Jul 24, 2015 - Digital VFX includes outstanding digital production techniques for compositing of live action and digital
l or d W A e w h a T r f d O C t h h art g i e W reative burden all year. You’ve carried the c It’s time to weigh in.
AADC 1.81kg
AADC Master 2.54kg
B&T 0.85kg
Cannes Lion 3.10kg
Mumbrella 1.45kg
NY Festivals 1.05kg
AdNews 0.70kg
AGDA 0.67 kg
CLIO 2.05kg
London Int 3.76kg
D&AD 1.05kg
One Show 0.40kg
AWARD 1.30kg
Effie 0.65kg
PADC 4.21kg
Spikes Asia 1.15kg
AADC 38th ANNUAL AWARDS 3 SEPTEMBER 2015 ADELAIDE OVAL THURSDAY
BADC 0.32kg
MADC 1.55kg
TADA 0.08kg
how much weight will you take home?
Award Members, this document has been prepared to aid your entry preparation. Please read it carefully. The AADC Executive thanks you for your continued support and wishes you best of luck in these awards.
COMMON QUESTIONS When do entries close? Friday 24 July, 2015 What work is eligible? 1 June, 2014 – 31 May 2015 Can I enter awards if I’m not an AADC member? No. You must be a paid AADC member in order to enter Awards. You can become a member at aadc.com.au/membership What are the prices? Individual 120.00 Campaign 150.00 Student 50.00 Charity 100.00 and 50.00 Can I enter a piece of work in multiple categories? Yes. You can enter in any category that matches the description of your work. Can a piece of work be entered multiple times in the same category? Yes. For example a Cinematographer may enter a piece of work in Film Craft for cinematography, while a Director may enter the same piece of work in the same category for direction. Both entries will be judged separately based on the submission. All craft entries must be made by the “craftsperson”. What category should photography work be entered into? Craft in print. Is there a category for Mixed Media? Yes. Integrated Campaign.
THE CATEGORY SYSTEM The AADC category system has traditionally drawn on some of the best awards programs from around the world, this year is no exception. To allow for the categories of advertising and design that continue to evolve, we look to other awards shows for constant inspiration. Award this year has played a major role this year. It is fitting, as winner of the Chair Awards get automatically entered into Award on behalf of the AADC. A Judging System with Integrity The AADC Awards judging process is one of the most robust in the country. We pride ourselves on recruiting the best interstate and international creative. Judges are carefully collected experts of their particular fields and allocated to each category so only the most qualified judge your work. 13 Top Level Categories Designed to cover the gamut of creative work that our industry produces. Carefully Selected Sub-Categories It’s important well-considered sub-categories are offered, to allow your work an appropriate place under main categories themselves. Each category has set, predefined options you can have your work evaluated on. It allows you the opportunity to define what you want the work to be judged on. Three Levels of Recognition In each category there are three levels of recognition. Work awarded the level of Finalist will have been deemed by the judges to be of a high standard and awarded a Finalist Certificate. Your work will be displayed in the Award book and exhibition on the night. Work awarded the level of Award will have been deemed by the judges to be of an excellent standard, awarded a trophy and eligible to be elevated to the level of Chair. One piece of work from each category may be awarded the level of Chair, if elevated by the judging panel. The Chair represents a best-in-category award and will have been deemed by the judges as an outstanding piece of work. There is potentially one Chair awarded for each category. There is no best of show award, which puts totally different formats and skills against each other. If every person involved with the creation of the entire piece of work entered either worked for a South Australian company, is a South Australian resident or conducted the work whilst in South Australia, then the entrant may opt to select the ‘SA Crew’ option when entering the work.
TOP LEVEL CATEGORIES Film and Video Judges will evaluate the strength of the idea, not the quality of the craft (which should be entered in Craft in Film). Entries can include online branded content. Interactive film and video should be specifically designed to create direct user involvement. It needs to be clearly demonstrated how the viewer was able to interact with the medium. Craft in Film This category honours the quality of craft in the filmmaking process. Director’s cuts, agency versions and the like are not permitted. All work must have aired and this needs to be verified by the client. Entrant must be the craftsperson. Animation includes computer-generated 3D, 3D modelling, stop-frame and cell animation. Digital VFX includes outstanding digital production techniques for compositing of live action and digital elements. Design for film and television includes movie titles and opening titles. Print Please also submit an example of work or a description of the central idea that contributed to the final execution. Integrated Campaign These are ideas that are integrated across different media. In this category, components must include at least two of the following media: film/TV, print, radio, poster outdoor and indoor, digital and direct marketing. Poster, Outdoor and Indoor An overview of the work submitted is optional but must not be longer than 2 minutes. All entries must include and in situ photo to be eligible in this category. Craft in Sound A hard copy of the script must be submitted for copywriting. If recorded in a language other than English please provide a hardcopy of the script translated to English.
TOP LEVEL CATEGORIES Craft in Print Judges will look primarily at the contribution the specific craft has made within the overall context of the work. Charity ads are eligible in ALL craft sub-categories. It is mandatory that all entries in digital enhancement and manipulation include a before and after executions. Annual reports are not permitted in this category but can be entered into specific categories in design. Radio This category is for ideas used in radio. This may include single radio ads, campaigns or nontraditional uses of the medium. Direct Marketing Direct marketing is advertising that communicates straight to a single consumer to generate an immediate response. To be eligible in this category each piece of work must have a specific and measurable call to action. It is mandatory that all entries include an overview video board with related images and a description of no more than 100 words. Overview videos must not run longer than 2 minutes in length. Design In this category judges will consider both the idea and technique. Digital Judges will consider both the idea and the technique. An on overview video is mandatory but must not be longer than 2 minutes. AADC will not be responsible for URLs submitted live that do not function post entry processing and throughout judging. Promotional and Experimental This category is for activities that are designed to create interaction or consumer engagement. In this category the work will be judged specifically on how the medium was used to evoke consumer activation. Please submit samples or in situ images as support. New Product Development Any new product or service produced and distributed for a specific client or brand. The product or service must represent genuine innovation, change a category or create a new one.
HOW TO ENTER Submission Entries must be submitted as per individual category conditions. Supply Entries must be supplied in zipped electronic format via electronic transfer only (eg You Send It, We Transfer, Digital Pigeon) to
[email protected]. Alternatively, use the link provided in your automated entry response upon completion of entry. https://files.kojo.com.au/filedrop/aadc2015 Entry Summary Complete details on the Entry Summary – this form is considered final. Only those mentioned on the form will receive certificates. AADC is NOT responsible for any incorrect spelling or credits on entry forms. This data is automatically used to create the Awards book and certificates. If you are entering an item of work multiple times, you must supply a separate copy of the material for that item for each entry. The Entry Summary must accompany each entry. Only one complete Entry Summary need be submitted for Campaign entries, but each item must bear a copy of the Entry Summary and be marked clearly as ‘Item 1 of 3’, ‘Item 2 of 3’ etc. Make note of both contribution and name on credit lines. For example Art Director: Bill Smith. Every entry will attract an entry fee. There is no discount for multiple entries and no refunds for any reasons. A copy of the receipt must be attached to each summary. Entries close Friday 24 July, 2015.
HOW TO ENTER Checklist When preparing materials for entry: •
Please include the PDF visual or script as per the supplied template for each entry (for Exhibition and Book use) Ensure to fill the Entry File Name field on the template then save as instructed below
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If you are supplying video, ensure that the file is a Quicktime file in H.264 codec, minimum 720P, preferable 1080P resolution with a maximum bitrate of 6,000 kb/s
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If you are supplying audio, ensure that the file is an uncompressed WAV file format
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If you are supplying website address, please provide the URL or if the site is no longer live upload the website to demo URL and provide a username and password for access if the site needs to remain private
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If you are supplying a case study video, please supply in Quicktime format as specified (6000kb/s) and also provide a shorter version of your case study video to a maximum length of 1 minute that can be used during the awards presentation
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The Entry File Name should read Eg: 101001_AADC_Awards Launch (Entry#,Client,Title). If you are naming a still or script, then place “Still” or “Script” at the end of the EFN
CONDITIONS OF ENTRY Publication of Entries Due to the publication of the Award Book and the Award Exhibition, each entrant must supply PDF copies of all their entries in all the categories. A one page visual representing each entry must be provided within the template specification. Each PDF is to be named by entry number, client and title as it appears on your ‘Entry Summary’ i.e. 101001, name and title. The AADC reserves the right to reproduce any or all of the material entered in the 2014 AADC Awards for publication in the awards exhibition, winners book, screening at the awards show and our website etc. Also to utilise the said material for post awards publicity and/or reproduction as required, i.e. submission of selected winning entries in subsequent awards shows and authorised AADC historical publications. AADC Eligibility Statement The AADC Awards were established to acknowledge and encourage excellence in the commercial application of creativity. All work must have been engaged by a client (i.e. no self promotion), be original and must have been published, aired or released for the first time between 1 June, 2014 – 31 May 2015 All work must have been created for a genuine commercial outcome and released in a commercial environment. Entries must have been exposed to an audience. Entries may be submitted by any industry professional, including students studying to enter the advertising and design industry, providing they are a financial Award or Student member of the AADC. The entrant of any creative idea must be the originator of the concept. The entrant of any creative craft work must be the “craftsperson” who created the work. The jury may see fit to move the entry to another category if they deem it necessary. The same piece of work may be entered multiple times into the same and/or different categories by the same and/or different entrants provided each entry has unique judging criteria.
CONDITIONS OF ENTRY Entries will not be accepted if: •
You do not complete the Entry Summary for each entry
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Date of first appearance is not completed on the Entry Summary
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The entrant name is that of a company and not an individual
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Your entry is not in the electronic format as specified in each category
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It does not comply with the conditions set out above
Student Entries All students must register as a Student Member. The Entry Summary will automatically label your entry as a ‘Student Entry’ once your Student Membership registration is complete. ‘Preparation of Entries’ must be followed and complied with or your entry will not be accepted. These entries are not eligible for any Chairs. Student Entry Eligibility Work submitted by students engaged in full or part time tertiary courses during the year 2014 or 2015 is accepted. Entries must be submitted as per requirements of each category but do not have to have been published or aired. Please ensure the college or institution attended is clearly marked on your entry form. If you are a student, remember you must register as a Student Member. Good luck!
*This document weighs 0.051 kg.
