing your ‘client love’, and this workflow sheet will help you do just that. Don’t be overwhelmed by all the checkboxes, they are simply a guide to every single step of the wedding shoot, from bookings to remembering to get a post shoot review, so that you don’t forget a single small (yet important) step.
Jade xx
Inspiration “The time will pass anyway, YOU CAN EITHER spend it creating THE LIFE YOU WANT, or spend it living the life you don’t want. THE CHOICE IS YOURS.” ~ Unknown
WEDDING WORKFLOW CHECK LIST
Book Wedding
Receive Signed Contract
Receive Retainer
Record Retainer
Create client folder for their wedding - include price guide they seen
Make Digital Copies Of Contract, put in clients folder on computer
Email Confirmation/Invoice To Client
Put dates in diary
Send out brides guide and thank you note
Wedding worksheet questionnaire gets sent out
Schedule Engagement Session
Send questionnaire love story
Email Client Engagement Session Prep & Tips
Morning of eshoot email or sms
Shoot Engagement Session
Sneak Peek Of Engagement Session
Facebook Twitter Instagram
Send hand written Thank You Note
Thank you email
Cull Engagement Session
Edit Engagement Session
Back up Engagement Session
■
Make Slideshow Of Engagement Session
Blog Engagement Session
Upload FB album
Upload Engagement Photos To Online Gallery
Email client blog post and slide show
Email client online gallery details
Send USB + USB care note + print release
Email Client about learning their favourite engagement photo
Send Client A Personalized Gift As A surprise
Email Engagement Album Instructions For Ordering
© 2016 Jade Norwood | “WEDDING WORKFLOW CHECKLIST ” | Pg 4 - 8 NOT TO BE DISTRIBUTED
WEDDING WORKFLOW CHECK LIST CONTINUED...
Design Engagement Album
Revision One of Album
Final edits of engagement album photos
Back up final edits
Select FAVs and put in Year Favs folder
Order Engagement Album
Package & Ship Engagement Album + care for album note
Gift - take time out for each other
Email & Request Wedding Day Timeline
Receive Wedding Day Timeline
Prepare draft blog post
Invoice To Client For Final Balance
Receive + record Final Balance
Print out two copies of running sheet and family formal list
Day before wedding SMS
Shoot Wedding
Jot down personal notes from the wedding day
Sneak Peek Of Wedding:
Facebook Twitter Instagram
Back up Original Files From Wedding
Cull Wedding
LR edit wedding
Prepare + Edit blog
Thank you email to wedding couple
Back up Edited Images
Make A Slideshow Of The Wedding
Blog Wedding - Tues following wedding
Email Blog URL + Slideshow To Clients
Upload FB album
Upload Wedding To Online Gallery
Upload favs folder from blog images so highlight folder that year
Email Client online gallery details
© 2016 Jade Norwood | “WEDDING WORKFLOW CHECKLIST ” | Pg 5 - 8 NOT TO BE DISTRIBUTED
WEDDING WORKFLOW CHECK LIST CONTINUED...
Mail out USB package - USB care note - Print release
Email client asking for their favourite image
Prep Wedding For Submission
Select 100-150 Images For Submission
Submit Wedding To Magazine Or Wedding Blog
Order their favourite image as a canvas to be drop shipped
Send Wedding Album Instructions For Ordering
Design Wedding Album
Revision One of Album
Revision Two of Album
Retouch album images
Order Wedding Album
Back up retouched images and entire wedding
Move RAW files off main working harddrive
Package & Ship Wedding Album + care album note
Upload retouched files to online gallery for clients to download
Send email how to download retouched files
Ask for review
A GREAT PLACE TO START... There you have it! My wedding workflow checklist that has allowed us to create clients who are over the moon and are our walking talking billboards. Not all of these things will work for you or fit in your business, but here is a starting point that has worked time and time again for us. If you’re not part of the “Basics to getting booked as a Photographer” community on Facebook yet search for it and join. P.S. If you are wanting more personalised help to kick these steps out the park and have clients that do all your marketing for you I do offer 1:1 mentorship programs, to find out more head to http://jadenorwood.com/mentorship/
© 2016 Jade Norwood | “WEDDING WORKFLOW CHECKLIST ” | Pg 6 - 8 NOT TO BE DISTRIBUTED
JADE NORWOOD
Professional Photographer | Photography + Business Mentor http://jad en o r wo o d. co m/m ento r sh i p / Jade is a former Youth Educator, Mentor and Counsellor who built her photography business from the ground up to a successful 6 figure business. She currently is in her 6th year of wedding photography, and over her career has been commissioned by Justice Crew, Illuka, Oysters Australia, Australian Netball Diamonds, to name a few. Her work has been featured in numerous magazines and online sites such as Style Me Pretty, Polka Dot Bride, The Knot, Brides of Adelaide, Modern Wedding, She Shopped and other leading publications. She has been named Top 10 Adelaide Wedding Photographers by the Knot, Top 5 South Australian Photographer of the year by ABIA and WA photographer of the year. In addition she offers mentoring programs to other photographers wanting to grow their business. Jade started her photography business from a 36ft Bedford bus in a remote rural community of 3000 people, she struggled to get $200 for a session plus 30 edited photos on a disc. Now she averages $1800 per family session and $5500 for weddings. She had people tell her she would never make money from photography and asking when was she going to get a real job! Despite the nay sayers she was able to figure out how to make this work. Over the course of her professional career she mastered the editing workflow, how to price for profit and how to magnetize your ideal clients to keep your calendar booked solid. In addition to her professional photography work Jade has also up skilled her mentoring/coaching qualifications and brought back her passion for helping others with her mentorship programs. In this capacity, she works with other photographers who want to have consistent $5-$10k months to create a successful fully booked business that allows them to control their professional and financial future.
“never give up on something you can’t go a day without thinking about”
